Marketing and sales often get the most attention when we talk about cross-department collaboration in marketing. Although we love our sales friends, and even specialize on making the marketing and sales teamwork tick here at Leadous, we know that marketing often collaborates with many areas of the business outside of sales.
From product, to customer service, to IT, marketing teams need to constantly work across departments to gain insight and meet their different audience needs to ultimately drive revenue.
For our next Deep Dish event on February 6th, we’re going to dive deeper into one of those cross-collaborations: marketing and customer service.
Marketing and customer service share one overlapping goal: gain and retain customers. There are many ways that the two departments can better work together in order to achieve this goal.
From tag teaming social media inquiries, to sharing data and insights that inform new content and messaging, both teams are serving the customer along a different stage in the customer life cycle.
During our event, we’ll take a closer look at the opportunities available when better aligning marketing and customer service. We’ll spend the morning discussing:
- What customer service data is important in marketing?
- How does customer service represent branding and up-sell opportunities?
- How can you align marketing and service goals to provide a better customer experience?
- What technologies serve as the best integration points?
Join the discussion (and enjoy free breakfast!) as we share strategies that result in happy customers and revenue – something both customer service and marketing can agree is a good thing. Learn more about the event here.
