Leadous helps your business reach its audience with Marketo, a dynamic marketing automation tool that helps your company nurture customer relationships, create leads, and generate revenue.

This page is dedicated to highlighting the most effective marketing automation best practices and tips to help you get off the ground running and to stay up to date on the latest trends such as: personalization, revenue modeler, integration and more. Whether you are new to Marketo or an old-hand, there’s something for you.


May 2021 Executive Circle – How Automation Changes the Growth Game

April 2021 Deep Dish – Marketo Sales Insight


Automation platform are robust tools, and we have some great resources to share with you. Want emoji’s in your subject line but still want a high deliverability rate? Looking to test content using email? Just want to know all of the random tricks for your instance? No problem, review the items below and we have you covered with all of your email marketing needs.

Tips and Tricks

Email Testing 101

Using Emoji’s in Emails

Highlighted tip: Improve your email, here are three essential and simple ways to get started.  


With a tool as powerful as Marketo, it can be difficult to know where to begin the learning process. Start here. These will help you build the foundation of your Marketo understanding from a high level.

Basic: Just getting started with Marketo? It can be a lot to bite off at once. Head here to get your instance set up, learn core features, and begin your first learning missions.

Make sure to check out the video overviews, as you’re getting introduced and familiarize yourself with the Community. This is where you will find Product Docs, and training in the university.

Intermediate: A little icon goes a long way. Learn one of the languages of Marketo or teach yourself keyboard shortcuts.

Advanced: See lead insights like account information and recent activity in your Google mail with the Marketo Insights pane.

Smart Lists

Basic: A Smart List helps you segment your customer database. Understand how to import leads and target programs and campaigns to a particular audience.

Intermediate: Learn some tips and tricks with these best practices for Smart List creation.

Use Marketo’s Built-in/System Smart Lists to find useful information like possible duplicate leads, or bounced email addresses.

Advanced: Need to make your list or Smart List available to another Workspace? Learn how to share.


Basic: Still learning how to create assets in Marketo? Review and practice creating campaigns with these Quick Wins.

Marketo has rolled out Email Editor 2.0! Learn how to use these new dynamic templates in your campaigns. Consider checking out these Community tips before you implement.

 Re-approving individual landing pages after template adjustments can be a pain, especially when you have multiple pages. Thanks to a recent Marketo update, you can now batch approve landing pages! Learn more, here.

Intermediate: Engagement programs nurture your leads. Review this video to create streams, manage candence, and score campaign members.