This page should not read like a standard journey page. AJO B2B exists because B2B buying does not happen neatly through one person at a time. It happens across accounts, buying groups, roles, and product interests — often with non-linear progression and incomplete stakeholder visibility.
That is why AJO B2B matters. It gives teams a way to orchestrate account-based and buying-group-based journeys on top of Adobe Experience Platform instead of forcing all B2B progression into a lead-centric model.
That is also why this page should explain where Marketo still fits. Marketo does not disappear. It can continue to execute campaigns, manage people-level activity, and feed strategic signals into the larger operating model.
CRM-connected marketing execution is possible, but sync behavior, property design, and reporting logic are not clean enough for reliable decision-making.
Leadous internal materials say this directly: moving to AJO B2B is not a lift-and-shift. It is transform-and-evolve. That means data strategy, segmentation, workflow redesign, upskilling, and change management matter as much as the platform itself.
This is also where Marketo Engage should be handled carefully. The story is not “replace Marketo everywhere.” The story is “evolve beyond a lead-only model while using Marketo intelligently where it still drives value.”
Turn buying group orchestration into a repeatable organizational capability with standards, playbooks, governance, and reusable patterns.
Whether the challenge is account orchestration, buying-group design, AEP readiness, RT-CDP activation, Marketo connection strategy, or long-term operating model change, Leadous helps teams turn Adobe Journey Optimizer B2B Edition into a more effective platform for B2B growth.
