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Everything Marketing: Virtual Panel of Expert Perspectives
To Outsource or not to Outsource..Repost from the Authentic Brand blog. What do you get when you pick the brains of five digital marketing experts, representing partnerships with some of the most popular martech platforms on the market? You get everything marketing automation: the good, the bad, the ugly, and a whole lot of wisdom gleaned from the […]
4 Ways Marketing Automation Has the Attention of Your Leadership
You know your organization needs marketing automation. You’ve got the strategy pulled together and the budget dollars estimated. Now how do you get your C-Suite on board with the investment? Thankfully, marketing automation isn’t unknown to most executives. At the Leadous event on July 25, Why Marketing Automation Has the Attention of Executives, you can hear directly […]
Get to Know the Leadous Team: Introducing Kasey Williams
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Tips to Get Started With Your Lead Scoring Program
] In our last blog post we reviewed what lead scoring is (and why it’s important). Now it’s time to get to the good stuff–how do you implement it at your company? Because lead scoring requires the collaboration of sales and marketing to rank leads by sales-readiness and product fit, the most important place to start is setting […]
Couple of the Year: Marketo + Salesforce
Marketo and Salesforce go together like peanut butter and jelly, ice cream and waffle cones, pizza and black olives (am I making anyone else hungry or is it just me?). You get the idea, Marketo and Salesforce CRM have a pretty seamless integration. And Marketo has gone all in (reupping their partner agreement with Salesforce for […]
Leading Technology Expert FISION Corporation Joins Leadous’ Growing Marketo Client Portfolio
Leadous selected as the Marketo services provider to support FISION’s demand generation strategy.
Delete Bad Data or Not to Delete Bad Data – That’s the Question
Sales and marketing departments lose approximately 550 hours and as much as $32,000 per sales rep from using bad data EVERY YEAR (DiscoverOrg). It’s pretty clear a clean database is important to the success of your marketing and sales efforts. No sales or marketing rep wants to waste a campaign on contacts that don’t exist. So what do you...
Checklist: 6 Items Every International Email Needs for Compliance
Whether you’ve had an international marketing strategy for years, or you’re just getting started expanding your marketing footprint, it’s important to know the different email communication compliancy laws worldwide or you could be facing some pretty hefty fines. For the most part, many of the same regulations for U.S. email marketing (known as the CAN-SPAM Act), […]
Leadous Attending 2016 Marketo Marketing Nation Summit
Marketo’s Annual Marketing Nation Summit to take place May 9-12 in Las Vegas.
Leadous Supports Growing Twin Cities Demand for Marketing Automat
Team Expands to Close Gap on Marketo Expertise MONDAY, March 21, 2016, Minneapolis: Leadous, a Twin Cities Marketo services company, announced today that it has made several key hires to better support the needs of customers and prospects. This expansion comes at a time when Marketo is looking to expand its partner footprint to provide […]
CRMs and Marketing Automation – Complements Not Competition
If you are new to the CRM + marketing automation game, you and others in your sales and marketing department may find yourselves asking, “We already use a CRM- why do we need to use another tool?” While marketing automation works closely with your existing CRM, it is important to note they are not one […]
3 Automated Campaigns You Should Be Using
Chances are if you have (or are considering having) a marketing automation platform, the idea of “automation” is a pretty important one for you. One of the crucial differentiators between a marketing automation platform and any other email sender is the ability to automate sophisticated, targeted campaigns across the lifecycle of your customer’s journey, easing the effort […]
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Leadous content is designed to reduce ambiguity around platforms, scope, delivery, and adoption. The goal is not more noise. The goal is better judgment, stronger execution, and clearer tradeoffs.
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