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Marketing Automation as a Service, Powered by Adobe — Tips & Tricks article image
May 2, 2018 Tips & Tricks

Marketing Automation as a Service, Powered by Adobe

Marketing automation as a service combines Adobe Marketo Engage technology with the people, processes, and governance needed to operate it. Learn when the model fits, what it includes, and how to plan a successful transition.

Marketers’ Community Debut Event a Success — Marketing Ops article image
April 19, 2018 Marketing Ops

Marketers’ Community Debut Event a Success

Originally posted in Minnesota Business Magazine Yesterday, was the debut Marketers’ Community event curated by Laura King. The event sold out in two days and had a long waiting list, signaling that the marketing community is looking for alternative ways to learn and network. The first topic, in a series to follow, focused on MarTech:...

Marketo Performance Insights
April 12, 2018 Tips & Tricks

Highlights of the Marketo Winter Q1 ’18 Release

The Winter Q1 ’18 Release is now available for all Marketo users, and it feels like it’s Leadous’ birthday all over again! The latest Marketo release features are hardworking, straight to the point enhancements that help marketers like you better reach your audience, with the experience your audience expects, and at the end of the day prove […]

Leadous Launches Marketo Support Offering — Marketing Ops article image
March 30, 2018 Marketing Ops

Leadous Launches Marketo Support Offering

Expanded Services Fill Gaps for Marketo Users For release: March 2018, Minneapolis, MN Leadous, a Twin Cities based Marketo Services Partner, announced the launch of their latest service offering, Marketo Support. Marketo Support allows users immediate resolution to campaign challenges that don’t require a services contract for hours or days of support. “Given the … Continue reading Leadous Launches Marketo Support Offering →

January 30th: Partner Summit — Tips & Tricks article image
January 31, 2018 Tips & Tricks

January 30th: Partner Summit

Minneapolis Marketo Business Solutions Summit Join Funnelwise, Modus Engagement, OppSource, RingLead and Leadous For release: January 2018, Minneapolis, MN: Leadous, a Twin Cities Based Marketo Services Partner, announced the date for the Minneapolis Marketo Business Solutions Summit. To take part in this executive event on January 30th at 8:00 AM, 2018 at Leadous Headquarters pre … Continue reading January 30th: Partner Summit →

New Year, New Metrics — Tips & Tricks article image
January 9, 2018 Tips & Tricks

New Year, New Metrics

The beginning of a new year can be a magical thing. It’s a time of new beginnings, a reset on personal and professional goals, and hopefully new marketing budgets! If you’re anything like us, you’ve been prepping for the new year for a while—reviewing your year-end results, building out your marketing plan, and outlining SMART […]

Leadous Invests in Customers, Culture and Marketo Expertise — Tips & Tricks article image
December 30, 2017 Tips & Tricks

Leadous Invests in Customers, Culture and Marketo Expertise

2017 Accomplishments Set Leadous Up for 2018 December 29th, 2017, Minneapolis, MN: Leadous, a Twin Cities Based Marketo Services Partner, confirmed investments in their clients, culture and Marketo expertise which drove key growth metrics in 2017. At Leadous, Client Centric means that every day the focus is on client success, helping organizations grow their pipeline by […]

2016-2017 Emojis
December 11, 2017 Tips & Tricks

Should You Use Emojis in Email Subject Lines?

Emoji use by brands in campaigns has risen a huge 609% year-over-year (from 2016 to 2017) in digital communications – Email Marketing Daily Emojis are, for better or worse, a huge trend for consumers. So it’s no surprise that more and more brands are choosing to incorporate emojis into their email subject lines. But do they...

Learn From Marketo Certified Experts — Tips & Tricks article image
November 28, 2017 Tips & Tricks

Learn From Marketo Certified Experts

November 27, 2017 – Leadous, a Twin Cities-based Marketo Services firm, announced today that it will hold local Marketo Training on December 13th-15th for new Marketo users. Learn more and register here. Unwavering interest in marketing automation as a way to rapidly accelerate lead generation has continued to increase the Marketo footprint leaving many marketers eager to learn […]

Get to Know the Leadous Team: Introducing Megan Wolfe — Marketing Ops article image
November 21, 2017 Marketing Ops

Get to Know the Leadous Team: Introducing Megan Wolfe

Leadous Expands Services Team To Support Increasing Demand for Marketo Expertise Employee Spotlight on Megan Wolfe, Campaign Strategist Megan is a 2017 graduate from the University of Minnesota, Twin Cities with a Bachelor of Science in Marketing and Human Resources and a Minor in Management. While she was at the University of Minnesota, … Continue reading Get to Know the Leadous Team: Introducing Megan Wolfe →

gdpr-compliant-web-forms
November 6, 2017 Tips & Tricks

Marketer’s Guide to the GDPR: Who it Affects & How to Prepare

Data-driven marketing is no longer an option in today’s world, it’s a requirement. Modern marketers know that in order to successfully engage their customers, they need to understand them inside and out, and communicate with them according to their needs and expectations along the customer lifecycle. This approach generally means collecting a lot of data […]

Leadous Deepens Marketo Sales Capabilities — Marketing Ops article image
October 29, 2017 Marketing Ops

Leadous Deepens Marketo Sales Capabilities

Leadous, a Twin Cities-based Marketo Services firm is excited to announce the new addition of Becca Lawson, Business Development Coordinator, to the team. “We are excited for Becca to join Leadous to help accelerate Marketo’s go-to-market strategy. Becca’s experience working in a demanding call center atmosphere gives her the discipline needed to drive Marketo opportunities...

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Leadous content is designed to reduce ambiguity around platforms, scope, delivery, and adoption. The goal is not more noise. The goal is better judgment, stronger execution, and clearer tradeoffs.

TopicsPlatforms to AI
FormatArticles, guides, insights
Best useMake smarter decisions

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