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Highlights of the Marketo Winter Q1 ’18 Release
The Winter Q1 ’18 Release is now available for all Marketo users, and it feels like it’s Leadous’ birthday all over again! The latest Marketo release features are hardworking, straight to the point enhancements that help marketers like you better reach your audience, with the experience your audience expects, and at the end of the day prove […]
Leadous Launches Marketo Support Offering
Expanded Services Fill Gaps for Marketo Users For release: March 2018, Minneapolis, MN Leadous, a Twin Cities based Marketo Services Partner, announced the launch of their latest service offering, Marketo Support. Marketo Support allows users immediate resolution to campaign challenges that don’t require a services contract for hours or days of support. “Given the … Continue reading Leadous Launches Marketo Support Offering →
January 30th: Partner Summit
Minneapolis Marketo Business Solutions Summit Join Funnelwise, Modus Engagement, OppSource, RingLead and Leadous For release: January 2018, Minneapolis, MN: Leadous, a Twin Cities Based Marketo Services Partner, announced the date for the Minneapolis Marketo Business Solutions Summit. To take part in this executive event on January 30th at 8:00 AM, 2018 at Leadous Headquarters pre … Continue reading January 30th: Partner Summit →
New Year, New Metrics
The beginning of a new year can be a magical thing. It’s a time of new beginnings, a reset on personal and professional goals, and hopefully new marketing budgets! If you’re anything like us, you’ve been prepping for the new year for a while—reviewing your year-end results, building out your marketing plan, and outlining SMART […]
Leadous Invests in Customers, Culture and Marketo Expertise
2017 Accomplishments Set Leadous Up for 2018 December 29th, 2017, Minneapolis, MN: Leadous, a Twin Cities Based Marketo Services Partner, confirmed investments in their clients, culture and Marketo expertise which drove key growth metrics in 2017. At Leadous, Client Centric means that every day the focus is on client success, helping organizations grow their pipeline by […]
Should You Use Emojis in Email Subject Lines?
Emoji use by brands in campaigns has risen a huge 609% year-over-year (from 2016 to 2017) in digital communications – Email Marketing Daily Emojis are, for better or worse, a huge trend for consumers. So it’s no surprise that more and more brands are choosing to incorporate emojis into their email subject lines. But do they...
Learn From Marketo Certified Experts
November 27, 2017 – Leadous, a Twin Cities-based Marketo Services firm, announced today that it will hold local Marketo Training on December 13th-15th for new Marketo users. Learn more and register here. Unwavering interest in marketing automation as a way to rapidly accelerate lead generation has continued to increase the Marketo footprint leaving many marketers eager to learn […]
Get to Know the Leadous Team: Introducing Megan Wolfe
Leadous Expands Services Team To Support Increasing Demand for Marketo Expertise Employee Spotlight on Megan Wolfe, Campaign Strategist Megan is a 2017 graduate from the University of Minnesota, Twin Cities with a Bachelor of Science in Marketing and Human Resources and a Minor in Management. While she was at the University of Minnesota, … Continue reading Get to Know the Leadous Team: Introducing Megan Wolfe →
Marketer’s Guide to the GDPR: Who it Affects & How to Prepare
Data-driven marketing is no longer an option in today’s world, it’s a requirement. Modern marketers know that in order to successfully engage their customers, they need to understand them inside and out, and communicate with them according to their needs and expectations along the customer lifecycle. This approach generally means collecting a lot of data […]
Leadous Deepens Marketo Sales Capabilities
Leadous, a Twin Cities-based Marketo Services firm is excited to announce the new addition of Becca Lawson, Business Development Coordinator, to the team. “We are excited for Becca to join Leadous to help accelerate Marketo’s go-to-market strategy. Becca’s experience working in a demanding call center atmosphere gives her the discipline needed to drive Marketo opportunities...
5 Tips: Getting Your C-Suite on Board With Marketing Automation
Originally Posted on CMOnation by Marketo. Bringing marketing automation into any organization requires buy in from a variety of executives. For marketers to make a case for an automation platform at an executive level, it is important to outline a plan that considers the benefits and ROI that apply to the entire organization. Recently, Leadous hosted an […]
To Outsource or not to Outsource…
The age old question – to outsource or not to outsource – is a constant struggle, especially in marketing. The marketing world is changing as quickly as the technology is. True experts in marketing automation are in high demand and experience high turnover, which means it can be expensive and time consuming to hire. But […]
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Leadous content is designed to reduce ambiguity around platforms, scope, delivery, and adoption. The goal is not more noise. The goal is better judgment, stronger execution, and clearer tradeoffs.
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