Leadous | Customer Engagement Platform Consultants

About Leadous

The team behind stronger activation, clearer execution, and measurable progress.

Leadous helps partner teams, customer teams, and account teams move from platform capability to practical execution with the strategy, technical depth, enablement, and operating discipline needed to launch, scale, and grow with more confidence.

For Partner Sellers

Leadous works with partner teams, customer teams, and account teams that need clearer paths from platform purchase to practical execution and measurable value.

For Customer Teams

Leadous combines strategy, technical depth, execution support, enablement, and governance so teams can move faster with more confidence.

For Account & Success Teams

Leadous brings senior attention, cross-functional expertise, and operating discipline without the drag, distance, or layers of a larger firm.

What sets Leadous apart

Experienced Executive team

Senior-led collaboration

Partner and client fluency

Technical depth with operational discipline

Training, governance, and adoption support

Leadous point of view

Leadous creates stronger client outcomes by staying close to the work, accountable in the process, and fully engaged from strategy through execution.

Leadous is structured to give clients direct access, faster collaboration, and more accountable execution across strategy, delivery, enablement, and technical problem-solving.

Leadous is built around the people and capabilities that make modern activation work.

Leadous brings together strategic thinking, technical execution, campaign operations, enablement, and governance support so teams can move from complexity to clarity with fewer handoffs and more practical progress.

Strategists who understand the path to value

Leadous helps teams clarify priorities, reduce ambiguity, and build smarter activation paths across platforms, programs, and operating models.

Operators who make the work real

Leadous brings execution discipline to launch readiness, campaign operations, integrations, enablement, and governance so plans hold up in production.

Technologists who connect the system behind the work

Leadous helps teams connect platforms, data, CRM, custom systems, and reporting logic so execution becomes more reliable and scalable.

Enablement leaders who strengthen adoption

Leadous supports change management, training, and Center of Excellence development so teams can use what they bought with more confidence over time.

How Leadous Works

The ARTT of Leadous

Accountability, Responsibility, Teamwork, and Transparency shape how Leadous works with clients.

ARTT reflects the way Leadous approaches every engagement — with clear ownership, thoughtful collaboration, and the kind of openness that helps clients trust the work, the process, and the people behind it.

Accountability

Leadous takes ownership of the work, the outcomes, and the follow-through needed to help clients move forward with confidence.

Responsibility

Leadous approaches every engagement with care, preparation, and a clear commitment to doing what is right for the client and the work.

Teamwork

Leadous works as a true partner across client teams, internal stakeholders, and ecosystem partners to keep progress aligned and practical.

Transparency

Leadous believes strong client relationships depend on clarity, honest communication, visible progress, and trust built over time.

Why Leadous

The right structure can be a strategic advantage.

Leadous is designed to keep experienced people closer to the work, reduce unnecessary layers, and create stronger alignment across strategy, execution, enablement, and client outcomes.

Senior involvement from the start

Leadous keeps experienced leaders close to the work so strategy, execution, and decision-making stay aligned.

Built for partner and client collaboration

Leadous works well across partner teams, customer teams, and internal stakeholders without adding unnecessary complexity.

Built for direct access, stronger in practice

Leadous gives clients more direct access, faster alignment, and less operational drag than larger firms with more layers and handoffs.

Focused on production value

Leadous is built around helping teams get from platform capability to real workflows, measurable outcomes, and long-term operating discipline.

How Leadous works with teams

Built to work well across partner teams, client teams, and internal stakeholders.

Leadous is designed to support the full path from pre-sale and launch through adoption and expansion — helping teams reduce friction, improve execution, and create stronger long-term operating discipline.

Partner-coordinated delivery

Leadous works well in co-sell and post-sale environments where partners need support reducing launch risk, improving adoption, and accelerating value realization.

Cross-functional execution

Leadous brings strategy, technical execution, campaign operations, integrations, enablement, and governance together instead of solving in silos.

Training and change support

Leadous helps teams adopt new ways of working through change planning, custom training, role clarity, and operational guidance.

Center of Excellence development

Leadous helps organizations build stronger governance, workflow standards, AI operating models, and shared ways of working that scale.

Partnerships & ecosystem

Leadous operates inside a broader partner and platform ecosystem.

Leadous works across a growing set of platform and partner relationships to help customers operationalize technology faster and support stronger pre-sale, post-sale, and expansion outcomes.

Software Partners

Core platform relationships that support strategy, implementation, activation, and long-term operational value.

Adobe

Braze

HubSpot

Klaviyo

Optimizely

Oracle

Salesforce

Integration Partners

Connector and orchestration relationships that help Leadous bridge platforms, data, and downstream execution.

Prismatic

DigiBee

Zapier

Accessory Apps

Supporting applications that extend commerce, engagement, and campaign experience around the core stack.

Shopify

Vozzi

Leadership

A leadership team that keeps expertise close to the work.

The Leadous leadership team brings together client delivery, training, technical strategy, partnerships, and business leadership in a way that supports both strategic clarity and day-to-day execution.

CEO

Tracey Ellis

Tracey leads the vision for Leadous and focuses the business on digital ecosystem trends, partner collaboration, and measurable growth for the companies growing portfolio, shown by a 10+ year track record of growth.

SVP CLIENT SERVICES

JUDI COUSINEAU

Cousineau is responsible for client success and is accountable for delivery, collaboration, and measurable impact for every engagement. Including the alignment of skill, experience, and requirement to every initiative.

VP OF ENABLEMENT

AIMEE LABREE HOHN

Change management, enablement, training, and adoption are the cornertone’s of Aimee’s role with Leadous. Her function is centered on learning and education to ensure platforms are adopted and value is realized.

SR DIR DIGITAL TECHNOLOGY

RICHARD TEE

RJ brings a wealth of technical aptitude to Leadous, being able to architect the most complex of scenarios and untagle them as well. His expertise is integral in organizations with integrations and custom requirements.

Closer to the work

Leadous keeps senior leadership, client delivery, enablement, and technical strategy closer to the work than a traditional layered firm.

Closer to the partner motion

Leadous understands how to support pre-sale, launch, adoption, and expansion without treating each stage like a disconnected project.

Closer to measurable progress

Leadous is built around helping teams improve execution quality, operational discipline, and time-to-value across the platforms they use.

Company Updates

News & Press

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Community & Culture

LEAD♥US

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Press Inquiries

Media Relations

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Company Updates

Investor Relations

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Join the team

Do excellent work with people who expect the same.

Leadous is built for people who are equal parts strategic, technical, practical, and accountable. We work with clients who need clear thinking, strong systems, and reliable execution — and we look for teammates who can bring all three.

Hybrid by design

Work with a team that blends senior strategy, technical delivery, and hands-on execution without the usual agency bloat.

Hybrid by design

Work with a team that blends senior strategy, technical delivery, and hands-on execution without the usual agency bloat.

Hybrid by design

Work with a team that blends senior strategy, technical delivery, and hands-on execution without the usual agency bloat.

Ready to move faster?

Turn sports and entertainment platform investment into value.

Whether the challenge is journey orchestration, disconnected systems, AI workflow activation, reporting clarity, or operational scale, Leadous helps sports and entertainment teams move from platform capability to practical execution with more confidence.

How can we help?

Review a stalled workflow, assess orchestration and integration gaps, discuss reporting blockers, or evaluate where sports and entertainment operations need stronger execution support.

For Marketing & Fan Engagement Teams

Improve lifecycle execution, reporting confidence, and communication performance across programs.

For Ops & Technology Teams

Strengthen connected systems, workflow governance, and integration reliability.

For Leadership Teams

Support execution quality, governance, and the operating discipline needed to scale.

ready to move faster?

Start a Platform-to-Production Review

Tell us what you’re working through. We’ll help identify the clearest next step across implementation, integrations, AI workflows, attribution, or adoption.