Minneapolis, MN | March 24, 2026:
Leadous announced today its official partnership with Optimizely, a leading digital experience platform recognized for enabling experimentation, personalization, and scalable optimization across digital channels.
This partnership expands Leadous’ digital transformation and lifecycle capabilities, giving clients additional options to operationalize continuous testing and iteration across web, product, and digital experience programs, without sacrificing governance, speed, or measurement discipline.
As organizations shift from periodic redesigns to continuous improvement, teams are being asked to prove impact faster, align product and marketing execution, and reduce friction across data, content, and engineering workflows. Through its partnership with Optimizely, Leadous will support clients with:
Experimentation strategy, program design, and operating models
Platform implementation and technical architecture
Testing roadmap development and prioritization frameworks
Analytics instrumentation and measurement design
Personalization and audience strategy
Governance, enablement, and team training
Ongoing optimization and performance improvement
“Digital experience today isn’t a redesign problem, it’s an iteration problem,” said Tracey Ellis, CEO of Leadous. “We stay platform-agnostic because the right solution depends on what a business needs to prove, not what a vendor wants to sell. Our clients are pushing for faster experimentation, clearer governance, and measurable outcomes. Partnering with Optimizely expands the options we can bring to the table, so teams can move with speed, test with discipline, and scale what works.”
Leadous will deliver Optimizely services through its established delivery methodology, emphasizing architectural clarity, measurement rigor, and operating discipline to help clients build sustainable experimentation programs they can manage and scale internally.
This partnership further reinforces Leadous’ position as a trusted digital transformation partner focused on aligning technology investments to measurable business outcomes, while preserving optionality and long-term flexibility for clients.
For more information about Leadous and its Optimizely services, visit www.leadous.com or contact info@leadous.com.
ABOUT LEADOUS INC.
Leadous is a full-service global consultancy for brands that deliver exceptional experiences to the journey makers and the journey takers, helping marketers and technologists turn complexity into clarity. Leveraging strategic partnerships (Adobe, Braze, HubSpot, Klaviyo, Optimizely, Oracle, Salesforce, Vozzi, and more) to unlock the full value of their investments. With deep platform expertise and a human-first approach, Leadous helps clients streamline operations, activate data, and transform strategies into measurable outcomes. Whether optimizing for performance, scaling personalization, or architecting for intelligence, Leadous leads with insight, precision, and partnership every step of the way.
Digitally transforming the way marketing connects with people.
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