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Company updates, media coverage, and announcements from Leadous.

Read the latest on Leadous services, executive perspectives, events, recognition, and work helping marketing teams get more value from Adobe and marketing automation platforms.

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For interviews, company background, speaking requests, or press assets, contact the Leadous communications team.
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Latest announcements

Official updates and timely company news for clients, partners, media, and the broader marketing operations community.

AEM as More Than a CMS: Unlocking Hidden Potential

Discover how to unlock AEM’s hidden potential beyond CMS. Learn why enterprises underuse key features
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Braze Isn’t “Just Another ESP.” It’s the Event Engine Enterprise Teams Actually Want.

Braze is showing up in more enterprise conversations for one reason: it was built for
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Leadous Announces Strategic Partnership with Optimizely to Accelerate Experimentation and Digital Experience Optimization

Leadous announced its official partnership with Braze, a leading customer engagement platform known for enabling
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Conflicting Data Is the Fastest Way to Lose Executive Trust

Conflicting revenue numbers across marketing, sales, and finance quickly erode executive trust. The issue usually
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Why Revenue Reporting Needs an Owner (Not Another Dashboard)

Most attribution models fail due to weak infrastructure. Learn how to fix lifecycle, ownership, and
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Reporting Isn’t the Problem. Decision Speed Is.

Most marketing teams build reporting backward. They start with metrics instead of decisions. The Decision-First
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News & Press

Recent coverage and updates

Browse company announcements, press releases, events, awards, and media mentions from the Leadous team.

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Leadous Announces Strategic Partnership with Optimizely to Accelerate Experimentation and Digital Experience Optimization

This partnership expands Leadous’ digital transformation and lifecycle capabilities, giving clients additional options to operationalize continuous testing and iteration across web, product, and digital experience programs, without sacrificing governance, speed, or measurement discipline.
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Leadous Announces Strategic Partnership with Braze to Expand Real-Time Customer Engagement Capabilities

Leadous announced today its official partnership with Braze, a leading customer engagement platform known for enabling real-time, cross-channel communication at scale.
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Leadous Appoints Judith (Judi) Cousineau as Senior Vice President of Client Operations

In this role, Judi will partner closely with Leadous leadership to align client success, delivery operations, and internal systems. Her focus will include improving portfolio-level client health, establishing a clear operating cadence, strengthening cross-functional execution, and ensuring Leadous continues to deliver consistent, high-impact results for its clients.

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