Leadous is a women-owned, privately held company founded in 2015 as Leadous LLC and transitioned to Leadous, Inc. in 2018.
We checked the “partner” box when our founder and CEO, Tracey Ellis, attended our first Marketo Nation event because it was the closest fit for what we were building. Just three months after launch, that decision led to a call from the VP of Partnerships saying there was no record of Leadous. We explained that partnership was not just a category for us, it was the operating model. A year later, that same VP called Leadous a “zero-to-hero partner.”
Our early growth came from Marketo Sales Reps, our own personal relationships, clients we met through the Marketo community, and the teams who brought us with them as they moved, grew, and succeeded.
We expanded from Marketo Engage into Bizible, then continued forward when Adobe acquired Marketo:
https://business.adobe.com/products/marketo/adobe-marketo.html
That chapter shaped the tenacity that still defines Leadous today: persistent, practical, and willing to do the hard work required to help clients and partners succeed.
We have always been strategically aggressive and financially conservative, a discipline that helped Leadous withstand COVID and continue serving customers through uncertainty.
In 2022, Leadous launched ERVAR as an experience-focused extension for the broader Adobe Experience ecosystem and larger-scale projects through partnerships with IBM:
IBM PartnerPlus
Oracle:
Oracle Partner Network
and Salesforce:
Salesforce Partners
In 2023, Leadous partnered with HubSpot:
HubSpot Partners
As Adobe placed greater emphasis on Adobe Experience Platform, and as the future of Marketo Engage and Marketo Measure continued to evolve, Leadous made the decision in 2025 to focus more broadly on digital transformation and fold ERVAR back into Leadous.
In late 2025, Leadous officially became a Klaviyo partner:
Klaviyo Partners
In Q1 2026, we added Braze:
Braze Partners
and Optimizely:
Optimizely Partnership News
expanding our partner ecosystem across the platforms shaping modern customer engagement.
Today, Leadous helps partner sales teams, prospects, customers, and customer success teams move from platform purchase to production value faster.
From the beginning, the rally cry was hidden in the brand: LEAD US. Simply put, we lead. Every marketer. Every brand. No one too big, no one too small. We have helped them all, and we will continue digitally transforming the way marketing connects with people.
For inquiries: investorrelations@leadous.com
