Choosing the Right Vehicle for Your Strategies

Your car is an integral part of your day to day life. You use it, you maintain it, and you have to fuel it. You are intimately familiar with it. Unless you are blessed with a limitless budget, when you are ready to look into buying a new car you have to balance what you want in your new vehicle versus what you need. This is a big purchase, and new cars are very complicated machines. 

What features are going to deliver on your needs? How many of your nice-to-haves can you get? Perhaps even knowing how to tell the difference between a want and a need is too far out of your element. What do you do? You go to your “car” friend, an expert, for advice. When that big purchase is a marketing automation platform instead of a car, think of Leadous as your expert friend, and we will show you how to get the most out of your budget.

The Leadous Evaluation Motor™

Using our Evaluation Motor™ model, the team here at Leadous breaks your marketing automation down into four key areas: Vision, Strategy, Features, and Resources. Think of each as a component of the engine that will drive your marketing initiatives. Our experts will work with you to understand how you currently use and plan to use automation in your marketing. Then we identify the platform best suited to your needs.

We start with your Vision. What are your goals? Do you have a roadmap for reaching your goals? Vision leads to Strategy. What portions of your business come from B2B and from B2C? Are you currently trying to break into new markets?  We can help you determine which of your channels needs development. Once you have a Strategy, we can help you identify the Features of a marketing automation platform required to implement your decisions. Finally, your Strategy and Features will inform what Resources will be needed to run your department, both human and technical. Do you have the database to support the initiatives you have planned? Do you have the man hours to realistically launch and maintain them?

Our discovery process will entail working with you, and you will need to be honest with us and yourself. Some people feel they absolutely must have a big pickup truck when they actually live in a downtown condo and do not even so much as dabble in manual labor. In reality, having the truck is a want. Sometimes those people need a trusted advisor to be honest with them, especially when it comes to budgetary discretion. If your only plans for marketing automation are to schedule email sends, then think of some of the more powerful (and expensive) platforms as more “car” than you need.

Committing to a marketing automation platform is not a trivial investment, just like committing to a contract for a new car. Changing platforms or implementing a company’s first venture into marketing automation usually involves more man hours than you think it will. So having to continually disrupt your operations is typically not the smartest way to go. Instead we will make sure our recommended platform can handle your plans. Alternatively, we can help you scale back your plans if you have to for budgetary reasons. We can show you what exactly you have to reconsider.

Car Enthusiasts Drive Nice Cars

You probably know Leadous is an Adobe Gold Partner. We believe in and use Adobe’s Marketo Engage as our marketing automation platform. You expect a car enthusiast to have a nice car. That said, we are still objective enough to help you decide if you have the need and ability to justify going to the top of the line solution. 

If you do decide to use Marketo Engage, the Leadous team will be able to guide you through the whole implementation. Our team can help you take your Marketo instance from a blank canvas to a high performance engine that drives global, multi-channel initiatives tracking every moment of your leads’ journeys through your fully customized sales life cycle.

Reach out today for expert guidance!

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