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Braze Isn’t “Just Another ESP.” It’s the Event Engine Enterprise Teams Actually Want.
Braze is showing up in more enterprise conversations for one reason: it was built for a world where the data warehouse holds the customer truth. Instead of forcing teams to duplicate data and logic inside a marketing platform, Braze acts as an engagement layer that reacts to real customer events across channels. For organizations moving toward warehouse-first architectures, that shift changes how lifecycle marketing actually works.
The Problem With Vanity Metrics—and How to Focus on Revenue
Introduction It’s easy to fall into the trap of vanity metrics. When a campaign racks up thousands of likes, impressions, or pageviews, it feels like success. But these surface-level numbers rarely reflect the real business impact. In fact, they often distract marketers from the metrics that truly matter—those tied to revenue. If your reports are […]
THE DEATH OF SEXY CREATIVE
Marketing Isn’t What It Used to Be, And That’s Exactly Why It Matters
Unlocking Reporting Paralysis: How to Turn Data Overload into Growth Decisions
Introduction Marketing teams aren’t struggling because they don’t have enough data. They’re struggling because they have too much—and not enough clarity on what to do with it. If your dashboards are overwhelming, your reports are inconsistent, and leadership keeps asking the same questions over and over, chances are you’re dealing with reporting paralysis. This guide […]
Game-Changing Growth
Elevating Fan Engagement in Professional Sports Leveraging the Digital Marketing Cloud Ecosystem Integrating marketing automation, SMS, and eCommerce creates a powerful, unified ecosystem that boosts revenue, deepens fan engagement, and drives conversions by seamlessly connecting key technologies in your digital marketing cloud. By linking your marketing automation, SMS, and eCommerce systems, you can coordinate mass […]
The 3 Metrics That Actually Matter to Leadership
It’s not that your dashboard is wrong—it’s just too crowded. In a world where marketers are tracking everything, leadership still struggles to get clarity. They don’t want more data. They want better decisions. And they’re relying on you to surface what’s working, what’s not, and what’s next. Most dashboards fall flat because they’re built for reporting, […]
The Attribution Lie
Why More Data Isn’t Fixing Your Growth Problem Marketing has a data problem—but not the one you think. We’ve been told for years that with enough attribution, we’ll finally be able to prove marketing’s value. That if we plug in all the right models, link every touchpoint, and track every channel, the truth will emerge. […]
When Customer Service Gets Spicy
How Bad Digital Experiences Kill Brand Loyalty Author: Tracey Ellis, CEO My son loves Chipotle. Any parent of a teenager knows the struggle—if you could have invested in Chipotle stock back when your kid started eating burritos every other meal, you might be retired by now. They could eat it morning, noon, and night. When […]
TURNING TACTICS INTO TRIUMPH:
ALIGNING TACTICAL EXECUTION WITH STRATEGIC GROWTH A Guide for Leadous Consultants to Coach Clients Through the Weekly Strategy Deck When it comes to positioning tactical work for strategic goals, the key is to show that every action at the ground level contributes directly to the broader business vision. As a Leadous consultant, your role is […]
Marketing Automation Renovations
Expert Led Migrations BY TRACEY ELLIS Imagine your house—a home that has seen years of wear and tear, patched leaks, and dated decor but you’ve investment muscle and time that and memories have been made there. Over time, you’ve made temporary fixes, but now it’s clear that a full renovation is needed. Upgrading your home […]
BEST PRACTICES FOR COMPANIES MIGRATING TO MARKETO ENGAGE
Addressing Landing Page Loading Issues Before and After Go-Live Migrating to Marketo Engage is an exciting step for any company looking to elevate its marketing automation capabilities. However, one of the most common challenges encountered during migration is landing page loading performance. Slow loading times, particularly before go-live, can affect testing, user experience, and overall […]
Leadous and Vozzi Partner to Bridge the Gap
Empowering Real-Time Engagement: How Leadous and Vozzi Are Transforming SMS and Marketing Automation for Sports & Entertainment Minneapolis, MN | January 28th, 2025 – Leadous Inc., a leading marketing automation consulting firm, is excited to announce a strategic partnership with Vozzi to enhance the connection between SMS and marketing automation. This collaboration will focus on developing innovative integrations that […]
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