Articles & Insights
Explore Leadous perspectives on platforms, partner motions, connected systems, enablement, AI workflows, and the operational decisions that shape stronger outcomes.
Search Insights
Search by topic, article type, author, or the platform and execution issue you are trying to understand.

As your business grows, so do your marketing needs. While Mailchimp has served you well for email marketing, it might be time to consider a more robust marketing automation platform to streamline your marketing efforts and drive better results. Leadous is a trusted partner in helping companies transition from Mailchimp to advanced marketing automation platforms […]

Complimentary Training, Exclusive Benefits, and Early Access Aim to Maximize Marketing Automation Investments MINNEAPOLIS | MN, OCTOBER 9th, 2023: Leadous, a leading marketing automation agency, has unveiled its innovative Partner of Record Program, designed to enhance the return on investment (ROI) for its clients using Adobe, HubSpot, Oracle, and Salesforce marketing automation platforms. The program introduces...
PROFESSIONAL SPORTS TEAMS RELY ON ADOBE AND LEADOUS TO DEEPEN FAN ENGAGEMENT Salt Lake City | UT, SEPTEMBER 29th, 2023: Salt Lake City Bees, the esteemed professional baseball team in the heart of Utah, has proudly announced its partnership with Leadous, a leading marketing automation agency, in collaboration with Adobe. This strategic alliance marks a significant […]

In the world of marketing automation consulting, it’s often said that comparing different agencies is like trying to compare apples to oranges. While this analogy holds true in many cases, Leadous stands out as the orange in the bunch. We’re not aiming for gimmicks or over-the-top claims; instead, we’ll explore how Leadous differentiates itself from...

AUGUST SLICE OF THE MONTH MINNEAPOLIS | MN, SEPTEMBER 11th, 2023: Today, Leadous, Inc. announced the ‘Slice of the Month’ for September, Jawaan Holmes, Sales Leader. The ‘Slice of the Month’ award is a celebration of the slice (team member of Leadous) that has made a remarkable impact. Holmes joined Leadous in July and quickly impacted...

Pop culture and sports often intersect in unexpected ways, and savvy marketers understand the potential of leveraging these moments to invigorate their marketing campaigns. In this blog, we’ll explore how brands can harness the “Pop Effect” to invigorate their marketing automation campaigns and drive unprecedented engagement. 1. Capitalizing on Fandom Overlap When pop culture icons […]

PARTNER FOCUSED ON MARKETING AUTOMATION QUICKLY ADVANCING MINNEAPOLIS | MN, August 10th, 2023: Today, Leadous, Inc. announced that it has reached the next level in their partnership with Salesforce, Inc. Partnering with Salesforce was a strategic decision Leadous determined that best support their clients, becoming part of the ecosystem provides them access on behalf of the 96% of their […]

LEADING PLATFORM AND LEADING CONSULTANTS JOIN FORCES TO EXPAND FOOTPRINTS MINNEAPOLIS | MN, August 2nd 2023: Today, Leadous Inc. announced that it has reached the Solutions Partner level of HubSpot’s Solutions Partner Program. HubSpot, a leading CRM platform for scaling companies, has incorporated the Marketing Hub which works hand-in-hand with marketers to support their lead generation initiatives. […]

BIEGEL BECOMES VP OF PARTNER ENABLEMENT AND HOLMES IS WELCOMED AS LEAD SALES EXECUTIVE MINNEAPOLIS | MN, JULY 14th, 2023: Leadous, a global marketing automation agency focused exclusively on Adobe Marketo Engage, Hubspot, Oracle Marketing Cloud (formerly Eloqua), and Salesforce Marketing Cloud has announced the position of VP of Partner Enablement will be held by Jennifer Biegel and Jawaan Holmes has joined […]
AEG’s PREMIER SPORTS FRANCHISES TAP LEADOUS FOR EXPERTISE IN ADOBE MARKETO ENGAGE, EMPOWERING PERSONALIZED FAN EXPERIENCES THROUGH TECHNICAL CONSULTING AND TRAINING Los Angeles | CA, JULY 10TH, 2023: Leadous announces Client partnership with AEG. Two of Los Angeles’ most beloved and iconic sports franchises, the Los Angeles Kings and the LA Galaxy, proudly operating under the esteemed Anschutz […]
Leading data integration and revenue operations automation provider, Vertify, has joined forces with Leadous, a globally renowned marketing automation consultancy, to drive innovation and deliver unparalleled insights for businesses in the digital marketing landscape. This strategic partnership aims to transform the way organizations leverage data to optimize their marketing strategies and maximize customer engagement, ultimately...

In today’s fast-paced, data-driven marketing landscape, leveraging automation tools is no longer a luxury—it’s a necessity. Marketing automation platforms have revolutionized the way brands engage with their customers, from personalizing content to automating repetitive tasks. While numerous brands have embraced this technology, some stand out for their exceptional use of marketing automation. In this blog, […]
Editorial focus
Leadous content is designed to reduce ambiguity around platforms, scope, delivery, and adoption. The goal is not more noise. The goal is better judgment, stronger execution, and clearer tradeoffs.
Talk to a Leadous strategist about platform activation, AI workflows, or operational execution.