Articles & Insights

Practical thinking for teams making better platform, delivery, and execution decisions.

Explore Leadous perspectives on platforms, partner motions, connected systems, enablement, AI workflows, and the operational decisions that shape stronger outcomes.

Search Insights

Search by topic, article type, author, or the platform and execution issue you are trying to understand.

Unmasking the Email Marketing “Ghosts” — Marketing Ops article image
October 31, 2023 Marketing Ops

Unmasking the Email Marketing “Ghosts”

In the realm of digital marketing, email marketing and marketing automation are like two costumes at a Halloween party. They may look similar from a distance, but get closer, and you’ll see the stark differences. However, some email marketing companies don their clever disguises, attempting to pass off as sophisticated marketing automation platforms. In this...

Ronnie Has the Juice — Marketing Ops article image
October 11, 2023 Marketing Ops

Ronnie Has the Juice

RONNIE ALLEMAND LEADOUS SEPTEMBER SLICE OF THE MONTH MINNEAPOLIS | MN, OCTOBER 11th, 2023:, Leadous, Inc. proudly announced Ronnie Allemand, as our Slice of the Month, recognizing not only her exceptional skills in project management but also her dedication, leadership, and the ability to turn challenges into opportunities with clients and partners. Allemand is juiced…

Transitioning from Mailchimp to Robust Marketing Automation — Tips & Tricks article image
October 9, 2023 Tips & Tricks

Transitioning from Mailchimp to Robust Marketing Automation

As your business grows, so do your marketing needs. While Mailchimp has served you well for email marketing, it might be time to consider a more robust marketing automation platform to streamline your marketing efforts and drive better results. Leadous is a trusted partner in helping companies transition from Mailchimp to advanced marketing automation platforms […]

Leadous Launches Partner of Record Program — Tips & Tricks article image
October 9, 2023 Tips & Tricks

Leadous Launches Partner of Record Program

Complimentary Training, Exclusive Benefits, and Early Access Aim to Maximize Marketing Automation Investments MINNEAPOLIS | MN, OCTOBER 9th, 2023: Leadous, a leading marketing automation agency, has unveiled its innovative Partner of Record Program, designed to enhance the return on investment (ROI) for its clients using Adobe, HubSpot, Oracle, and Salesforce marketing automation platforms. The program introduces...

Salt Lake Bees logo
September 29, 2023 Marketing Ops

LEADOUS IS NOW MARKETING AUTOMATION PARTNER OF SALT LAKE BEES

PROFESSIONAL SPORTS TEAMS RELY ON ADOBE AND LEADOUS TO DEEPEN FAN ENGAGEMENT Salt Lake City | UT, SEPTEMBER 29th, 2023: Salt Lake City Bees, the esteemed professional baseball team in the heart of Utah, has proudly announced its partnership with Leadous, a leading marketing automation agency, in collaboration with Adobe. This strategic alliance marks a significant […]

Orange You Glad There’s Leadous — Tips & Tricks article image
September 25, 2023 Tips & Tricks

Orange You Glad There’s Leadous

In the world of marketing automation consulting, it’s often said that comparing different agencies is like trying to compare apples to oranges. While this analogy holds true in many cases, Leadous stands out as the orange in the bunch. We’re not aiming for gimmicks or over-the-top claims; instead, we’ll explore how Leadous differentiates itself from...

Holmes Has the Juice — Marketing Ops article image
September 11, 2023 Marketing Ops

Holmes Has the Juice

AUGUST SLICE OF THE MONTH MINNEAPOLIS | MN, SEPTEMBER 11th, 2023: Today, Leadous, Inc. announced the ‘Slice of the Month’ for September, Jawaan Holmes, Sales Leader. The ‘Slice of the Month’ award is a celebration of the slice (team member of Leadous) that has made a remarkable impact. Holmes joined Leadous in July and quickly impacted...

Powering Up Your Marketing Automation with the “Pop Effect” — Tips & Tricks article image
September 4, 2023 Tips & Tricks

Powering Up Your Marketing Automation with the “Pop Effect”

Pop culture and sports often intersect in unexpected ways, and savvy marketers understand the potential of leveraging these moments to invigorate their marketing campaigns. In this blog, we’ll explore how brands can harness the “Pop Effect” to invigorate their marketing automation campaigns and drive unprecedented engagement. 1. Capitalizing on Fandom Overlap When pop culture icons […]

Salesforce logo
August 10, 2023 Tips & Tricks

LEADOUS REACHES NEXT LEVEL PARTNERSHIP WITH SALESFORCE

PARTNER FOCUSED ON MARKETING AUTOMATION QUICKLY ADVANCING MINNEAPOLIS | MN, August 10th, 2023: Today, Leadous, Inc. announced that it has reached the next level in their partnership with Salesforce, Inc. Partnering with Salesforce was a strategic decision Leadous determined that best support their clients, becoming part of the ecosystem provides them access on behalf of the 96% of their […]

HubSpot logo
August 2, 2023 Tips & Tricks

LEADOUS REACHES HUBSPOT SOLUTIONS PARTNER STATUS

LEADING PLATFORM AND LEADING CONSULTANTS JOIN FORCES TO EXPAND FOOTPRINTS MINNEAPOLIS | MN, August 2nd 2023: Today, Leadous Inc. announced that it has reached the Solutions Partner level of HubSpot’s Solutions Partner Program. HubSpot, a leading CRM platform for scaling companies, has incorporated the Marketing Hub which works hand-in-hand with marketers to support their lead generation initiatives. […]

LEADOUS INVESTS IN REVENUE TEAM AMIDST RECORD PIPELINE GROWTH — Tips & Tricks article image
July 14, 2023 Tips & Tricks

LEADOUS INVESTS IN REVENUE TEAM AMIDST RECORD PIPELINE GROWTH

BIEGEL BECOMES VP OF PARTNER ENABLEMENT AND HOLMES IS WELCOMED AS LEAD SALES EXECUTIVE MINNEAPOLIS | MN, JULY 14th, 2023: Leadous, a global marketing automation agency focused exclusively on Adobe Marketo Engage, Hubspot, Oracle Marketing Cloud (formerly Eloqua), and Salesforce Marketing Cloud has announced the position of VP of Partner Enablement will be held by Jennifer Biegel and Jawaan Holmes has joined […]

LA Kings logoLA Galaxy logo
July 11, 2023 Tips & Tricks

LA KINGS AND LA GALAXY UNITE FORCES WITH LEADOUS

AEG’s PREMIER SPORTS FRANCHISES TAP LEADOUS FOR EXPERTISE IN ADOBE MARKETO ENGAGE, EMPOWERING PERSONALIZED FAN EXPERIENCES THROUGH TECHNICAL CONSULTING AND TRAINING Los Angeles | CA, JULY 10TH, 2023: Leadous announces Client partnership with AEG. Two of Los Angeles’ most beloved and iconic sports franchises, the Los Angeles Kings and the LA Galaxy, proudly operating under the esteemed Anschutz […]

Editorial focus

Content built for practical decision-making.

Leadous content is designed to reduce ambiguity around platforms, scope, delivery, and adoption. The goal is not more noise. The goal is better judgment, stronger execution, and clearer tradeoffs.

TopicsPlatforms to AI
FormatArticles, guides, insights
Best useMake smarter decisions

Want to go deeper?

Talk to a Leadous strategist about platform activation, AI workflows, or operational execution.

Browse Guides