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LEADOUS ACHIEVES MARKETO ENGAGE SPECIALIZATION FOR THE 9TH YEAR

March 09, 2023 | In The News

MINNEAPOLIS | MN, JANUARY 5th, 2023: Leadous, a Gold Adobe Marketo Engage Partner, is celebrating their ninth year of specialization with the multinational digital marketing software company. This recognition highlights Leadous for their sustainability and remarkable dedication to  consistently providing the best client experiences and leveraging of their exclusive Marketo certified expertise over the last… read more

Don’t Let Bots Dirty Your Data

September 13, 2022 | Obsessed With Marketing Automation

In many ways, robots are one of the foundations of modern luxury and comfort. From heavy industrial manufacturing to something as commonplace as vacuuming our homes, robots have been incorporated into nearly every facet of our lives. Despite their general utility, robots do pose a particular problem for email marketers. Bot traffic clogs up our… read more

Turn Your Top Prospects into MQL’s with Lead Scoring

August 18, 2022 | Obsessed With Marketing Automation

How To Scout Players For The Pros? Score. Select. Offer. WIN. If a professional sports team wants to become a dynasty, that organization will absolutely need to have a top notch scouting network. Sure, a team may be at the top of their game now, but time changes everything. Top players will leave or retire.… read more

Using Reporting Dashboards for 2023 Planning

August 10, 2022 | Obsessed With Marketing Automation

You’re Playing the Game, It’s Halftime What do your analysts tell you to reset your strategy to get you to the W? Hopefully your team is giving you feedback and providing insights by data – numbers, percentages, and ranges. Just like the end of a game, the end of the year is approaching, probably faster… read more

Choosing the Right Vehicle for Your Strategies

August 07, 2022 | Obsessed With Marketing Automation

Your car is an integral part of your day to day life. You use it, you maintain it, and you have to fuel it. You are intimately familiar with it. Unless you are blessed with a limitless budget, when you are ready to look into buying a new car you have to balance what you… read more

Hire a Local Guide to Help Navigate Your Marketo Instance

July 27, 2022 | Obsessed With Marketing Automation

Even under ideal circumstances, navigating unfamiliar terrain is a challenge. Depending on just how far out of your element you are, you can end up in a situation where even basic observations can become guesses. Is that a harmless patch of vines or is it a bunch of poison ivy? If you are wrong, you… read more

Nobody Likes a Rickety Roller Coaster

July 15, 2022 | Tips

Sure, sometimes you manage the launch of an exciting new integration. Or maybe you have planned and executed a top notch webinar debuting a new product or service and are just waiting to see all the new demo requests roll in. During those times, the world of marketing automation feels like a thrill ride. However,… read more

The 2022 Trends in Staffing for Email Platform Expertise

July 06, 2022 | Obsessed With Marketing Automation

The approach to staffing marketing resources has always toggled back and forth between hire or contract.  Budgets and resource requirements have steadily drove the decisions of which, in 2022 that is no longer the case. With the use of marketing technology exploding and the connection between creative and technically savvy intertwines it is often hard… read more

Making the Switch to Marketo Engage – Let Us Lead You

June 21, 2022 | Obsessed With Marketing Automation

Making major operational decisions about your company’s marketing stack is not an easy undertaking. The logistical effort of having to transition to new marketing automation software can seem like reason enough to just stick with the status quo. However, with the proper partner, you can actually make the transition a benefit in and of itself.… read more

Lead Lifecycle Best Practices – Miracle Grow for Your Leads

June 09, 2022 | Obsessed With Marketing Automation

Even if you aren’t one yourself, everyone is familiar with the work of the farmer. You plant your seeds. You tend your crop. You reap your harvest. It takes a lot of effort, patience, and attention to details. However, the work is critical to the foundation of everything else. Without a steady supply of food,… read more

Knowledge is Power – Certous for Marketo Engage

June 08, 2022 | Update

One of the things we know for sure is that the more you know about the job you have the more effective you become. For most Marketo users that has meant working with a partner to implement Marketo Engage, whether it be Adobe or otherwise, attend Foundations Training by sending a fake invite to a… read more

Leveraging Marketo Engage for Webinars & Virtual Events

May 23, 2022 | Tips

Webinars have long been a very productive marketing tool. Their use in overall marketing plans has only grown over time as video conferencing technology continues to advance.  The circumstances created by the Covid-19 pandemic only increased their prevalence and effectiveness. The companies powering the various webinar products allow you to sort through attendance and invite… read more

Make it to the Finish Line with an Email Deliverability Audit

May 17, 2022 | Obsessed With Marketing Automation

No matter how talented the driver, any motor sports team knows you need to keep the vehicle in top shape if you want to win. That means constantly being on the lookout for signs of anything not working at top efficiency. Even the most seasoned driver would not be able to cross the finish line… read more

Marketo Engage Dynamic Chat – Your Own Virtual Assistant

May 11, 2022 | Update

Science fiction has long promised us a future where we are assisted in our day-to-day lives by robotic assistants. While we haven’t progressed to our own personal robo-butlers quite yet, we have started to see technologies like chatbots begin to rise to prominence. Adobe has now released a Marketo Engage-integrated Dynamic Chat solution that your… read more

Hit the Bullseye with ABM and Marketing Automation

May 02, 2022 | Obsessed With Marketing Automation

Bullseye! Is there any better exclamation after completing a difficult task? We all know it means someone just hit exactly what they were aiming for. What if you could take some of the difficulty out of hitting your targets? What if you could help guide your shot right to the target? You could be experiencing… read more

If Unicorns Were Real, Would You Want One?

April 25, 2022 | Obsessed With Marketing Automation

Unicorns are considered mythical creatures, the flying horse with the horn, a rainbow mane, this rare creature is so unique one has never been captured and has only been seen in fairytales and as a design on men’s dress socks.  Could you imagine having a unicorn, this thing so unique and special there is just… read more

Get Marketo Measure and Take a Seat at the Executive Table

April 20, 2022 | Obsessed With Marketing Automation

When it comes to marketing metrics, you are either eating at the table or being eaten. Without Adobe Marketo Measure (formerly Bizible), everyone sitting at the table will simply say, “You can’t sit with us.” Marketo Measure gives marketing automation the ability to track the customer journey from first touch to closed/won, while providing visibility… read more

Lead Conversion: Metrics, Formulas, and Tips

April 12, 2022 | Tips

Originally published on Chili Piper Let’s face it: if you’re not converting in-person or online visitors into customers, you won’t be in business for long. Sales drive revenue, which powers everything you do. Lead conversion is the ultimate goal of your marketing. To be successful, your lead generation campaigns and marketing efforts must convert leads into business… read more

Lead Scores are to Marketing Like Credit Scores are to Finance

April 11, 2022 | Obsessed With Marketing Automation

Credit scoring has become foundational to the current financial system. It was conceived and has evolved to track and rate the history of a person’s financial choices. Through years of refinement in terms of both tracking and scoring individual actions, credit scoring became critical to anyone in the business of lending money. The Marketo Engage… read more

Why (Marketo Database) Hygiene Matters

April 08, 2022 | Obsessed With Marketing Automation

Let’s talk about hygiene. We all know there are some things we do have to do in the background to keep up with our own. When you neglect your hygiene, it might not always be immediately apparent, but inevitably, something unpleasant will make itself known. This is true for your personal habits, and it’s true… read more

Transition of a Lead to a Sale, Think of it Like a Butterfly

March 20, 2022 | Obsessed With Marketing Automation

  Seeing a butterfly is truly one of life’s greatest little joys. People are always happy to see the beautiful creatures flying around. However, before that butterfly was the bright specimen fluttering about, it began its life as a caterpillar. It had to beat the odds and survive its environment while consuming enough to nourish… read more

Preventative Maintenance for Your Marketo Instance

March 09, 2022 | Tips

Everyone knows you need a trusted mechanic. We all trust this person to diagnose and maintain the vehicle we use to navigate our lives. We can often take for granted how complex the machine we depend on daily actually is. Everybody can relate to the frustration and helpless feeling when your car breaks down unexpectedly… read more

Understand Your Revenue Model to Accelerate Lead to Pipeline Conversion

March 03, 2022 | Obsessed With Marketing Automation

It’s surprising to talk with so many marketers that say they get a goal pushed down from above. No rhyme or reasoning, just a revenue number – oh, and no increase in budget. Then marketing has to figure out how. It can be done but in order to see it work, and understand conversion at… read more

Browser Tracking

March 01, 2022 | Update

Consumer Privacy and Marketo Change has already come to the online marketing space. International law such as the GDPR and Canada’s CASL already affects the way online marketers are forced to operate. While the United States has yet to enact any similar legislation, the passage of California’s CCPA shows that individual states may be willing… read more

Platform Migration

February 18, 2022 | Obsessed With Marketing Automation

Movin’ on up. Marketers put so much effort into email marketing platforms over time that it seems like a daunting task to make the move to a more robust platform, and move everything. The question becomes is the trade-off worth it. To answer this question, a clear understanding of why the move is being considered,… read more

News On The Adobe Summit

February 02, 2022 | Event

The 2021 Adobe Summit was a record-setting event, virtually connecting with 50,000-plus companies and driving more than 20 million video views to date — and the excitement and innovation were just beginning.  Shantanu Narayen, Chairman, President, CEO at Adobe, kicked off the keynote reflecting on the past year, “We’ve gone from a world with digital… read more

The Best New Year’s Resolution? Marketo Engage™ Training

November 30, 2021 | Obsessed With Marketing Automation

With the new year right around the corner the whole office is going to be filled with folks making resolutions to ‘Sharpen the Saw’ as Steven Covey would say. Whether you call it sharpening the saw or just practicing self-care, people commonly vow to drink more water, eat better food and get more sleep. One… read more

ABM and Marketing Automation – Name A More Iconic Duo. I’ll Wait…

November 01, 2021 | Obsessed With Marketing Automation

Batman & Robin, Han Solo & Chewbacca, Will Smith & Carlton Banks, Marketing Automation (MA) & Account Based Marketing (ABM) — they’re all iconic duos but only one can leverage the power of your data to grow revenue across your key accounts. Combine the technology of a MA platform like Marketo Engage  and the focused… read more

This Holiday Season Give Your Company the Gift of Sales and Marketing Alignment for the New Year

October 21, 2021 | Obsessed With Marketing Automation

The end of the year is an ideal time to revisit your lead lifecycle definitions or build a company-specific model that brings together management, marketing and sales with the hopes of more revenue for everyone in the new year. The lead lifecycle model is a valuable tool which is enhanced using a Marketing Automation platform… read more

Lead Scoring – It’s Spooky

October 13, 2021 | Obsessed With Marketing Automation

A quick search for ‘Lead Scoring’ tells you all about the methodology of assigning leads points for their demographic and behavior data to better qualify people for sales teams.  Adobe has ‘The Definitive Guide to Lead Scoring’ and countless other docs to tell you what and how. They all agree and so do we, that… read more

Finance Makes the World Go ‘Round and Marketing Automation Can Help

September 22, 2021 | Tips

Have a finance department that is focused on cutting costs and being more efficient? We do too. (Hi Mike!) Finance leaders like ours are usually looking to streamline their processes and engagements. As business becomes increasingly more sophisticated, automation allows the Finance team to leverage the company’s existing investment in a Marketing Automation platform: Accounts… read more

The Customer Is Always Right, Especially If You Overcommunicate So They Can Never Be Wrong

September 22, 2021 | Tips

The Role of Marketing Automation for Customer Service Teams As you know Marketing Automation plays a crucial role in the sales and marketing world, and automation in the customer service space can be a way to drive new value from your investment in a marketing automation platform like Marketo Engage. Since this business function is… read more

Making the Best First Impression with HR Automation

September 22, 2021 | Tips

HR teams are routinely challenged to find the best candidates and top talent that elevate your enterprise BUT successful HR teams excel by personally connecting with the most qualified candidates while automating tedious, time-consuming tasks. Leveraging your Marketing Automation platform in the recruiting process also ensures every candidate and employee has an equally amazing but… read more

Marketing Automation Isn’t Just For Marketing Anymore

September 15, 2021 | Tips

The way to take your business to the next level is making successful automation principles work across your enterprise. In other words, Marketing Automation isn’t just for your marketing team anymore! From Finance and HR to Recruiting and Customer Service, automation drives efficiency and reduces costs – no matter how big or small a project.… read more

End to End Marketing Attribution with Bizible

May 25, 2021 | Tips

Marketing attribution. It’s the holy grail for all marketing teams.  How can we tell exactly where a deal came from, so that we can double down our investment and essentially rinse and repeat that success?  It sounds easy. If a lead fills out a demo request form, we attribute success to the website. If they… read more

Featured Panelist: Melissa Day of Chemours to Speak

May 21, 2021 | Event

Author: Melissa Day, Global Digital Marketing Leader at Chemours How do you determine your martech maturity? My thirteen and fifteen year old stepsons recently had an argument on a car ride home about who was more mature and asked me to intervene. I knew they wanted a clear-cut answer and were not asking for a… read more

Executive Circle: How Marketing Automation Changes the Growth Game

May 17, 2021 | Event

Growth and scalability. The two concepts go hand in hand for marketers looking to up their growth game, without the ability to invest increasing dollars and headcount to gain every percentage point of growth. But how do you factor scalability into your marketing growth strategy? That’s where many marketing teams turn to automation. Instead of… read more

Get quality data in your marketing database with 5 data hygiene best practices

April 15, 2021 | Tips

Driving results from your marketing automation strategy is always going to circle back to one key area: data. That’s right. Data is the key to your success as a marketer.  From preparing data for customer onboarding and implementation, to launching new demand gen programs, or simply keeping data storage costs down, clean data is central… read more

Make Lead Scoring Work For You. How To Know A Lead Is Worth the Time. 

March 01, 2021 | Tips

It’s the question on your sales team’s minds when they see that new lead notification from marketing. With the myriad of tasks sales is juggling, it’s understandable they need a system to be able to prioritize which leads are “drop everything now and call” and which leads can be put into an automated follow up… read more

January Edition – Marketo Engage Release and Gmail Bounce Error

January 27, 2021 | Update

Check out the updates coming to Marketo Engage this month as well as details regarding a bounce error from Gmail. Marketo Engage January ‘21 Release Marketo Engage will release the following updates starting on January 15, 2021 What’s New? Additional features supporting workspaces and partitions, which includes the ability to share folders between workspaces. The… read more

Why you need to outsource a marketing automation review 

December 10, 2020 | Tips

In a recent discovery session with a new client about revamping their marketing automation strategy, they said an often repeated phrase that nevertheless rings true, “I don’t know what I don’t know.” In some ways, this phrase is true for all of us! But especially for marketing teams constantly being pushed to do more with… read more

December Edition – Customer Specific URL Changes & Form Updates

December 08, 2020 | Update

Marketo Engage is making changes that may impact your URLs and forms. Customer Specific URL Changes Starting January 21, 2021 Marketo Engage will be making changes to the structure of URLs for landing pages, forms, and images/files for subscribers without a configured landing page domain.  These changes will not impact users who currently have a… read more

3 Marketing Best Practices for Healthcare Organizations in a Virtual World

December 03, 2020 | Tips

As our world grows increasingly virtual, now more than ever healthcare organizations are turning to new tools and technologies to better the patient experience. People have quickly adopted new ways of communicating and reimagined standard procedures like a doctor’s check up or a new consultation.  So how else can we use digital technology to improve… read more

Leadous’ Marketing Automation as a Service Offering is now an Adobe Accredited Partner Solution

November 18, 2020 | Update

Leadous is so honored to receive the Adobe Accredited Partner Solution badge for our Marketing Automation as a Service offering (MA-aaS) to support our best-in-class customers as they level up their marketing automation results.  What is MA-aaS? Marketing automation as a service essentially gives customers “rented” access to Marketo Engage’s full platform capabilities, while keeping… read more

The Rise of Marketing Automation as a Service

November 16, 2020 | White Paper

Leadous has partnered with Adobe to bring best in class automation into the hands of those that are evaluating marketing automation platforms through the introduction of MAaaS – giving everyone the opportunity to leverage automation and experience the value. We’ve all heard the term “do more with less” – and it’s often one of the… read more

NOVEMBER EDITION – Changes Impacting Your Marketo Instance & Marketing Automation Activities

November 04, 2020 | Update

There are some upcoming changes that will impact your Marketo instance and marketing automation activities in general in the coming months.  They include: Updated Marketo UI If you didn’t know already, Marketo is getting a facelift!   What’s changing?  More intuitive navigation header with easy access to different product areas & global search.  Cleaner tree with… read more

Marketo Engage: Everything Changing in the Next Generation of the User Interface

October 20, 2020 | Update

If you’re an avid Marketo Engage fan (which we all are here at Leadous of course) you may have heard or even seen that Marketo Engage is getting an updated look and feel in 2020.  Here’s everything you need to know about the next generation Marketo Engage experience, and how it will help your marketing… read more

Email Deliverability: The Best of the Best Practices

October 06, 2020 | Tips

Your audience list is carefully curated, your email flow steps are ready to fire and you’re just one click away from sending your next impactful email campaign… but wait, is there something preventing your hard work from ever seeing the light of the inbox? After putting the time and effort into building out your email… read more

The Marketing Automation Progression Model: Phase 4 – Global

October 05, 2020 | Tips

In our last blog post, we walked through the steps in the Advanced phase of the Marketing Automation Progression Model that marketing teams take when bringing predictive engagement into the marketing funnel.  For this post, we’ll dive into the fourth and final phase of the model, the Global phase, which provides the necessary strategic planning… read more

The Marketing Automation Progression Model: Phase 3 – Advanced

September 30, 2020 | Tips

In our last blog post, we walked through the steps in the Expanded phase of the Marketing Automation Progression Model that marketing teams take when planning, building, executing and managing complex campaigns.  For this post, we’ll dive into Phase 3, the advanced phase of the model, where predictive engagement takes center stage.  In truth, not… read more

The Marketing Automation Progression Model: Phase 2 – Expanded

September 28, 2020 | Tips

In our last blog post, we walked through the foundational building marketing teams need to execute in the Foundational phase of the Marketing Automation Progression Model in order to set the stage for advanced marketing automation programs.  For this post, we’ll dive into Phase 2, the expanded phase of the model, which starts to take… read more

The Marketing Automation Progression Model: Phase 1 – Foundational

September 23, 2020 | Tips

In our last blog post, we level set the pre-adoption steps marketing teams take in the Experimental phase of the Marketing Automation Progression Model in order to prepare for the next level of marketing automation.  For this post, we’ll dive into Phase 1, the foundational phase of the model, which revolves around integrations.  From your… read more

The Marketing Automation Progression Model: Phase 0 – Experimental

September 21, 2020 | Tips

In our last blog post we covered the Marketing Automation Progression Model, detailing the phases advancing marketing teams go through when leveling up their marketing strategy.  For this post, we’ll dive into Phase 0, which often starts before any automation even comes into play: Experimental.  Often organizations come to us with a vision and a… read more

The Marketing Automation Progression Model: Going from 0 to 100 Digital Marketing Execution

September 16, 2020 | Tips

Every business needs to start their digital marketing journey somewhere. Maybe you’re just dipping your toe into marketing automation by procuring a tool like Marketo. Or maybe you’re on the opposite end, with too many tools, and too much complexity across marketing systems.  No matter where you are on your journey, Leadous has put together… read more

Adobe Named a Leader in the Gartner Magic Quadrant

September 01, 2020 | In The News

Adobe’s Marketo Engage was recognized (once again) as a Leader in the Gartner Magic Quadrant for CRM Lead Management. “Adobe’s Marketo Engage solution focuses on multichannel lead management and ABM, with a growing array of AI-enabled capabilities to support content selection and personalization recommendations.” (Gartner) Specifically, Gartner pinpointed three areas where Marketo Engage stands out… read more

5 Engaging Email Examples from Marketers Meeting the Moment

August 26, 2020 | Tips

As the world turns increasingly digital, we’ve seen marketers pivot their plans to meet the moment. In our last blog we covered in depth how marketers are pivoting from in person events to webinars, and why the need for virtual events will likely never go away from here.  We’re also seeing an increase in email… read more

Adobe Campaign Business Practitioner Certified: Katie Kartak 

August 21, 2020 | Update

Leadous is excited to announce that Katie Kartak, Campaign Strategist at Leadous is our newest certified Adobe Campaign Business Practitioner! After passing the certification exam showing comprehensive ability across campaign management, workflow management, data management, delivery management, reporting, and administration, Katie will now bring a full suite of proven Adobe campaign skills to the Leadous… read more

The ABCs of ABM

August 12, 2020 | Tips

In our latest Leadous digital transformation podcast, Tracey Ellis, CEO at Leadous, and Holly Hartling, Consultant at Demand Chain, joined us to talk what’s new and what’s next with Account Based Marketing (ABM). Below is a quick highlight reel from the podcast, for the full episode you can listen on YouTube here.  Advice for teams… read more

How to Build Your Virtual Event Audience

July 27, 2020 | Tips

With nearly 169,000 hours of webinar content viewed in April 2020 alone (just on the On24 platform), it’s clear that webinars are back and more engaging than ever before. And as we outlined in our latest post, webinars are here to stay.  If you broadcast a webinar and no one watches it, did it even… read more

Why Virtual Events are Here to Stay

July 20, 2020 | Tips

In our changing work from home landscape, the way we connect (and market) has altered drastically in just a few short months. One of the clearest places we’ve seen incredible change is the rise of virtual events. You probably can’t open your inbox on any given week without getting at least one webinar invite.  So,… read more

Virtual Panel: Leveraging Innovation to Foster Relationships

June 15, 2020 | Update

Uncertainty has become the new normal. But in the face of challenging times, leaders are innovating new ways to operate.  As marketers, we’ve seen innovation in the pivot from in person events to virtual experiences like virtual happy hours, trivia nights, and more. As business leaders, we’ve seen innovation in the ways we communicate across… read more

The Impact of COVID-19 on Email Marketing

June 08, 2020 | Tips

We’re well into months of remote work from the COVID-19 pandemic. Despite all the uncertainty of what will happen next, it’s clear the old way of doing business, and really business globally, will likely never be the same.  As we all shift to our “new normal” ways of work, one constant that our team has… read more

4 Considerations When Evaluating Your Marketing Automation Platform

February 13, 2020 | Tips

In 2019, an average of 51% of companies were using marketing automation, according to Emailmonday. Add that to the fact that more than half of B2B companies plan to adopt it in the near future and it’s clear that we’re entering a new stage of marketing automation dominance in the martech space.  However, with increased… read more

The Dish on Cross Leveraging Marketing & Customer Service

January 27, 2020 | Event

Marketing and sales often get the most attention when we talk about cross-department collaboration in marketing. Although we love our sales friends, and even specialize on making the marketing and sales teamwork tick here at Leadous, we know that marketing often collaborates with many areas of the business outside of sales.  From product, to customer… read more

Three Key Components to Accelerate Growth with Marketing Automation

January 20, 2020 | Tips

According to Forrester, marketing automation spend will reach $25B by 2023. With more than half of all businesses already using marketing automation, and the other half planning to, It’s clear that marketing automation is a mainstay for the modern marketer. Particularly growth-focused marketers.  In order to scale operations, at some point growth marketers’ need to… read more

Work Smarter, Not Harder, with Marketing Artificial Intelligence

January 13, 2020 | Tips

It’s no secret that today’s marketers are constantly being asked to do more with less. As consumers get more and more savvy, the demands on businesses to provide increasingly personalized, tailored experiences continues to grow.  But the hard truth is there’s only so many hours in a day. Marketers can’t be expected to create personalized… read more

Rounding out the year (and the decade!) at Leadous

December 31, 2019 | Update

With only a few more weeks left in 2019, we’re taking stock of our whirlwind of a year as a preferred Adobe and Marketo Partner.  In the last year we’ve grown bigger, and taken on more epic projects than we ever could’ve dreamed of just a few short years ago. We’re so grateful, especially during… read more

All I Want For Christmas…Is a Marketo Expert

December 23, 2019 | Update

During the holiday season your marketing team’s “wish list” probably includes a little time off, a little less noise from that “squeaky wheel” in sales, smooth sailing into 2020 budgeting, and… a Marketo expert? Seems odd but after years of working with marketing teams on their Marketo instances, this definitely makes the top of the… read more

What the CCPA Means for Marketing Automation in 2020 and Beyond

December 16, 2019 | Tips

  As the beginning of a new year looms closer, marketers are counting down the days until something bigger, and possibly scarier, than a new decade comes along – the California Consumer Privacy Act (CCPA).  With General Data Protection Regulation (GDPR) only recently in the rear view mirror, January 1st, 2020 will usher in the… read more

Your Marketo Engage Specialized Partner

October 11, 2019 | Update

Leadous is proud to be one of the first Adobe solution partners globally to achieve the Marketo Engage Specialization (read the full press release here).   Adobe specialized partners must demonstrate trusted expertise, tested skills and customer success to be considered. Specialized partners are certified by Adobe for their proven capabilities and successful implementations — the… read more

Our Hope for the Future of Marketo and Adobe

July 11, 2019 | Update

Halfway through the year and we can’t help but reminisce about our favorite new beginning in the last half year, the acquisition of Marketo by Adobe. This new partnership brings so many possibilities for the future, many of which we heard announced at the Marketing Summit in the spring, in conversations with Adobe, and directly… read more

SEO Best Practices for Optimizing Lead Generation

July 08, 2019 | Tips

SEO is consistently one of the top lead generating sources for B2B marketers. And it’s a no brainer why. Without showing up in the top three results on Google, it’s likely your website (and products or services) will never be found by your prospects.  But it’s not enough to know that SEO is important, write… read more

Modern Marketing for Modern Customers: How RTI Personalized Their Approach to Improve Business Results

June 21, 2019 | Update

Think about your target audience for your marketing efforts. Chances are, your thoughts go straight to your ideal, prospective customer. But is that really the only audience you market to? Chances are, probably not. Most B2B companies today aren’t just marketing to prospective customers. They’re marketing to resellers, partners, customers, the list goes on. That’s… read more

Building up our Local Marketo Learning Community

June 13, 2019 | Event

The landscape of marketing is constantly changing. Being able to keep up with the pace of martech is vital to not only your career success, but the success of your company as a whole! Not a week (or a day!) goes by where we’re not learning something new. Thankfully, you’re not alone on that journey.… read more

Behind the Scenes at the Best Place to Work

June 11, 2019 | In The News

Leadous is so excited to share that we were named one of the Best Places to Work by  Minneapolis/St. Paul Business Journal (MSPBJ) in the extra small category! This award is given to 20 companies in the Twin Cities based completely on anonymous employee feedback.   As we continue to grow exponentially, we know that… read more

Community Giving with a Twist of Orange

June 07, 2019 | Event

At Leadous we love marketing. We love Marketo. And we love our local Twin Cities community. That’s why we’re so excited to announce our new initiative, Leadous Loves, where we’ll be giving back to our local community, with a twist of Leadous orange. Leadous Loves Kicking off in June, our team members are regularly going… read more

Email Best Practices To Improve Deliverability

June 05, 2019 | Tips

You’ve got your audience list built, your email flow steps are setup for success and you’re itching to press send and see the opens and clicks come flooding in from what’s sure to be another amazing email program. But the success of your email campaign all hinges on one thing — your email actually making… read more

Is Lead Generation as a Service Right for Your Organization?

May 29, 2019 | Tips

Are you considering outsourcing a portion of your marketing automation operations? You’re not alone. According to a study conducted by Marketo & Ascend2, 75% of successful marketing automation software users outsource a portion of their marketing automation strategy. And it’s no surprise why. In today’s market, it’s difficult to find and retain top marketing talent.… read more

Transforming Consumer Engagement using Marketo (and Leadous!)

May 15, 2019 | Tips

Today’s consumer is marketing savvy with high expectations for the brands they choose to engage with. Your business has a limited amount of time to make a good impression, and much of that impression relies solely on marketing. Most of the research houses estimate that between 60% and 90% of the buyer’s journey is now… read more

4 Steps to Launch Your Account Based Marketing Strategy with Marketo

May 10, 2019 | Tips

Close your eyes (metaphorically). Imagine your perfect, home run of a customer. The one in that industry that looooves the value you bring to the table. With the size, location, business model, pain points, etc that sit smack dab in the middle of your sweet spot. Now imagine you had the chance to talk to… read more

Your Next Easy Win with Marketo? Just Add Social.

April 26, 2019 | Tips

Unfortunately, there’s no easy button to press that will instantly bring your organization more leads. However, there is a lead generation strategy with the kind of “just-add-water” simplicity that will make your marketing more effective… Just add social! Social media is an easy win for any business today, especially those using Marketo. Whether you’re a… read more

3 Takeaways from Adobe Summit for #MarketingNation

April 16, 2019 | Event

It feels like just yesterday we were at Adobe Summit, traveling back in time to the 90’s ad agency and getting the scoop on the latest and greatest updates coming to Marketo and Adobe. In case you missed it, we’ve compiled a quick rundown of our three most important takeaways from the Marketing Nation Summit!… read more

Email Testing 101: Making Insightful Decisions Based on Email Marketing Data

January 07, 2019 | Tips

Marketing is constantly evolving as customer trends evolve. With constant change, comes an obsessive need to evaluate and test your marketing tactics to make sure that what you’re putting your time and resources into is worth it! That’s where A/B and multivariate testing comes in. One of the great things about marketing automation is the… read more

Updates to Marketo Activities Data Retention Policy: What you need to know

August 14, 2018 | Tips

You’ve (hopefully) seen the emails. Tomorrow, August 15, 2018, Marketo’s updated data retention policy goes into effect. But what does this mean for you and your Marketo data? The new data retention policy has two parts, high volume activities will now only be retained for 90 days and then deleted. Other lead activities will be… read more

The Future of the Email Opt In: The Marketo Preference Center

August 03, 2018 | Tips

  With GDPR fully enforceable, there’s one topic on the top of every email marketer’s minds: the opt in. A good, and legally compliant, email marketing strategy revolves around the opt in. No one likes, with good reason, to get bombarded with emails from someone they don’t know. The email opt in is more than… read more

Marketing Automation as a Service, Powered by Adobe

May 01, 2018 | Update

Marketing automation has changed the way marketers look at the world.  Leadous has Partnered with Adobe to bring best in class automation into the hands of those that are resource and fund constrained to leverage automation for lead generation so that everyone can experience the value of automation. This model works best for companies that… read more

Highlights of the Marketo Winter Q1 ’18 Release

April 11, 2018 | Update

  The Winter Q1 ’18 Release is now available for all Marketo users, and it feels like it’s Leadous’ birthday all over again! The latest Marketo release features are hardworking, straight to the point enhancements that help marketers like you better reach your audience, with the experience your audience expects, and at the end of… read more

Leadous Deep Dish: Account Based Marketing

March 12, 2018 | Event

  For Leadous’ first Deep Dish Mini Workshop, we wanted to tackle a subject we get a lot of questions about: Account Based Marketing in Marketo.   Marketo Account Based Marketing (ABM) helps marketing and sales work together to engage their target prospects from a high-level account-based mindset.  It’s a logical approach – there are different decision makers and influencers that… read more

New Year, New Metrics

January 09, 2018 | Tips

  The beginning of a new year can be a magical thing. It’s a time of new beginnings, a reset on personal and professional goals, and hopefully new marketing budgets! If you’re anything like us, you’ve been prepping for the new year for a while—reviewing your year-end results, building out your marketing plan, and outlining… read more

Should You Use Emojis in 📧 Subject Lines?

December 11, 2017 | Tips

Emoji use by brands in campaigns has risen a huge 609% year-over-year (from 2016 to 2017) in digital communications – Email Marketing Daily Emojis are, for better or worse, a huge trend for consumers. So it’s no surprise that more and more brands are choosing to incorporate emojis into their email subject lines. But do… read more

Your Marketer’s Guide to the GDPR: Who it Affects & How to Prepare

November 06, 2017 | Tips

  Data-driven marketing is no longer an option in today’s world, it’s a requirement. Modern marketers know that in order to successfully engage their customers, they need to understand them inside and out, and communicate with them according to their needs and expectations along the customer lifecycle. This approach generally means collecting a lot of… read more

5 Tips for Getting Your C-Suite on Board With Marketing Automation

October 08, 2017 | Tips

Originally Posted on CMOnation by Marketo.  Bringing marketing automation into any organization requires buy in from a variety of executives. For marketers to make a case for an automation platform at an executive level, it is important to outline a plan that considers the benefits and ROI that apply to the entire organization. Recently, Leadous hosted an… read more

Choosing the Right Marketing Automation Partner

September 25, 2017 | Update

Marketing automation, while important and impactful, is not an inexpensive undertaking. So of course you and your leadership team need to ensure every dollar of your marketing automation investment counts. A big part of ensuring your marketing automation investment is worth it, is choosing an implementation and support partner than can get you onboard quickly and… read more

Everything Marketing Automation: A Virtual Panel of Expert Perspectives

September 14, 2017 | Event

Repost from the Authentic Brand blog. What do you get when you pick the brains of five digital marketing experts, representing partnerships with some of the most popular martech platforms on the market? You get everything marketing automation: the good, the bad, the ugly, and a whole lot of wisdom gleaned from the trenches. Welcome to Authentic Brand’s… read more

To Outsource or not to Outsource…

September 01, 2017 | Tips

The age old question – to outsource or not to outsource – is a constant struggle, especially in marketing. The marketing world is changing as quickly as the technology is. True experts in marketing automation are in high demand and experience high turnover, which means it can be expensive and time consuming to hire. But… read more

3 Common Misunderstandings About Marketing Automation

August 16, 2017 | Tips

Marketing automation platforms understandably receive a lot of hype among marketers today as the “silver bullet” that can magically grow your revenue and increase the impact of marketing. While marketing automation platforms can yield awesome results, the reality is, there is no one silver bullet for marketing. There’s no easy button to push on a… read more

4 Ways Marketing Automation Has the Attention of Your Leadership Team

July 18, 2017 | Update

You know your organization needs marketing automation. You’ve got the strategy pulled together and the budget dollars estimated. Now how do you get your C-Suite on board with the investment? Thankfully, marketing automation isn’t unknown to most executives. At the Leadous event on July 25, Why Marketing Automation Has the Attention of Executives, you can… read more

Moving Past the Basics with Advanced Lead Scoring Techniques for Marketo

April 26, 2017 | Tips

  On our blog we’ve covered all things lead scoring with Marketo from what lead scoring is, to where to begin scoring leads at your company, to common mistakes made when scoring. Now it’s time to get into some of the more advanced techniques you can employ when lead scoring with Marketo. Moving beyond just… read more

5 Mistakes You Might Be Making With Your Lead Scoring (And How To Avoid Them)

March 15, 2017 | Tips

  In our last few blog posts, we’ve talked about what lead scoring is and how to get started with a lead scoring program. Lead scoring programs take quite a bit of initial effort to get up and running, and you want to translate that work into results! To support that effort, here are the… read more

Tips to Get Started With Your Lead Scoring Program

February 10, 2017 | Tips

  In our last blog post we reviewed what lead scoring is (and why it’s important). Now it’s time to get to the good stuff–how do you implement it at your company?   Because lead scoring requires the collaboration of sales and marketing to rank leads by sales-readiness and product fit, the most important place… read more
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ABOUT LEADOUS INC.

Leadous believes that marketing is a personal experience. Behind every email, logo and computer screen are people waiting to engage. We connect people to your brand by enhancing your marketing strategy with purposeful automation that drives mindful digital experiences. Building a sound foundation for your team to deliver business results and create happy clients.

Contact Us

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Edina MN 55435
844-LEADOUS
info@leadous.com
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Let us lead you. | www.leadous.com |

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