The Marketing Automation Progression Model: Phase 1 – Foundational

September 23, 2020 | Tips

In our last blog post, we level set the pre-adoption steps marketing teams take in the Experimental phase of the Marketing Automation Progression Model in order to prepare for the next level of marketing automation.  For this post, we’ll dive into Phase 1, the foundational stage of the model, which revolves around integrations.  From your… read more

The Marketing Automation Progression Model: Phase 0 – Experimental

September 21, 2020 | Tips

In our last blog post we covered the Marketing Automation Progression Model, detailing the phases advancing marketing teams go through when leveling up their marketing strategy.  For this post, we’ll dive into Phase 0, which often starts before any automation even comes into play: Experimental.  Often organizations come to us with a vision and a… read more

Adobe Named a Leader in the Gartner Magic Quadrant

September 01, 2020 | In The News

Adobe’s Marketo Engage was recognized (once again) as a Leader in the Gartner Magic Quadrant for CRM Lead Management. “Adobe’s Marketo Engage solution focuses on multichannel lead management and ABM, with a growing array of AI-enabled capabilities to support content selection and personalization recommendations.” (Gartner) Specifically, Gartner pinpointed three areas where Marketo Engage stands out… read more

5 Engaging Email Examples from Marketers Meeting the Moment

August 26, 2020 | Tips

As the world turns increasingly digital, we’ve seen marketers pivot their plans to meet the moment. In our last blog we covered in depth how marketers are pivoting from in person events to webinars, and why the need for virtual events will likely never go away from here.  We’re also seeing an increase in email… read more

Adobe Campaign Business Practitioner Certified: Katie Kartak 

August 21, 2020 | Update

Leadous is excited to announce that Katie Kartak, Campaign Strategist at Leadous is our newest certified Adobe Campaign Business Practitioner! After passing the certification exam showing comprehensive ability across campaign management, workflow management, data management, delivery management, reporting, and administration, Katie will now bring a full suite of proven Adobe campaign skills to the Leadous… read more

How to Build Your Virtual Event Audience

July 27, 2020 | Tips

With nearly 169,000 hours of webinar content viewed in April 2020 alone (just on the On24 platform), it’s clear that webinars are back and more engaging than ever before. And as we outlined in our latest post, webinars are here to stay.  If you broadcast a webinar and no one watches it, did it even… read more

Why Virtual Events are Here to Stay

July 20, 2020 | Tips

In our changing work from home landscape, the way we connect (and market) has altered drastically in just a few short months. One of the clearest places we’ve seen incredible change is the rise of virtual events. You probably can’t open your inbox on any given week without getting at least one webinar invite.  So,… read more

Email Deliverability: Best of the Best Practices

June 23, 2020 | Tips

Your audience list is carefully curated, your email flow steps are ready to fire and you’re just one click away from sending your next impactful email campaign… but wait, is there something preventing your hardwork from ever seeing the light of the inbox?   After putting the time and effort into building out your email campaigns,… read more

Virtual Panel: Leveraging Innovation to Foster Relationships

June 15, 2020 | Update

Uncertainty has become the new normal. But in the face of challenging times, leaders are innovating new ways to operate.  As marketers, we’ve seen innovation in the pivot from in person events to virtual experiences like virtual happy hours, trivia nights, and more. As business leaders, we’ve seen innovation in the ways we communicate across… read more

The Impact of COVID-19 on Email Marketing

June 08, 2020 | Tips

We’re well into months of remote work from the COVID-19 pandemic. Despite all the uncertainty of what will happen next, it’s clear the old way of doing business, and really business globally, will likely never be the same.  As we all shift to our “new normal” ways of work, one constant that our team has… read more

4 Considerations When Evaluating Your Marketing Automation Platform

February 13, 2020 | Tips

In 2019, an average of 51% of companies were using marketing automation, according to Emailmonday. Add that to the fact that more than half of B2B companies plan to adopt it in the near future and it’s clear that we’re entering a new stage of marketing automation dominance in the martech space.  However, with increased… read more

The Dish on Cross Leveraging Marketing & Customer Service

January 27, 2020 | Event

Marketing and sales often get the most attention when we talk about cross-department collaboration in marketing. Although we love our sales friends, and even specialize on making the marketing and sales teamwork tick here at Leadous, we know that marketing often collaborates with many areas of the business outside of sales.  From product, to customer… read more

Three Key Components to Accelerate Growth with Marketing Automation

January 20, 2020 | Tips

According to Forrester, marketing automation spend will reach $25B by 2023. With more than half of all businesses already using marketing automation, and the other half planning to, It’s clear that marketing automation is a mainstay for the modern marketer. Particularly growth-focused marketers.  In order to scale operations, at some point growth marketers’ need to… read more

Work Smarter, Not Harder, with Marketing Artificial Intelligence

January 13, 2020 | Tips

It’s no secret that today’s marketers are constantly being asked to do more with less. As consumers get more and more savvy, the demands on businesses to provide increasingly personalized, tailored experiences continues to grow.  But the hard truth is there’s only so many hours in a day. Marketers can’t be expected to create personalized… read more

Rounding out the year (and the decade!) at Leadous

December 31, 2019 | Update

With only a few more weeks left in 2019, we’re taking stock of our whirlwind of a year as a preferred Adobe and Marketo Partner.  In the last year we’ve grown bigger, and taken on more epic projects than we ever could’ve dreamed of just a few short years ago. We’re so grateful, especially during… read more

All I Want For Christmas…Is a Marketo Expert

December 23, 2019 | Update

During the holiday season your marketing team’s “wish list” probably includes a little time off, a little less noise from that “squeaky wheel” in sales, smooth sailing into 2020 budgeting, and… a Marketo expert? Seems odd but after years of working with marketing teams on their Marketo instances, this definitely makes the top of the… read more

What the CCPA Means for Marketing Automation in 2020 and Beyond

December 16, 2019 | Tips

  As the beginning of a new year looms closer, marketers are counting down the days until something bigger, and possibly scarier, than a new decade comes along – the California Consumer Privacy Act (CCPA).  With General Data Protection Regulation (GDPR) only recently in the rear view mirror, January 1st, 2020 will usher in the… read more

Your Marketo Engage Specialized Partner

October 11, 2019 | Update

Leadous is proud to be one of the first Adobe solution partners globally to achieve the Marketo Engage Specialization (read the full press release here).   Adobe specialized partners must demonstrate trusted expertise, tested skills and customer success to be considered. Specialized partners are certified by Adobe for their proven capabilities and successful implementations — the… read more

Our Hope for the Future of Marketo and Adobe

July 11, 2019 | Update

Halfway through the year and we can’t help but reminisce about our favorite new beginning in the last half year, the acquisition of Marketo by Adobe. This new partnership brings so many possibilities for the future, many of which we heard announced at the Marketing Summit in the spring, in conversations with Adobe, and directly… read more

SEO Best Practices for Optimizing Lead Generation

July 08, 2019 | Tips

SEO is consistently one of the top lead generating sources for B2B marketers. And it’s a no brainer why. Without showing up in the top three results on Google, it’s likely your website (and products or services) will never be found by your prospects.  But it’s not enough to know that SEO is important, write… read more

Modern Marketing for Modern Customers: How RTI Personalized Their Approach to Improve Business Results

June 21, 2019 | Update

Think about your target audience for your marketing efforts. Chances are, your thoughts go straight to your ideal, prospective customer. But is that really the only audience you market to? Chances are, probably not. Most B2B companies today aren’t just marketing to prospective customers. They’re marketing to resellers, partners, customers, the list goes on. That’s… read more

Building up our Local Marketo Learning Community

June 13, 2019 | Event

The landscape of marketing is constantly changing. Being able to keep up with the pace of martech is vital to not only your career success, but the success of your company as a whole! Not a week (or a day!) goes by where we’re not learning something new. Thankfully, you’re not alone on that journey.… read more

Behind the Scenes at the Best Place to Work

June 11, 2019 | In The News

Leadous is so excited to share that we were named one of the Best Places to Work by  Minneapolis/St. Paul Business Journal (MSPBJ) in the extra small category! This award is given to 20 companies in the Twin Cities based completely on anonymous employee feedback.   As we continue to grow exponentially, we know that… read more

Community Giving with a Twist of Orange

June 07, 2019 | Event

At Leadous we love marketing. We love Marketo. And we love our local Twin Cities community. That’s why we’re so excited to announce our new initiative, Leadous Loves, where we’ll be giving back to our local community, with a twist of Leadous orange. Leadous Loves Kicking off in June, our team members are regularly going… read more

Email Best Practices To Improve Deliverability

June 05, 2019 | Tips

You’ve got your audience list built, your email flow steps are setup for success and you’re itching to press send and see the opens and clicks come flooding in from what’s sure to be another amazing email program. But the success of your email campaign all hinges on one thing — your email actually making… read more

Is Lead Generation as a Service Right for Your Organization?

May 29, 2019 | Tips

Are you considering outsourcing a portion of your marketing automation operations? You’re not alone. According to a study conducted by Marketo & Ascend2, 75% of successful marketing automation software users outsource a portion of their marketing automation strategy. And it’s no surprise why. In today’s market, it’s difficult to find and retain top marketing talent.… read more

Transforming Consumer Engagement using Marketo (and Leadous!)

May 15, 2019 | Tips

Today’s consumer is marketing savvy with high expectations for the brands they choose to engage with. Your business has a limited amount of time to make a good impression, and much of that impression relies solely on marketing. Most of the research houses estimate that between 60% and 90% of the buyer’s journey is now… read more

Your Next Easy Win with Marketo? Just Add Social.

April 26, 2019 | Tips

Unfortunately, there’s no easy button to press that will instantly bring your organization more leads. However, there is a lead generation strategy with the kind of “just-add-water” simplicity that will make your marketing more effective… Just add social! Social media is an easy win for any business today, especially those using Marketo. Whether you’re a… read more

3 Takeaways from Adobe Summit for #MarketingNation

April 16, 2019 | Event

It feels like just yesterday we were at Adobe Summit, traveling back in time to the 90’s ad agency and getting the scoop on the latest and greatest updates coming to Marketo and Adobe. In case you missed it, we’ve compiled a quick rundown of our three most important takeaways from the Marketing Nation Summit!… read more

Email Testing 101: Making Insightful Decisions Based on Email Marketing Data

January 07, 2019 | Tips

Marketing is constantly evolving as customer trends evolve. With constant change, comes an obsessive need to evaluate and test your marketing tactics to make sure that what you’re putting your time and resources into is worth it! That’s where A/B and multivariate testing comes in. One of the great things about marketing automation is the… read more

Updates to Marketo Activities Data Retention Policy: What you need to know

August 14, 2018 | Tips

You’ve (hopefully) seen the emails. Tomorrow, August 15, 2018, Marketo’s updated data retention policy goes into effect. But what does this mean for you and your Marketo data? The new data retention policy has two parts, high volume activities will now only be retained for 90 days and then deleted. Other lead activities will be… read more

The Future of the Email Opt In: The Marketo Preference Center

August 03, 2018 | Tips

  With GDPR fully enforceable, there’s one topic on the top of every email marketer’s minds: the opt in. A good, and legally compliant, email marketing strategy revolves around the opt in. No one likes, with good reason, to get bombarded with emails from someone they don’t know. The email opt in is more than… read more

Marketing Automation as a Service, Powered by Marketo

May 01, 2018 | Update

Marketing automation has changed the way marketers look at the world.  Leadous has Partnered with Marketo to bring best in class automation into the hands of those that are resource and fund constrained to leverage automation for lead generation so that everyone can experience the value of automation. This model works best for companies that… read more

Highlights of the Marketo Winter Q1 ’18 Release

April 11, 2018 | Update

  The Winter Q1 ’18 Release is now available for all Marketo users, and it feels like it’s Leadous’ birthday all over again! The latest Marketo release features are hardworking, straight to the point enhancements that help marketers like you better reach your audience, with the experience your audience expects, and at the end of… read more

Leadous Deep Dish: Account Based Marketing

March 12, 2018 | Event

  For Leadous’ first Deep Dish Mini Workshop, we wanted to tackle a subject we get a lot of questions about: Account Based Marketing in Marketo.   Marketo Account Based Marketing (ABM) helps marketing and sales work together to engage their target prospects from a high-level account-based mindset.  It’s a logical approach – there are different decision makers and influencers that… read more

New Year, New Metrics

January 09, 2018 | Tips

  The beginning of a new year can be a magical thing. It’s a time of new beginnings, a reset on personal and professional goals, and hopefully new marketing budgets! If you’re anything like us, you’ve been prepping for the new year for a while—reviewing your year-end results, building out your marketing plan, and outlining… read more

Should You Use Emojis in 📧 Subject Lines?

December 11, 2017 | Tips

Emoji use by brands in campaigns has risen a huge 609% year-over-year (from 2016 to 2017) in digital communications – Email Marketing Daily Emojis are, for better or worse, a huge trend for consumers. So it’s no surprise that more and more brands are choosing to incorporate emojis into their email subject lines. But do… read more

Your Marketer’s Guide to the GDPR: Who it Affects & How to Prepare

November 06, 2017 | Tips

  Data-driven marketing is no longer an option in today’s world, it’s a requirement. Modern marketers know that in order to successfully engage their customers, they need to understand them inside and out, and communicate with them according to their needs and expectations along the customer lifecycle. This approach generally means collecting a lot of… read more

5 Tips for Getting Your C-Suite on Board With Marketing Automation

October 08, 2017 | Tips

Originally Posted on CMOnation by Marketo.  Bringing marketing automation into any organization requires buy in from a variety of executives. For marketers to make a case for an automation platform at an executive level, it is important to outline a plan that considers the benefits and ROI that apply to the entire organization. Recently, Leadous hosted an… read more

Choosing the Right Marketing Automation Partner

September 25, 2017 | Update

Marketing automation, while important and impactful, is not an inexpensive undertaking. So of course you and your leadership team need to ensure every dollar of your marketing automation investment counts. A big part of ensuring your marketing automation investment is worth it, is choosing an implementation and support partner than can get you onboard quickly and… read more

Everything Marketing Automation: A Virtual Panel of Expert Perspectives

September 14, 2017 | Event

Repost from the Authentic Brand blog. What do you get when you pick the brains of five digital marketing experts, representing partnerships with some of the most popular martech platforms on the market? You get everything marketing automation: the good, the bad, the ugly, and a whole lot of wisdom gleaned from the trenches. Welcome to Authentic Brand’s… read more

To Outsource or not to Outsource…

September 01, 2017 | Tips

The age old question – to outsource or not to outsource – is a constant struggle, especially in marketing. The marketing world is changing as quickly as the technology is. True experts in marketing automation are in high demand and experience high turnover, which means it can be expensive and time consuming to hire. But… read more

3 Common Misunderstandings About Marketing Automation

August 16, 2017 | Tips

Marketing automation platforms understandably receive a lot of hype among marketers today as the “silver bullet” that can magically grow your revenue and increase the impact of marketing. While marketing automation platforms can yield awesome results, the reality is, there is no one silver bullet for marketing. There’s no easy button to push on a… read more

4 Ways Marketing Automation Has the Attention of Your Leadership Team

July 18, 2017 | Update

You know your organization needs marketing automation. You’ve got the strategy pulled together and the budget dollars estimated. Now how do you get your C-Suite on board with the investment? Thankfully, marketing automation isn’t unknown to most executives. At the Leadous event on July 25, Why Marketing Automation Has the Attention of Executives, you can… read more

Tips to Get Started With Your Lead Scoring Program

February 10, 2017 | Tips

  In our last blog post we reviewed what lead scoring is (and why it’s important). Now it’s time to get to the good stuff–how do you implement it at your company?   Because lead scoring requires the collaboration of sales and marketing to rank leads by sales-readiness and product fit, the most important place… read more

Lead Scoring: What Is It and Why Should You Do It?

February 01, 2017 | Tips

  Propensity to buy and product fit–when it comes time for marketing to hand off a lead to sales, these are two important measures that your sales team will want to know to prioritize their time and set them up for success.   Propensity to Buy: Where are the prospects in the buying cycle? (Are… read more

Do You Know Where Your Leads Are Coming From?

January 17, 2017 | Tips

  If your marketing campaigns are bringing in leads, but you don’t know which campaign or channel the leads came from, is your campaign a success?   The most successful marketing and sales campaigns are the ones you can track. The more you track, the more you can repeat (or retool when you want to… read more

Couple of the Year: Marketo + Salesforce

January 03, 2017 | Update

  Marketo and Salesforce go together like peanut butter and jelly, ice cream and waffle cones, pizza and black olives (am I making anyone else hungry or is it just me?).   You get the idea, Marketo and Salesforce CRM have a pretty seamless integration. And Marketo has gone all in (reupping their partner agreement… read more

Marketing the Marketo Way

August 10, 2016 | Tips

  If you’re a marketing automation company that is essentially marketing to marketers, you probably have a pretty solid marketing strategy.   It should come as no surprise that Marketo, one of the top marketing automation platforms available, has mastered how to market itself. And we’re not just saying that because we’re Marketo partners. Marketo has… read more

To Delete Bad Data or Not to Delete Bad Data – That Is the Question

June 14, 2016 | Tips

  Sales and marketing departments lose approximately 550 hours and as much as $32,000 per sales rep from using bad data EVERY YEAR (DiscoverOrg).   It’s pretty clear a clean database is important to the success of your marketing and sales efforts. No sales or marketing rep wants to waste a campaign on contacts that… read more

Checklist: 6 Items Every International Email Needs for Compliance

May 19, 2016 | Update

Whether you’ve had an international marketing strategy for years, or you’re just getting started expanding your marketing footprint, it’s important to know the different email communication compliancy laws worldwide or you could be facing some pretty hefty fines.   For the most part, many of the same regulations for U.S. email marketing (known as the… read more

CRMs and Marketing Automation – Complements Not Competition

February 03, 2016 | Tips

  If you are new to the CRM + marketing automation game, you and others in your sales and marketing department may find yourselves asking, “We already use a CRM- why do we need to use another tool?” While marketing automation works closely with your existing CRM, it is important to note they are not… read more

3 Automated Campaigns You Should Be Using

November 05, 2015 | Tips

  Chances are if you have (or are considering having) a marketing automation platform, the idea of “automation” is a pretty important one for you. One of the crucial differentiators between a marketing automation platform and any other email sender is the ability to automate sophisticated, targeted campaigns across the lifecycle of your customer’s journey,… read more

How to Know When You’re Ready for Marketing Automation

July 09, 2015 | Tips

  You know something needs to change in your organization and the way you drive leads. You have a complex process that needs a simpler solution. Your marketing team is maxed out. Your sales team is hungry for leads.  You’ve been researching, looking at marketing automation platforms to help take off some of the burden… read more

Here are 6 Things Marketing Automation Definitely is NOT

June 18, 2015 | Tips

  If you’re just starting to look at marketing automation platforms, the natural question is, how is this different from what we’re already doing?   Marketing automation platforms have a lot of myths floating around what they can and can’t do. If you’re looking for some clarification about what is and isn’t true, read on!… read more

Spring (and Summer) Cleaning your Database

June 12, 2015 | Tips

  It’s finally starting to warm up. The dusty shades and stuffed closets are calling your name, begging for a little time and attention. But what about your company’s database? It sounds silly, but your marketing and sales database needs a little spring cleaning every so often too. No database is ever 100% clean, but… read more

4 Things We Learned at Confab Central 2015

June 02, 2015 | Event

  Once a year, marketers across the U.S. converge on Minneapolis for Confab Central to get the latest content marketing news, trends, ideas, networking, and some pretty delicious cake.   At Leadous, content marketing plays a big role in the companies we work for. With any well-executed marketing automation strategy, content is going to be… read more

But Wait, There’s More!

May 21, 2015 | Tips

  We couldn’t stop with just seven ways to optimize your existing marketing automation platform (MAP). It takes more than just seven tips to get a MAP churning out qualified leads as quickly as you need. So here are six more ways to optimize your platform to fit your company’s goals.   1. Add more lead nurturing campaigns. If… read more

7 Ways to Optimize Your Existing Marketing Automation Platform 

May 19, 2015 | Tips

  A marketing automation platform (MAP) can be the fast track to converting names to qualified leads for many companies. But it takes more than turning the system on to get the results you want as quickly as you need. You need to be able to optimize the platform to fit your company’s goals.   Here… read more

How to Prove the ROI of Your Marketing Efforts

May 12, 2015 | Tips

  At the end of the day, your marketing team is trying to achieve one thing: generate leads to drive revenue. That’s why measuring the ROI of your initiatives is vital to your team’s success. If you can’t prove that your marketing programs are bringing in leads that convert to revenue for the company, you… read more

Marketing Automation is Great…Until It’s Not

May 05, 2015 | Tips

  Something we often hear from clients struggling with a newly minted automation tool is this: “I made the switch and it seems like I just have a more expensive email marketing tool.”   We get it. The excitement of implementing a new software tool is gone, the training is over, and now it’s just… read more

Trading up: Moving from Email Marketing to Marketing Automation

April 29, 2015 | Tips

  Are you thinking of moving your organization from an email service provider to a marketing automation platform (MAP)? While the process doesn’t have to be a heavy lift for your marketing team, the upgrade from email marketing to marketing automation can have a huge effect on your company’s revenue goals.   It’s important to… read more

5 Steps to Getting Started With Marketing Automation

April 27, 2015 | Tips

Companies using marketing automation generate two times the number of leads than those who don’t (Autopilotus). It’s clear that a digital strategy centered on marketing automation can be extremely powerful for revenue-driven companies.   If you don’t already have a marketing automation platform, where do you begin? Here we’ve compiled the steps to take your… read more

Marketing Automation Platforms 101

April 20, 2015 | Tips

  Gone are the days where sales is short on quality leads, where marketing has to manually set up a batch and blast email campaign to every email address it can find and hope someone takes the bait, or where executives have to wonder how they’ll make their quarterly revenue goals.   Good riddance to… read more
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Accredited Partner

Leadous has partnered with Adobe through their Accredited Amplify Program to bring best in class automation to those that are evaluating marketing automation platforms through the introduction of MAAAS (Marketing Automation As A Service).

Learn more