September 13, 2022 | Obsessed With Marketing Automation
In many ways, robots are one of the foundations of modern luxury and comfort. From heavy industrial manufacturing to something as commonplace as vacuuming our homes, robots have been incorporated into nearly every facet of our lives. Despite their general utility, robots do pose a particular problem for email marketers. Bot traffic clogs up our…
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August 18, 2022 | Obsessed With Marketing Automation
How To Scout Players For The Pros? Score. Select. Offer. WIN. If a professional sports team wants to become a dynasty, that organization will absolutely need to have a top notch scouting network. Sure, a team may be at the top of their game now, but time changes everything. Top players will leave or retire.…
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August 10, 2022 | Obsessed With Marketing Automation
You’re Playing the Game, It’s Halftime What do your analysts tell you to reset your strategy to get you to the W? Hopefully your team is giving you feedback and providing insights by data – numbers, percentages, and ranges. Just like the end of a game, the end of the year is approaching, probably faster…
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August 07, 2022 | Obsessed With Marketing Automation
Your car is an integral part of your day to day life. You use it, you maintain it, and you have to fuel it. You are intimately familiar with it. Unless you are blessed with a limitless budget, when you are ready to look into buying a new car you have to balance what you…
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July 27, 2022 | Obsessed With Marketing Automation
Even under ideal circumstances, navigating unfamiliar terrain is a challenge. Depending on just how far out of your element you are, you can end up in a situation where even basic observations can become guesses. Is that a harmless patch of vines or is it a bunch of poison ivy? If you are wrong, you…
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July 15, 2022 | Tips
Sure, sometimes you manage the launch of an exciting new integration. Or maybe you have planned and executed a top notch webinar debuting a new product or service and are just waiting to see all the new demo requests roll in. During those times, the world of marketing automation feels like a thrill ride. However,…
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July 06, 2022 | Obsessed With Marketing Automation
The approach to staffing marketing resources has always toggled back and forth between hire or contract. Budgets and resource requirements have steadily drove the decisions of which, in 2022 that is no longer the case. With the use of marketing technology exploding and the connection between creative and technically savvy intertwines it is often hard…
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June 21, 2022 | Obsessed With Marketing Automation
Making major operational decisions about your company’s marketing stack is not an easy undertaking. The logistical effort of having to transition to new marketing automation software can seem like reason enough to just stick with the status quo. However, with the proper partner, you can actually make the transition a benefit in and of itself.…
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June 09, 2022 | Obsessed With Marketing Automation
Even if you aren’t one yourself, everyone is familiar with the work of the farmer. You plant your seeds. You tend your crop. You reap your harvest. It takes a lot of effort, patience, and attention to details. However, the work is critical to the foundation of everything else. Without a steady supply of food,…
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June 08, 2022 | Update
One of the things we know for sure is that the more you know about the job you have the more effective you become. For most Marketo users that has meant working with a partner to implement Marketo Engage, whether it be Adobe or otherwise, attend Foundations Training by sending a fake invite to a…
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May 23, 2022 | Tips
Webinars have long been a very productive marketing tool. Their use in overall marketing plans has only grown over time as video conferencing technology continues to advance. The circumstances created by the Covid-19 pandemic only increased their prevalence and effectiveness. The companies powering the various webinar products allow you to sort through attendance and invite…
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May 17, 2022 | Obsessed With Marketing Automation
No matter how talented the driver, any motor sports team knows you need to keep the vehicle in top shape if you want to win. That means constantly being on the lookout for signs of anything not working at top efficiency. Even the most seasoned driver would not be able to cross the finish line…
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May 11, 2022 | Update
Science fiction has long promised us a future where we are assisted in our day-to-day lives by robotic assistants. While we haven’t progressed to our own personal robo-butlers quite yet, we have started to see technologies like chatbots begin to rise to prominence. Adobe has now released a Marketo Engage-integrated Dynamic Chat solution that your…
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May 02, 2022 | Obsessed With Marketing Automation
Bullseye! Is there any better exclamation after completing a difficult task? We all know it means someone just hit exactly what they were aiming for. What if you could take some of the difficulty out of hitting your targets? What if you could help guide your shot right to the target? You could be experiencing…
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April 25, 2022 | Obsessed With Marketing Automation
Unicorns are considered mythical creatures, the flying horse with the horn, a rainbow mane, this rare creature is so unique one has never been captured and has only been seen in fairytales and as a design on men’s dress socks. Could you imagine having a unicorn, this thing so unique and special there is just…
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April 20, 2022 | Obsessed With Marketing Automation
When it comes to marketing metrics, you are either eating at the table or being eaten. Without Adobe Marketo Measure (formerly Bizible), everyone sitting at the table will simply say, “You can’t sit with us.” Marketo Measure gives marketing automation the ability to track the customer journey from first touch to closed/won, while providing visibility…
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April 12, 2022 | Tips
Originally published on Chili Piper Let’s face it: if you’re not converting in-person or online visitors into customers, you won’t be in business for long. Sales drive revenue, which powers everything you do. Lead conversion is the ultimate goal of your marketing. To be successful, your lead generation campaigns and marketing efforts must convert leads into business…
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April 11, 2022 | Obsessed With Marketing Automation
Credit scoring has become foundational to the current financial system. It was conceived and has evolved to track and rate the history of a person’s financial choices. Through years of refinement in terms of both tracking and scoring individual actions, credit scoring became critical to anyone in the business of lending money. The Marketo Engage…
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April 08, 2022 | Obsessed With Marketing Automation
Let’s talk about hygiene. We all know there are some things we do have to do in the background to keep up with our own. When you neglect your hygiene, it might not always be immediately apparent, but inevitably, something unpleasant will make itself known. This is true for your personal habits, and it’s true…
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March 20, 2022 | Obsessed With Marketing Automation
Seeing a butterfly is truly one of life’s greatest little joys. People are always happy to see the beautiful creatures flying around. However, before that butterfly was the bright specimen fluttering about, it began its life as a caterpillar. It had to beat the odds and survive its environment while consuming enough to nourish…
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March 09, 2022 | Tips
Everyone knows you need a trusted mechanic. We all trust this person to diagnose and maintain the vehicle we use to navigate our lives. We can often take for granted how complex the machine we depend on daily actually is. Everybody can relate to the frustration and helpless feeling when your car breaks down unexpectedly…
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March 03, 2022 | Obsessed With Marketing Automation
It’s surprising to talk with so many marketers that say they get a goal pushed down from above. No rhyme or reasoning, just a revenue number – oh, and no increase in budget. Then marketing has to figure out how. It can be done but in order to see it work, and understand conversion at…
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March 01, 2022 | Update
Consumer Privacy and Marketo Change has already come to the online marketing space. International law such as the GDPR and Canada’s CASL already affects the way online marketers are forced to operate. While the United States has yet to enact any similar legislation, the passage of California’s CCPA shows that individual states may be willing…
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February 18, 2022 | Obsessed With Marketing Automation
Movin’ on up. Marketers put so much effort into email marketing platforms over time that it seems like a daunting task to make the move to a more robust platform, and move everything. The question becomes is the trade-off worth it. To answer this question, a clear understanding of why the move is being considered,…
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February 02, 2022 | Event
The 2021 Adobe Summit was a record-setting event, virtually connecting with 50,000-plus companies and driving more than 20 million video views to date — and the excitement and innovation were just beginning. Shantanu Narayen, Chairman, President, CEO at Adobe, kicked off the keynote reflecting on the past year, “We’ve gone from a world with digital…
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November 30, 2021 | Obsessed With Marketing Automation
With the new year right around the corner the whole office is going to be filled with folks making resolutions to ‘Sharpen the Saw’ as Steven Covey would say. Whether you call it sharpening the saw or just practicing self-care, people commonly vow to drink more water, eat better food and get more sleep. One…
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November 01, 2021 | Obsessed With Marketing Automation
Batman & Robin, Han Solo & Chewbacca, Will Smith & Carlton Banks, Marketing Automation (MA) & Account Based Marketing (ABM) — they’re all iconic duos but only one can leverage the power of your data to grow revenue across your key accounts. Combine the technology of a MA platform like Marketo Engage and the focused…
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October 21, 2021 | Obsessed With Marketing Automation
The end of the year is an ideal time to revisit your lead lifecycle definitions or build a company-specific model that brings together management, marketing and sales with the hopes of more revenue for everyone in the new year. The lead lifecycle model is a valuable tool which is enhanced using a Marketing Automation platform…
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October 13, 2021 | Obsessed With Marketing Automation
A quick search for ‘Lead Scoring’ tells you all about the methodology of assigning leads points for their demographic and behavior data to better qualify people for sales teams. Adobe has ‘The Definitive Guide to Lead Scoring’ and countless other docs to tell you what and how. They all agree and so do we, that…
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September 22, 2021 | Tips
Have a finance department that is focused on cutting costs and being more efficient? We do too. (Hi Mike!) Finance leaders like ours are usually looking to streamline their processes and engagements. As business becomes increasingly more sophisticated, automation allows the Finance team to leverage the company’s existing investment in a Marketing Automation platform: Accounts…
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September 22, 2021 | Tips
The Role of Marketing Automation for Customer Service Teams As you know Marketing Automation plays a crucial role in the sales and marketing world, and automation in the customer service space can be a way to drive new value from your investment in a marketing automation platform like Marketo Engage. Since this business function is…
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September 22, 2021 | Tips
HR teams are routinely challenged to find the best candidates and top talent that elevate your enterprise BUT successful HR teams excel by personally connecting with the most qualified candidates while automating tedious, time-consuming tasks. Leveraging your Marketing Automation platform in the recruiting process also ensures every candidate and employee has an equally amazing but…
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September 15, 2021 | Tips
The way to take your business to the next level is making successful automation principles work across your enterprise. In other words, Marketing Automation isn’t just for your marketing team anymore! From Finance and HR to Recruiting and Customer Service, automation drives efficiency and reduces costs – no matter how big or small a project.…
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May 25, 2021 | Tips
Marketing attribution. It’s the holy grail for all marketing teams. How can we tell exactly where a deal came from, so that we can double down our investment and essentially rinse and repeat that success? It sounds easy. If a lead fills out a demo request form, we attribute success to the website. If they…
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May 21, 2021 | Event
Author: Melissa Day, Global Digital Marketing Leader at Chemours How do you determine your martech maturity? My thirteen and fifteen year old stepsons recently had an argument on a car ride home about who was more mature and asked me to intervene. I knew they wanted a clear-cut answer and were not asking for a…
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May 17, 2021 | Event
Growth and scalability. The two concepts go hand in hand for marketers looking to up their growth game, without the ability to invest increasing dollars and headcount to gain every percentage point of growth. But how do you factor scalability into your marketing growth strategy? That’s where many marketing teams turn to automation. Instead of…
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April 15, 2021 | Tips
Driving results from your marketing automation strategy is always going to circle back to one key area: data. That’s right. Data is the key to your success as a marketer. From preparing data for customer onboarding and implementation, to launching new demand gen programs, or simply keeping data storage costs down, clean data is central…
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March 01, 2021 | Tips
It’s the question on your sales team’s minds when they see that new lead notification from marketing. With the myriad of tasks sales is juggling, it’s understandable they need a system to be able to prioritize which leads are “drop everything now and call” and which leads can be put into an automated follow up…
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January 27, 2021 | Update
Check out the updates coming to Marketo Engage this month as well as details regarding a bounce error from Gmail. Marketo Engage January ‘21 Release Marketo Engage will release the following updates starting on January 15, 2021 What’s New? Additional features supporting workspaces and partitions, which includes the ability to share folders between workspaces. The…
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December 10, 2020 | Tips
In a recent discovery session with a new client about revamping their marketing automation strategy, they said an often repeated phrase that nevertheless rings true, “I don’t know what I don’t know.” In some ways, this phrase is true for all of us! But especially for marketing teams constantly being pushed to do more with…
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December 08, 2020 | Update
Marketo Engage is making changes that may impact your URLs and forms. Customer Specific URL Changes Starting January 21, 2021 Marketo Engage will be making changes to the structure of URLs for landing pages, forms, and images/files for subscribers without a configured landing page domain. These changes will not impact users who currently have a…
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December 03, 2020 | Tips
As our world grows increasingly virtual, now more than ever healthcare organizations are turning to new tools and technologies to better the patient experience. People have quickly adopted new ways of communicating and reimagined standard procedures like a doctor’s check up or a new consultation. So how else can we use digital technology to improve…
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November 18, 2020 | Update
Leadous is so honored to receive the Adobe Accredited Partner Solution badge for our Marketing Automation as a Service offering (MA-aaS) to support our best-in-class customers as they level up their marketing automation results. What is MA-aaS? Marketing automation as a service essentially gives customers “rented” access to Marketo Engage’s full platform capabilities, while keeping…
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November 16, 2020 | White Paper
Leadous has partnered with Adobe to bring best in class automation into the hands of those that are evaluating marketing automation platforms through the introduction of MAaaS – giving everyone the opportunity to leverage automation and experience the value. We’ve all heard the term “do more with less” – and it’s often one of the…
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November 04, 2020 | Update
There are some upcoming changes that will impact your Marketo instance and marketing automation activities in general in the coming months. They include: Updated Marketo UI If you didn’t know already, Marketo is getting a facelift! What’s changing? More intuitive navigation header with easy access to different product areas & global search. Cleaner tree with…
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October 20, 2020 | Update
If you’re an avid Marketo Engage fan (which we all are here at Leadous of course) you may have heard or even seen that Marketo Engage is getting an updated look and feel in 2020. Here’s everything you need to know about the next generation Marketo Engage experience, and how it will help your marketing…
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October 06, 2020 | Tips
Your audience list is carefully curated, your email flow steps are ready to fire and you’re just one click away from sending your next impactful email campaign… but wait, is there something preventing your hard work from ever seeing the light of the inbox? After putting the time and effort into building out your email…
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October 05, 2020 | Tips
In our last blog post, we walked through the steps in the Advanced phase of the Marketing Automation Progression Model that marketing teams take when bringing predictive engagement into the marketing funnel. For this post, we’ll dive into the fourth and final phase of the model, the Global phase, which provides the necessary strategic planning…
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September 30, 2020 | Tips
In our last blog post, we walked through the steps in the Expanded phase of the Marketing Automation Progression Model that marketing teams take when planning, building, executing and managing complex campaigns. For this post, we’ll dive into Phase 3, the advanced phase of the model, where predictive engagement takes center stage. In truth, not…
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September 28, 2020 | Tips
In our last blog post, we walked through the foundational building marketing teams need to execute in the Foundational phase of the Marketing Automation Progression Model in order to set the stage for advanced marketing automation programs. For this post, we’ll dive into Phase 2, the expanded phase of the model, which starts to take…
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September 23, 2020 | Tips
In our last blog post, we level set the pre-adoption steps marketing teams take in the Experimental phase of the Marketing Automation Progression Model in order to prepare for the next level of marketing automation. For this post, we’ll dive into Phase 1, the foundational phase of the model, which revolves around integrations. From your…
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September 21, 2020 | Tips
In our last blog post we covered the Marketing Automation Progression Model, detailing the phases advancing marketing teams go through when leveling up their marketing strategy. For this post, we’ll dive into Phase 0, which often starts before any automation even comes into play: Experimental. Often organizations come to us with a vision and a…
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September 16, 2020 | Tips
Every business needs to start their digital marketing journey somewhere. Maybe you’re just dipping your toe into marketing automation by procuring a tool like Marketo. Or maybe you’re on the opposite end, with too many tools, and too much complexity across marketing systems. No matter where you are on your journey, Leadous has put together…
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September 01, 2020 | In The News
Adobe’s Marketo Engage was recognized (once again) as a Leader in the Gartner Magic Quadrant for CRM Lead Management. “Adobe’s Marketo Engage solution focuses on multichannel lead management and ABM, with a growing array of AI-enabled capabilities to support content selection and personalization recommendations.” (Gartner) Specifically, Gartner pinpointed three areas where Marketo Engage stands out…
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August 26, 2020 | Tips
As the world turns increasingly digital, we’ve seen marketers pivot their plans to meet the moment. In our last blog we covered in depth how marketers are pivoting from in person events to webinars, and why the need for virtual events will likely never go away from here. We’re also seeing an increase in email…
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August 21, 2020 | Update
Leadous is excited to announce that Katie Kartak, Campaign Strategist at Leadous is our newest certified Adobe Campaign Business Practitioner! After passing the certification exam showing comprehensive ability across campaign management, workflow management, data management, delivery management, reporting, and administration, Katie will now bring a full suite of proven Adobe campaign skills to the Leadous…
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August 12, 2020 | Tips
In our latest Leadous digital transformation podcast, Tracey Ellis, CEO at Leadous, and Holly Hartling, Consultant at Demand Chain, joined us to talk what’s new and what’s next with Account Based Marketing (ABM). Below is a quick highlight reel from the podcast, for the full episode you can listen on YouTube here. Advice for teams…
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July 27, 2020 | Tips
With nearly 169,000 hours of webinar content viewed in April 2020 alone (just on the On24 platform), it’s clear that webinars are back and more engaging than ever before. And as we outlined in our latest post, webinars are here to stay. If you broadcast a webinar and no one watches it, did it even…
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July 20, 2020 | Tips
In our changing work from home landscape, the way we connect (and market) has altered drastically in just a few short months. One of the clearest places we’ve seen incredible change is the rise of virtual events. You probably can’t open your inbox on any given week without getting at least one webinar invite. So,…
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June 15, 2020 | Update
Uncertainty has become the new normal. But in the face of challenging times, leaders are innovating new ways to operate. As marketers, we’ve seen innovation in the pivot from in person events to virtual experiences like virtual happy hours, trivia nights, and more. As business leaders, we’ve seen innovation in the ways we communicate across…
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June 08, 2020 | Tips
We’re well into months of remote work from the COVID-19 pandemic. Despite all the uncertainty of what will happen next, it’s clear the old way of doing business, and really business globally, will likely never be the same. As we all shift to our “new normal” ways of work, one constant that our team has…
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February 13, 2020 | Tips
In 2019, an average of 51% of companies were using marketing automation, according to Emailmonday. Add that to the fact that more than half of B2B companies plan to adopt it in the near future and it’s clear that we’re entering a new stage of marketing automation dominance in the martech space. However, with increased…
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January 27, 2020 | Event
Marketing and sales often get the most attention when we talk about cross-department collaboration in marketing. Although we love our sales friends, and even specialize on making the marketing and sales teamwork tick here at Leadous, we know that marketing often collaborates with many areas of the business outside of sales. From product, to customer…
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January 20, 2020 | Tips
According to Forrester, marketing automation spend will reach $25B by 2023. With more than half of all businesses already using marketing automation, and the other half planning to, It’s clear that marketing automation is a mainstay for the modern marketer. Particularly growth-focused marketers. In order to scale operations, at some point growth marketers’ need to…
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January 13, 2020 | Tips
It’s no secret that today’s marketers are constantly being asked to do more with less. As consumers get more and more savvy, the demands on businesses to provide increasingly personalized, tailored experiences continues to grow. But the hard truth is there’s only so many hours in a day. Marketers can’t be expected to create personalized…
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December 31, 2019 | Update
With only a few more weeks left in 2019, we’re taking stock of our whirlwind of a year as a preferred Adobe and Marketo Partner. In the last year we’ve grown bigger, and taken on more epic projects than we ever could’ve dreamed of just a few short years ago. We’re so grateful, especially during…
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December 23, 2019 | Update
During the holiday season your marketing team’s “wish list” probably includes a little time off, a little less noise from that “squeaky wheel” in sales, smooth sailing into 2020 budgeting, and… a Marketo expert? Seems odd but after years of working with marketing teams on their Marketo instances, this definitely makes the top of the…
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December 16, 2019 | Tips
As the beginning of a new year looms closer, marketers are counting down the days until something bigger, and possibly scarier, than a new decade comes along – the California Consumer Privacy Act (CCPA). With General Data Protection Regulation (GDPR) only recently in the rear view mirror, January 1st, 2020 will usher in the…
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October 11, 2019 | Update
Leadous is proud to be one of the first Adobe solution partners globally to achieve the Marketo Engage Specialization (read the full press release here). Adobe specialized partners must demonstrate trusted expertise, tested skills and customer success to be considered. Specialized partners are certified by Adobe for their proven capabilities and successful implementations — the…
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July 11, 2019 | Update
Halfway through the year and we can’t help but reminisce about our favorite new beginning in the last half year, the acquisition of Marketo by Adobe. This new partnership brings so many possibilities for the future, many of which we heard announced at the Marketing Summit in the spring, in conversations with Adobe, and directly…
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July 08, 2019 | Tips
SEO is consistently one of the top lead generating sources for B2B marketers. And it’s a no brainer why. Without showing up in the top three results on Google, it’s likely your website (and products or services) will never be found by your prospects. But it’s not enough to know that SEO is important, write…
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June 21, 2019 | Update
Think about your target audience for your marketing efforts. Chances are, your thoughts go straight to your ideal, prospective customer. But is that really the only audience you market to? Chances are, probably not. Most B2B companies today aren’t just marketing to prospective customers. They’re marketing to resellers, partners, customers, the list goes on. That’s…
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June 13, 2019 | Event
The landscape of marketing is constantly changing. Being able to keep up with the pace of martech is vital to not only your career success, but the success of your company as a whole! Not a week (or a day!) goes by where we’re not learning something new. Thankfully, you’re not alone on that journey.…
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June 11, 2019 | In The News
Leadous is so excited to share that we were named one of the Best Places to Work by Minneapolis/St. Paul Business Journal (MSPBJ) in the extra small category! This award is given to 20 companies in the Twin Cities based completely on anonymous employee feedback. As we continue to grow exponentially, we know that…
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June 07, 2019 | Event
At Leadous we love marketing. We love Marketo. And we love our local Twin Cities community. That’s why we’re so excited to announce our new initiative, Leadous Loves, where we’ll be giving back to our local community, with a twist of Leadous orange. Leadous Loves Kicking off in June, our team members are regularly going…
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June 05, 2019 | Tips
You’ve got your audience list built, your email flow steps are setup for success and you’re itching to press send and see the opens and clicks come flooding in from what’s sure to be another amazing email program. But the success of your email campaign all hinges on one thing — your email actually making…
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May 29, 2019 | Tips
Are you considering outsourcing a portion of your marketing automation operations? You’re not alone. According to a study conducted by Marketo & Ascend2, 75% of successful marketing automation software users outsource a portion of their marketing automation strategy. And it’s no surprise why. In today’s market, it’s difficult to find and retain top marketing talent.…
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May 15, 2019 | Tips
Today’s consumer is marketing savvy with high expectations for the brands they choose to engage with. Your business has a limited amount of time to make a good impression, and much of that impression relies solely on marketing. Most of the research houses estimate that between 60% and 90% of the buyer’s journey is now…
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May 10, 2019 | Tips
Close your eyes (metaphorically). Imagine your perfect, home run of a customer. The one in that industry that looooves the value you bring to the table. With the size, location, business model, pain points, etc that sit smack dab in the middle of your sweet spot. Now imagine you had the chance to talk to…
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April 26, 2019 | Tips
Unfortunately, there’s no easy button to press that will instantly bring your organization more leads. However, there is a lead generation strategy with the kind of “just-add-water” simplicity that will make your marketing more effective… Just add social! Social media is an easy win for any business today, especially those using Marketo. Whether you’re a…
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April 16, 2019 | Event
It feels like just yesterday we were at Adobe Summit, traveling back in time to the 90’s ad agency and getting the scoop on the latest and greatest updates coming to Marketo and Adobe. In case you missed it, we’ve compiled a quick rundown of our three most important takeaways from the Marketing Nation Summit!…
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January 07, 2019 | Tips
Marketing is constantly evolving as customer trends evolve. With constant change, comes an obsessive need to evaluate and test your marketing tactics to make sure that what you’re putting your time and resources into is worth it! That’s where A/B and multivariate testing comes in. One of the great things about marketing automation is the…
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August 14, 2018 | Tips
You’ve (hopefully) seen the emails. Tomorrow, August 15, 2018, Marketo’s updated data retention policy goes into effect. But what does this mean for you and your Marketo data? The new data retention policy has two parts, high volume activities will now only be retained for 90 days and then deleted. Other lead activities will be…
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August 03, 2018 | Tips
With GDPR fully enforceable, there’s one topic on the top of every email marketer’s minds: the opt in. A good, and legally compliant, email marketing strategy revolves around the opt in. No one likes, with good reason, to get bombarded with emails from someone they don’t know. The email opt in is more than…
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May 01, 2018 | Update
Marketing automation has changed the way marketers look at the world. Leadous has Partnered with Adobe to bring best in class automation into the hands of those that are resource and fund constrained to leverage automation for lead generation so that everyone can experience the value of automation. This model works best for companies that…
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April 11, 2018 | Update
The Winter Q1 ’18 Release is now available for all Marketo users, and it feels like it’s Leadous’ birthday all over again! The latest Marketo release features are hardworking, straight to the point enhancements that help marketers like you better reach your audience, with the experience your audience expects, and at the end of…
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March 12, 2018 | Event
For Leadous’ first Deep Dish Mini Workshop, we wanted to tackle a subject we get a lot of questions about: Account Based Marketing in Marketo. Marketo Account Based Marketing (ABM) helps marketing and sales work together to engage their target prospects from a high-level account-based mindset. It’s a logical approach – there are different decision makers and influencers that…
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January 09, 2018 | Tips
The beginning of a new year can be a magical thing. It’s a time of new beginnings, a reset on personal and professional goals, and hopefully new marketing budgets! If you’re anything like us, you’ve been prepping for the new year for a while—reviewing your year-end results, building out your marketing plan, and outlining…
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December 11, 2017 | Tips
Emoji use by brands in campaigns has risen a huge 609% year-over-year (from 2016 to 2017) in digital communications – Email Marketing Daily Emojis are, for better or worse, a huge trend for consumers. So it’s no surprise that more and more brands are choosing to incorporate emojis into their email subject lines. But do…
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November 06, 2017 | Tips
Data-driven marketing is no longer an option in today’s world, it’s a requirement. Modern marketers know that in order to successfully engage their customers, they need to understand them inside and out, and communicate with them according to their needs and expectations along the customer lifecycle. This approach generally means collecting a lot of…
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October 08, 2017 | Tips
Originally Posted on CMOnation by Marketo. Bringing marketing automation into any organization requires buy in from a variety of executives. For marketers to make a case for an automation platform at an executive level, it is important to outline a plan that considers the benefits and ROI that apply to the entire organization. Recently, Leadous hosted an…
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September 25, 2017 | Update
Marketing automation, while important and impactful, is not an inexpensive undertaking. So of course you and your leadership team need to ensure every dollar of your marketing automation investment counts. A big part of ensuring your marketing automation investment is worth it, is choosing an implementation and support partner than can get you onboard quickly and…
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September 14, 2017 | Event
Repost from the Authentic Brand blog. What do you get when you pick the brains of five digital marketing experts, representing partnerships with some of the most popular martech platforms on the market? You get everything marketing automation: the good, the bad, the ugly, and a whole lot of wisdom gleaned from the trenches. Welcome to Authentic Brand’s…
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September 01, 2017 | Tips
The age old question – to outsource or not to outsource – is a constant struggle, especially in marketing. The marketing world is changing as quickly as the technology is. True experts in marketing automation are in high demand and experience high turnover, which means it can be expensive and time consuming to hire. But…
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August 16, 2017 | Tips
Marketing automation platforms understandably receive a lot of hype among marketers today as the “silver bullet” that can magically grow your revenue and increase the impact of marketing. While marketing automation platforms can yield awesome results, the reality is, there is no one silver bullet for marketing. There’s no easy button to push on a…
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July 18, 2017 | Update
You know your organization needs marketing automation. You’ve got the strategy pulled together and the budget dollars estimated. Now how do you get your C-Suite on board with the investment? Thankfully, marketing automation isn’t unknown to most executives. At the Leadous event on July 25, Why Marketing Automation Has the Attention of Executives, you can…
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April 26, 2017 | Tips
On our blog we’ve covered all things lead scoring with Marketo from what lead scoring is, to where to begin scoring leads at your company, to common mistakes made when scoring. Now it’s time to get into some of the more advanced techniques you can employ when lead scoring with Marketo. Moving beyond just…
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March 15, 2017 | Tips
In our last few blog posts, we’ve talked about what lead scoring is and how to get started with a lead scoring program. Lead scoring programs take quite a bit of initial effort to get up and running, and you want to translate that work into results! To support that effort, here are the…
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February 10, 2017 | Tips
In our last blog post we reviewed what lead scoring is (and why it’s important). Now it’s time to get to the good stuff–how do you implement it at your company? Because lead scoring requires the collaboration of sales and marketing to rank leads by sales-readiness and product fit, the most important place…
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January 17, 2017 | Tips
If your marketing campaigns are bringing in leads, but you don’t know which campaign or channel the leads came from, is your campaign a success? The most successful marketing and sales campaigns are the ones you can track. The more you track, the more you can repeat (or retool when you want to…
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