The Marketing Automation Progressional Model provides a roadmap for the evolution of marketing automation initiatives by analyzing the three most important factors that impact their success: PEOPLE, PROCESS, AND TECHNOLOGY.
Whether its' your team or Leadous', every initiative requests experts with the knowledge to execute. Leadous is here to teach, show, and/or do depending on the resources available internally at your company. We'll fill the gaps.
Automating the processes that support the flow of marketing data, specifically leads, is paramount to alignment across departments and the ability to predict and disseminate information quickly to drive results.
The marketing automation platform and the applications that integrate with it are the systems that support digital marketing efforts. Ensuring they are optimized to share and leverage data is key to driving ROI.