Why “Leadous”?
It sounds like “lead us” as in your rally cry and our promise: “let us lead you.” We’ll lead you from any point in your digital marketing transformation to the next one and help you see what could be next after that. Whether B2B, B2C, or hybrid, the destination is the same: measurable activation, engagement, growth, and loyalty – delivered compliantly, accurately, and at scale.
Our process, end-to-end (LEADOUS)
L — Listen & Landscape
- What we do: Establish reality: objectives, audiences, data sources, contracts, constraints, compliance, and the “informal stack.”
- Outputs: Current-state map, journey inventory, risk/constraint brief, KPI tree.
- Wins: Shared truth, aligned goals, measurable baseline.
E — Evaluate
- What we do: Audit capabilities, integrations, data quality/freshness, cost vs. value, and contract exposure. Decide keep / update / remove.
- Outputs: Capability scorecard, redundancy/risk matrix, consolidation plan.
- Wins: Reduced waste, clearer priorities, faster decisions.
A — Architect
- What we do: Design the target state – identity model, consent flows, event schema, enrichment, routing, and cross-channel logic. Set naming, versioning, and access rules.
- Outputs: Target architecture, data dictionary, governance standards, RACI.
- Wins: Blueprint that prevents integration drift and data entropy.
D — Deploy
- What we do: Implement with standards: staged rollouts, automated tests, validations, and a thin-slice pilot to value.
- Outputs: Implementation plan, QA/rollback runbooks, pilot journey live.
- Wins: Early proof, fewer surprises, scalable patterns.
O — Operationalize
- What we do: Stand up the operating system: SLAs, intake, backlog, QA gates, change control, release cadence, and performance reviews.
- Outputs: Runbooks, SLAs, ops calendar, triage model.
- Wins: Predictable delivery; fewer one-offs; safer speed.
U — Uplift Adoption (Change Management)
- What we do: Explain the why, train by role, enable champions, and track adoption KPIs.
- Outputs: Enablement plan, role curricula, comms kit, champion network.
- Wins: Real behavior change; governance as collaboration.
S — Show Proof
- What we do: Wire signals to outcomes – pipeline, velocity, CAC/LTV, retention – and instrument freshness, consent integrity, audience accuracy, and time-to-launch.
- Outputs: Exec-ready dashboards, experiment design, quarterly proof pack.
- Wins: Credibility, budget protection, smarter iteration.
