Overview
A global B2B technology company came to Leadous with a familiar problem: their campaign build process was slow, fragmented, and impossible to scale. Each campaign required multiple teams across different time zones, and there was no standardized workflow or approval process. The result was long lead times, inconsistent creative execution, and constant rework.
With Adobe Marketo Engage already in place, the client wanted to unlock the platform’s full potential – to move faster, collaborate better, and deliver campaigns with consistency across markets. Leadous was brought in to transform their marketing operations into a unified, high-performing engine.
The Challenge
The client’s campaign build process had become a pain point that directly impacted revenue goals and go-to-market velocity. Key challenges included:
Excessive build times: Campaign development averaged 10–12 business days per launch, often stretching beyond deadlines.
Siloed teams: Creative, marketing operations, and regional marketing teams worked in different systems with no shared visibility.
Inefficient asset management: Version control issues and manual uploads led to errors and lost assets.
Inconsistent branding: Without reusable templates or workflows, regional teams often recreated assets from scratch, leading to brand drift.
Limited performance insight: Fragmented reporting tools made it difficult to track the effectiveness of campaigns or optimize future efforts.
The Leadous Solution
Leadous designed a Digital Platform Migration and Optimization Framework that combined process automation, platform integration, and hands-on training. Our certified consultants analyzed existing workflows and identified areas where Adobe Experience Cloud solutions could drastically improve efficiency.
1. Adobe Marketo Engage Optimization
We rebuilt the client’s Marketo Engage structure to enable faster, cleaner campaign execution:
Established program templates and tokenized assets for repeatable builds.
Automated campaign cloning to eliminate manual duplication.
Defined consistent naming conventions and folder hierarchies for global use.
Introduced automated QA workflows to reduce manual review cycles.
2. Adobe Experience Manager Integration
By connecting Adobe Experience Manager (AEM) Assets directly to Marketo Engage, we gave teams instant access to brand-approved visuals and templates.
Integrated AEM Assets for real-time access to design-approved content.
Reduced back-and-forth with creative teams by 60%.
Improved brand compliance across global campaigns.
3. Adobe Workfront Implementation
Leadous implemented Adobe Workfront for project management, proofing, and approval automation.
Automated campaign requests and prioritization workflows.
Enabled real-time collaboration across teams and regions.
Introduced dashboards for visibility into campaign timelines and resource allocation.
4. Enablement & Training
We didn’t just build it, we made sure teams could use it.
Delivered customized training sessions for global teams across Marketing Ops, Creative, and Demand Generation.
Created a “Leadous Campaign Playbook” outlining step-by-step best practices for campaign setup, testing, and reporting.
Established a post-launch optimization checklist for continuous improvement.
The Results
In less than 90 days, the transformation was measurable and the results spoke for themselves.
50% reduction in campaign build time (from 12 days to 6).
30% increase in campaign output within the first quarter post-migration.
Zero lost assets thanks to centralized asset management.
2x faster internal approvals using automated proofing and workflows.
Consistent branding and messaging across 5 global regions.
Higher team satisfaction and cross-functional alignment.
Beyond time savings, the integration of Adobe Experience Cloud tools positioned the marketing team to deliver smarter, data-backed campaigns. Reporting automation and unified dashboards allowed them to see performance metrics in real-time — empowering faster decisions and stronger results.
The Leadous Impact
Leadous didn’t just implement software, we engineered an ecosystem of efficiency.
By aligning Adobe Marketo Engage, AEM, and Workfront under a unified process, we helped the client achieve:
A sustainable campaign velocity model that scales with growth.
Better visibility and accountability across teams.
Operational excellence grounded in Adobe best practices.
Today, this client continues to expand its global footprint, building and launching campaigns in half the time and with double the confidence.
Leadous + Adobe Experience Cloud
When your marketing technology stack is optimized, your teams are empowered to execute faster and smarter. Leadous brings nearly a decade of Adobe partnership experience, certified experts, and proven frameworks that turn complexity into clarity.
