In our last blog post, we walked through the steps in the Advanced phase of the Marketing Automation Progression Model that marketing teams take when bringing predictive engagement into the marketing funnel.
For this post, we’ll dive into the fourth and final phase of the model, the Global phase, which provides the necessary strategic planning that ties marketing spend back to revenue and the backdrop for marketers to tell the story of how marketing is truly impacting revenue – across regions.
The global phase of marketing automation progression is all about analytics. If you’re in this phase you already have the foundation of a solid martech stack, multi-channel marketing strategies, clean data across the funnel, and a clear predictive strategy.
From there you need the full analytics picture to apply those strategies globally across the enterprise.
For organizations ready for a global marketing automation approach this usually means 2 key things:
- Advanced Revenue Analysis
By analyzing the revenue cycle marketers can gain a clear picture of the customer journey. From there you can streamline campaigns to close new business, as well as upsell customers.
- Custom Training and Management Services
Failing to plan is planning to fail. Knowing where you need to beef up the expertise on your team, or what views you’re missing into your data is the first step. From there you can work with a partner to augment those lacking areas and start to build out the full picture you need to see for real-time, omni-channel campaign insight and optimization.
Leadous provides key services including Custom Training, Revenue Acceleration Analysis, and Campaign Mentor services to help organizations achieve the global phase of the Leadous’ Marketing Automation Progression Model and get a clear picture into marketing campaigns across the enterprise.