Tag Archives: Marketing Automation as a Service

Three Key Components to Accelerate Growth with Marketing Automation

According to Forrester, marketing automation spend will reach $25B by 2023. With more than half of all businesses already using marketing automation, and the other half planning to, It’s clear that marketing automation is a mainstay for the modern marketer. Particularly growth-focused marketers. 

In order to scale operations, at some point growth marketers’ need to automate some of their work. As your business grows, often so does the workload on your marketing and sales team. 

Whether it’s working to automate lead qualification, nurturing prospects, or cross-selling and up-selling into an existing customer base, marketing automation makes those processes more efficient and effective. 

But marketing automation is more than just the tools that power it, it’s about the people and strategies that govern those tools. In order to truly accelerate growth – you need all three components in your business to reach success. 

The Right Marketing Automation Toolkit

A carpenter is only as good as his (or her!) tools. And in the carpentry of marketing automation, this couldn’t be more true. Without the tools that make sense for your business case, it’s going to be difficult to get your marketing strategy off the ground, no matter how brilliant your strategy or your team really is.

Marketing automation tools can be extremely powerful, or extremely cumbersome, depending on what your goals are, and how you want to get there. One of the reasons we work exclusively with Adobe + Marketo, is for its power and ability to scale from small and medium businesses up to huge enterprises.

Marketo marketing automation allows you to efficiently streamline and automate personalized one-to-one experiences for your business use case, from email to social media to digital ads to website content experiences to SMS text messaging, the list goes on!

Getting the right capabilities setup in your marketing automation system can be difficult at first, with tools like Marketo, you have a lot of customizations to choose from depending on your business needs. Choosing a partner to help you onboard, implement and integrate successfully is key. From there, ensuring you have the support and reporting to tune up your instance will only further ensure your success. 

A solid, cohesive marketing + sales strategy

Once you have the right tools in place, or even before if you’re in the process of selecting the right platform for your business, you need a clear strategy in place for your marketing automation that aligns across marketing and sales. 

Without knowing your current state, and the direction you’re headed, you can’t prescribe the right marketing automation mix to get you where you need to go. Making sure that destination jives across both marketing and sales makes both sides of the house happy. 

Ultimately, both marketing and sales want the same things: more leads, more revenue. Agreeing on the plan and the way to get to that goal makes both of your jobs a little easier. This is another area where a trusted partner can step into help. As a third party advisor, they can look with fresh eyes at both sales and marketing operations, what’s working, what’s not, and help to nail down how the two can better work together to reach their ultimate goal of revenue growth. 

The right people to rule it all

Once you’ve got your tools and strategies in place, you need the right people to make it all work. This is where a lot of companies struggle. The marketing automation field is a hot one, and it can be difficult to find the right talent with the right skillset in your company. 

But without people to build, monitor, report on and adjust your marketing automation toolkit, your growth will be stunted. Technology without people can only get you so far. 

A partner with a proven track record in your marketing automation platform (or the ability to help you choose the right platform for your needs) is key. By working with a partner, you can scale up or scale down the support you need, whether it’s a full marketing automation team that builds and improves on your programs, just ongoing support, or a bucket of hours to focus where you need them. You can scale up or scale down the support you need when you need it, to ensure your programs stay fresh and are helping you grow. 

Overall, the key to any successful marketing growth strategy goes beyond the technology you need to make it all work. Of course you need the right technology that will give you the tools you need to achieve your plans. You also need an aligned strategy between sales and marketing. And you need the right people to manage and improve on it all. 

Leadous, an Adobe campaign and Marketo consulting partner, can help you optimize all three of these components in order to accelerate your growth. Check out our full suite of services designed to build the custom Marketo journey for your business, and let us know if you’re interested in learning more! 

Is Lead Generation as a Service Right for Your Organization?

Are you considering outsourcing a portion of your marketing automation operations? You’re not alone.

According to a study conducted by Marketo & Ascend2, 75% of successful marketing automation software users outsource a portion of their marketing automation strategy.

And it’s no surprise why. In today’s market, it’s difficult to find and retain top marketing talent. It takes serious skill to manage marketing automation operations, and not every organization has the time and budget to recruit and train for those skills.

That’s where Lead Generation as a Service (LG-AAS) comes in.

LG-AAS changes the way marketers look at the world. At Leadous, we partner with Marketo to bring best in class automation into organization’s hands, so you can see results from your lead generation strategy without the headache.

Our LG-AAS process takes a crawl, walk, run mentality. We give organizations the ability to fill all of the gaps, test, refine and plan for an expanded use of Marketo and its powerful features to drive digital demand generation.

What type of organizations see value from LG-AAS?

We work with organizations from B2B to B2C to maximize their marketing automation systems and drive results without the hassle of managing operations day in and day out.

  • Are you finding it difficult to recruit the right team in your budget to manage marketing automation operations?
  • Would you like to focus more of your time and efforts on results instead of processes?
  • Do you need to get tools setup quickly so you can start seeing results?
  • Are your revenue goals closely tied to your marketing demand generation?
  • Are you having difficulty scaling up your marketing operations to meet sales goals?
  • Do you often work with agencies or other vendors and have experience managing them?
  • Do you want to implement marketing automation, but need to take a methodical approach?

If you’re nodding to one of these scenarios, LG-AAS is for you! The key to success in marketing automation is driving results. So if your organization isn’t in a spot to drive those on your own quite yet, LG-AAS could be a fit.

Let us lead you to better lead generation. Contact Leadous today to learn more about our LG-AAS offering.