The way to take your business to the next level is making successful automation principles work across your enterprise. In other words, Marketing Automation isn’t just for your marketing team anymore! From Finance and HR to Recruiting and Customer Service, automation drives efficiency and reduces costs – no matter how big or small a project.
By applying trusted automation functionality teams reap immediate benefits.
- Human Resources – Using the same principles that help your sales team identify qualified leads, HR teams use automation to connect to top candidates, and engage in a personalized manner. Learn More about combining HR and Marketing Automation
- Customer Service – Automation provides the consistent branding and personalization that makes customer service a clear and easy process for employees and customers. Learn More about Customer Service & Marketing Automation
- Finance Department – Finance teams often lead in cost-effective automation techniques for reporting but new automation can also help eliminate a variety of manual communication tasks to free up valuable time for finance and other departments. Learn More about efficiencies Marketing Automation can drive for your Finance Department
Even with the fastest technology at your fingertips, manual tasks such as sending follow-up emails, responding to texts, updating social media, creating event updates and collecting data can slow productivity for anyone, in any part of your business. Automation is designed to streamline and optimize your outreach while tying activities to goals. Leveraging a powerful Marketing Automation technology like Marketo Engage in business units across your organization is a way to make the most out of your company’s investment in a marketing automation platform and uncover opportunities for growth and cost savings.
Leadous can share step by step best practices in leveraging Marketo Engage’s Marketing Automation across key functional areas to improve alignment, efficiencies, and effectiveness. Contact us.
Have any questions about how to leverage Marketing Automation across multiple business functions and take your success to the next level? Contact us.