Everyone knows you need a trusted mechanic. We all trust this person to diagnose and maintain the vehicle we use to navigate our lives. We can often take for granted how complex the machine we depend on daily actually is. Everybody can relate to the frustration and helpless feeling when your car breaks down unexpectedly leaving you stranded. So, you go to your trusted mechanic for preventative maintenance to try to make sure you are not caught stuck on the side of the road, right? Speaking of complex engines we too often take for granted, when was the last time you had a Marketo Certified Expert audit your operation? Let Leadous take a look under the proverbial hood.
An Ounce of Prevention Is Worth a Pound of Cure
Just like with your car, you need to make sure your Marketo instance is running efficiently. It’s worth the time and effort to catch a problem before it becomes a mess that needs to be dealt with. So, a platform audit starts from the bottom and without assumptions. From the basic technical setup to the general state of marketable records in the database, the Leadous team wants to make sure the foundations of your instance are sturdy and ready to support your lead gen initiatives. This includes checking that your website uses Marketo’s Munchkin tracking code, making sure you are using custom domains for your landing pages and emails, and analyzing the health of your database.
From there, our experts will familiarize themselves with your instance. That means looking through your workspace(s) at how your programs and campaigns were built and how they currently operate. We can analyze how your habits compare to industry best practices. Even if you think everything is running well, an engine can usually use some form of tune up.
A Full Diagnostic Check
Does your instance have a center of excellence? Do all of your programs follow a best practice folder structure? Do you even have a consistent folder structure, much less one that follows industry best practices? A Marketo instance has so many moving parts, it can be difficult to make sure everything everywhere is working at its top capabilities.
Leadous will look your instance over from top to bottom. Any area where we see room for improvement, our team of experts will lay out a plan to get your company to the top of its potential. We will then take all those various recommendations based on immediate, short-term and long-term priorities and the benefit they would bring, and work with your team to refine everything into an action plan tailored to you and your goals.
Upgrading the Engine Parts
Maybe you are looking for more than a tune up. You decided you need an expert’s help to increase the power of your machine. Once we know what’s going on in your instance, we can recommend the typical next steps to continue leveraging the power of the Marketo Engage platform. When we compile our list of recommendations for improving your current build, we will include new processes you can introduce that will enhance your marketing efforts.
The Marketo Engage system is a hugely powerful and expansive tool. Leadous has developed a phased progression model with benchmarks that build toward a full Marketo implementation for a true global, omni-channel approach that is tracking and analyzing your contacts’ journeys through your lifecycle. Think of it like putting higher and higher performance parts into the engine getting more and more power out of it.
Our platform audit goes a long way toward understanding where a new client is on that model and what steps they can take to reach the next phase. As a company works their way up the progression model, they will see greater personalization in their campaigns, more thorough reporting, and improved return on marketing.
Everyone Needs Some Help Sometimes
Even the most savvy at-home gearhead eventually runs into a problem that’s better solved with some professional help. Maybe the shop has an expensive tool that is not worth personally purchasing. Leadous and our staff of experts can be your trusted answer for when Marketo requires more resources than your team can currently bring to bear.
Sometimes a company just lacks a resource for a specific project. Leadous can certainly help finish out whatever project you have planned. Other times, your company needs to learn a new set of skills. The Leadous team is well equipped to train your staff with the knowledge they need. Even a very Marketo-savvy company sometimes just needs some reinforcement of man hours for a large project. Whatever we uncover in our platform audit, the Leadous Team can help your company get the most out of your Marketo engine.
Click here to reach out to a Leadous expert today.
