REPORTING AND ANALYTICS

From one moment to the next data is being created at an alarming rate. Even if you have minimal channels at work for you, you can quickly get buried in analysis paralysis. Our job is to teach you how to leverage your Adobe Campaign and Marketo Engage reporting features, what the reports are telling you and how to extrapolate it into action. Helping you understand what you can track, what you should track and why.

Adobe Campaign and Marketo Engage provide a wealth of standard reports that can provide key insights into performance by program, campaign, channel and lead. Knowing how to put that information to work for you is what separates the email marketer from the automation expert. By understanding how the data flows and which reports visualize your key data points you can quickly iterate plans, take action and share your success.

NEXT STEPS: Already mastered reporting and analytics…leverage training to learn how to leverage new features to continually improve your performance meter.

COLLATERAL LINKS:

Here is more information by Marketo on how ABM helps any company become more successful.

Adobe Campaign Reporting Tools

Marketo Reporting

The Essential 8: Top Reports That Every Marketer Needs