MARKETING AUTOMATION CONCENTRATION AND ADOBE MARKETO CERTIFICATION TO DRIVE CAREER PLACEMENT
MINNEAPOLIS | MN, MAY 1st, 2023: Leadous, a nine-year gold Adobe partner focused exclusively on Marketo Engage, has announced a partnership with Metro State University, a member of Minnesota State. Metro State University constantly strives to find opportunities for its students post-graduation that propel them into their careers. The latest Marketing Automation pilot program is the first of its kind at the university to combine existing course curricula with a third-party technical certification to put their students in a top position after graduation.
“Metro State is nationally recognized for innovative programs that help to propel the economic and social mobility of BIPOC, first-generation and low-income students,” shared Ginny Arthur, President of Metro State University. “Finding opportunities to integrate career-accelerating technical certifications into the curriculum serves the needs of our adult learners for career advancement.“
The pilot combines the existing Metro State University marketing curriculum and the newly added digital marketing concentration led by Dr. Minjung Park, associate dean of Marketing, and goes one step further by tying in Leadous’ marketing automation expertise. Leadous has trained hundreds of Marketo Engage users on the foundational elements of the platform, and advanced features, and helped many to achieve professional, expert, and architect certifications.
“Marketing automation is one of the most sought-after skill sets within digital marketing.” stated Aimee V. LaBree Hohn, Leadous Vice President of Learning and Development. “Individuals with Adobe Marketo certifications are paid upwards of 30% more than those without certification and can easily achieve six figures within 3–5 years.”
Leadous has built online learning curriculums for Adobe’s Marketo Engage solution and provides personalized learning pathways that combine online, classroom, workshop, and one-on-one sessions to help aid in the acceleration of the knowledge transfer process. The current pass rate of those that have certified is 100%, not to say the process is not difficult, but rather to highlight that the course, instruction, and support offered to achieve this milestone in a marketer’s career has become one of Leadous’ passions.
To learn more about a marketing degree at Metro State University click here.
To learn more about Leadous’ training and certification opportunities for Marketo Engage click here.
Metro State Media Contact:
Laura Lindahl
Director of Marketing and Communications
[email protected]
ABOUT METRO STATE UNIVERSITY
Founded in 1971, Metro State University is the Twin Cities’ public, urban, comprehensive state university providing lifelong learning and competitive academic and professional degree programs at the bachelor, master, and doctoral levels. As a member of Minnesota State, the university offers 60+ undergraduate programs, 25+ graduate programs, and 10+ graduate certificates. Visit metrostate.edu.
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ABOUT LEADOUS INC.
Leadous is a revenue performance agency focused on maximizing high growth and enterprise brands that invest in Adobe’s Journey Orchestration products, specifically Marketo Engage and Bizible, to drive predictive revenue. Leadous’ certified consultants support digital marketing transformation initiatives, giving Marketers the confidence to increase the capacity, efficiencies, and effectiveness of their marketing operations to drive measurable growth. The Marketing Automation Progression ModelTM is the foundation for how Leadous guides brands through their evolution based on the people, process, and technology it takes to be best in class. 9 + year proud platinum Adobe partner. Let us lead you | WWW.LEADOUS.COM | 844-LEADOUS