Companies Looking to Launch Marketing Automation Initiatives Have a New Option
APRIL 30th, 2018 | MN: Leadous, the premier Marketo Services Partner introduced today their latest Marketo service offering, Marketing Automation As-A-Service (MA-AAS) powered by Marketo. This offering provides a scaled approach for those looking to implement Marketo but don’t have the resources to launch a full implementation out of the gate. The MA-AAS is great for small to medium sized businesses that don’t have the resources to launch a marketing automation practice but want to lay the foundational components and plan to make the engagement economy a critical component of their future strategy. In addition, Enterprise clients can stand up MA-AAS to validate their automation strategies and begin to build their Marketo value story without having to outlay the full investment initially.
“Marketing executives are constantly talking about the need for flexible approaches to getting their teams on board with marketing automation,” shared Tracey Ellis, Leadous CEO. “Our MA-AAS offering allows them the ability to implement Marketo and get the support they need for a monthly fee that helps them show ROI.”
The MA-AAS offering is made up of three levels that map to a company’s size, goals and budget. Each level contains the keys to telling the marketing automation value story:
- Content Plan
- Campaign Plans
- Technical Set Up
- Data Review
- Lead Scoring
- Lead Lifecycle
- MA-AAS Vision Plan
Clients large and small appreciate Leadous’ approach to help them reach new heights with their marketing strategies, especially those that have not had good luck with previous implementations or executive teams that haven’t supported automation efforts in the past. This crawl before you fly approach gives marketing time to align their marketing automation initiative goals with executive management, finance, technology and sales to ensure support and long term success.
To learn more about Leadou’s Marketo MA-AAS offering visit www.leadous.com/services/MAAAS
ABOUT LEADOUS: Leadous provides a refreshing perspective on driving quality leads by optimizing use of the Marketo platform. Leadous helps its clients accelerate the introduction of integrated campaign management and lead generation initiatives that drive qualified leads to sales. Leadous works with companies that are looking to improve their marketing outcomes by adopting and leveraging Marketo, those that have established marketing initiatives but no marketing automation platform, and those that have Marketo and are looking to further leverage it.
Everyone is ready for us to lead them. www.leadous.com | 844-LEADOUS