Leveraging Marketing Automation to Align Sales and Marketing  

Executive Circle Series Featuring 6Sense and Andersen Windows  

Hosted by Leadous and Adobe


January 19th, 2022 | MINNEAPOLIS:  Leadous, a leading Adobe Platinum Partner, along with experts from 6Sense, Andersen Windows and Adobe, deliver an exclusive event to discuss how marketing automation can be leveraged to align marketing and sales to drive results. Attendees will join executive thought leaders on January 19th, at 1 CST, for a round table discussion as they share key learnings and insights and provide guidance on how you can take your marketing and sales alignment to the next level with automation.


“I’m thrilled to announce that Leadous and Adobe are partnering together again for the second Executive Circle with top brands like 6Sense to share best practices in Marketing Automation.” shared Brendan O’Shaughnessy, Director of Greenfield BDRs, Adobe. “This panel will share exclusive insights on how to align marketing and sales, a constant focus of ours, as we strive to improve customer experience, provide innovative ways to take success to the next level, and drive value.“

Experts Jennie Lijewski, Director of Customer Marketing, Caroline Njogu-Lusiba, Marketing Manager, Anna Bender, Business Development Manager at Adobe, and Tracey Ellis, CEO of Leadous will enlighten attendees with their experience backed, thought-provoking insights. Hear behind the scenes stories on how these top marketers are executing more strategic, efficient marketing plans.

“We are excited to bring together leading experts to share their experience aligning marketing and sales, as this continues to be a challenge for organizations as they grow,” shares Tracey Ellis, Leadous CEO. “This event is meant to inform and inspire marketers to maximize automation in a more strategic way, to connect to organizational growth plans, and be a driving force in the recovery for so many businesses.”   

This virtual event is focused on how leading automation marketers combine people, process,es and technology to accelerate sales and marketing alignment. The experts will share how to identify key growth areas and bring your marketing and sales teams together by adjusting the levers to improve automation performance. Attendees will learn how to address the four key elements of a marketing automation strategy; people, process, technology, and patience, to take organizations to the next phase of automation excellence:

  • PeopleThe right staff with the right mixture of competencies to support the technology and process.
  • Process – Clearly outlined processes for the handoff between marketing and sales that ensure data is leveraged to drive engagement, conversion, and revenue.
  • TechnologyThe right martech stack to support ever-expanding needs.
  • Patience – The runway to measure properly, report, and continually improve marketing initiatives.


Every role in marketing will find value in this incredible event. 6Sense, Andersen Windows,  Adobe, and Leadous are looking forward to your participation. Please reach out if you would like a copy of the presentation and the recording at info@leadous.com.

Leadous continues to partner with top brands and exceed their expectations surrounding automation initiatives. Look for Leadous at upcoming events and follow their blog to stay up to date on the latest digital marketing innovations. 

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

© 2020 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners. 

Public relations contacts

Ashley Levine




Leadous is a revenue performance agency focused on maximizing high growth and enterprise brands that invest in Adobe’s Journey Orchestration products, specifically Marketo Engage and Bizible, to drive predictive revenue. Leadous’ certified consultants support digital marketing transformation initiatives, giving Marketers the confidence to increase the capacity, efficiencies, and effectiveness of their marketing operations to drive measurable growth. The Marketing Automation Progression ModelTM is the foundation for how Leadous guides brands through their evolution based on the people, process, and technology it takes to be best in class.

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Let us lead you. | www.leadous.com | 844-LEADOUS

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