Innovative Solutions and Personalized Marketing
JUNE 24, 2019 | MINNEAPOLIS
Leadous, a leading Marketo and Adobe Services Partner, is proud to highlight Remote Technologies Inc (RTI) for their leadership in the digital experience space. Since 1992, RTI has been providing user-friendly technology for professionally installed control and automation systems. Leadous worked closely with Abbie Hill of RTI to drive business results by creating an engaging digital experience for their customers.
With over 25,000 customers worldwide, Remote Technologies Inc. (RTI) focuses on innovation for the modern customer by providing user-friendly technology for professionally installed control and automation systems. When Hill first started at RTI, she quickly identified the need to cut out complexity, to ensure success, steps were put in place and managed in phases with the help of Leadous and Marketo. Faster time to market, along with improved engagement were clear priorities.
“Creating simplicity in a very complex space is how you create value. We believe in an educational approach with our customers, each experience is personalized. We create quick wins for them that work for their unique needs. Leadous and Marketo provided the tools we needed to drive growth and improve our customers overall experience.”, shares Abbie Hill, Director of Marketing Communications – Remote Technologies Inc.
- Growth: From 60k contacts, RTI’s registered customer base has grown 102% YOY
- Optimization: Time to market decreased by 25%
- Engagement: Increased to 35-65% from 8%
- Efficiencies: Sales follow up time improved by 22%
In partnership, Leadous led the process of leveraging Marketo and Salesforce to create a comprehensive marketing automation experience to drive business results. Hill worked to gain proper buy in, identify the right players and executed her plan so it created the desired business results. Through a phased approach and identifying quick wins for the key players across the organization the combined use of Marketo and Salesforce.com has been a WIN for RTI.
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