The 2021 Adobe Summit was a record-setting event, virtually connecting with 50,000-plus companies and driving more than 20 million video views to date — and the excitement and innovation were just beginning.
Shantanu Narayen, Chairman, President, CEO at Adobe, kicked off the keynote reflecting on the past year, “We’ve gone from a world with digital to a digital-first world, and there’s no going back,” said Shantanu. The rest of his speech focused on what it takes to excel as we all shift into a post-pandemic landscape. And how best to follow up that message, with none other than tennis champion Serena Williams, sharing her perspective on the impact of digital.
You don’t have to imagine what 2022 will bring! ‘Reimagining Experiences’ Summit 2022 is taking place March 15th – 17th. Register HERE.
If you missed last year, here are a few highlights:
Moving Forward | Bringing the in-person experience online
Anil Chakravarthy, EVP, GM Digital Experience Business at Adobe, noted that while we move forward and everything is still being shaped, we know it won’t go back to how it was even a year or two years ago. Every business has to rise up and rapidly pivot as customers expect deeper engagement, more personalization, and a deeper experience, virtually.
“Customer personalization done right drives business growth.”
-Anil Chakravarthy, EVP, GM Digital Experience Business at Adobe
‘Sneaks’ previews the future of customer experience
An annual favorite, Adobe Summit was also a chance to present the latest from the Adobe labs. This year, Emmy winner Dan Levy hosted Sneaks, walking through seven finalists:
- Catchy Content, which uses Adobe Sensei’s AI technology to “read” content and gauge everything — from colors and objects to compositions and writing style — so it can deliver more personalized experiences.
- Daily Content, an AI assistant in Workfront that helps reprioritize and re-organize tasks intuitively as needs shift throughout the day.
- Account Ace, a tool that taps into AI technology to manage customer journeys by analyzing cross-platform “signals” and building personas.
- Segment Tuner, an AI-powered data cleansing and repair tool.
- Dimension Builder, a drag-and-drop tool for fixing data on the fly.
- Live Wired, which brings together APIs to turn Adobe XD into a drag-and-drop interface that syncs with Adobe apps via a developer-friendly, low-code platform.
- Savvy Search, is an actionable search bar that sits across Analytics, Target, and Journey Optimizer and helps customers find what they need to complete specific actions.
Adobe hints that what is coming next is…EVERYTHING
Learn more about the cutting-edge innovation by tuning into on-demand sessions, including all Innovation Super Sessions, Sneaks, and keynotes. Then, go to the Community to revisit networking opportunities, explore customer success stories, and discover some great work-from-home tips in Take 5. You can also learn more about your Experience Maker type and get tailored on-demand session recommendations in our interactive Adobe Experience Maker Type quiz.
WATCH ADOBE SUMMIT ON-DEMAND
Join a community of Experience Makers from around the world to learn, be inspired, and make connections that will empower you to create better, more personalized customer experiences.
REGISTER HERE TO WATCH THE 2021 ADOBE SUMMIT
REFERENCE:
https://blog.adobe.com/en/publish/2021/05/06/adobe-summit-2021-is-a-wrap-but-the-innovation-and-excitement-are-just-getting-started#gs.nv5ik9
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