Marketo Expert Consultant

Location: Twin Cities, MN

 

LEADOUS LLC provides a refreshing perspective on driving quality leads by optimizing the value of marketing automation platforms. Marketing performance is accelerated by the introduction of integrated digital campaign management and lead generation initiatives that drive qualified leads to sales. We work with those that are looking to improve their marketing outcomes by adopting and leveraging marketing automation, those that have established marketing initiatives but no marketing automation and those that have a Marketo marketing automation solution and are looking to further leverage it. Everyone is ready for us to lead them. www.leadous.com | 844-LEADOUS

Overview

The Marketo Expert Consultant is responsible for developing and executing client demand generation strategies that leverage Marketo and marketing automation best practices.


Responsibilities

      • Provide best practice demand generation and campaign planning consulting for clients
      • Optimize and maintain Leadous client documents related to demand generation, marketing campaign planning, and reporting
      • Gather customer requirements, identify optimal solutions and architect marketing automation strategies using best practices in marketing automation, lead management and revenue performance management
      • Design and implement advanced nurture programs, lead scoring models, lead lifecycle programs and complex automation workflows
      • Work with campaign strategists and project managers to to deliver the desired results in a timely manner
        Create emails, forms and landing pages to support marketing programs
      • Create reports that will measure multi-channel marketing effectiveness, conversion tracking and ROI
      • Stay current with the latest marketing automation features, competitive offerings and marketing technologies
      • Educate and mentor clients on their marketing automation initiatives

Job Skills & Qualifications Required:

      • At least 3-5 years experience in Marketo consulting practice required
      • Marketo certification
      • Adobe SPP Partner experience preferred
      • Understanding of Sirius Decisions Marketing & Sales processes
      • Expertise in marketing automation processes including demand generation, campaign management, and digital marketing
      • Expertise with CRM applications preferredCertified on Marketo platforms and applications, with extensive knowledge of Marketo, Salesforce preferred
      • Metrics-driven marketing mind
      • Excellent client management skills, strong written and verbal communications
      • Strong organizational skills
      • Self motivated and requires minimal supervision
      • Bachelor’s degree in a related field.