Email Marketing & Automation services include
The goal isn’t automation for automation’s sake
Too many teams set it and forget it. We help you monitor performance, optimize flows, and continuously improve.
- MAP platform configuration and governance
- Triggered nurture build-outs
- Lead scoring model creation
- Campaign performance audits
- Deliverability and engagement optimization
- Integrated reporting with CRM
Combining search engine marketing with conversion rate optimization (CRO)
The secret to a successful SEM campaign is much more than just making your website appear on Google. Other SEM agencies in Singapore would just set your ads to appear on Google, and leave it there. These campaigns are not performing up to its optimal level.
The secret to achieving optimal SEM results lies in the ability to get as many people as possible to call/contact you after they click on your ad and land on your website. For example, your current SEM ads are getting 2% conversion rate on your landing page. That means out of 100 people that visit your page, 2 people contact you.
Marketo, HubSpot, Pardot, Eloqua and more - we make automation work harder
$500M+ in Pipeline influenced by Leadous-built nurture campaigns
$500M+
What’s included in our marketing automation services
- Instance setup or cleanup
- Segmentation strategy
- Campaign design and build
- Triggered workflows and automation rules
- Lead lifecycle framework
- Lead scoring logic
- Email, form, and landing page templates
- Program templates and cloning structure
Platform Setup & Implementation
We set up new instances or reconfigure existing ones with scalable, governed automation architecture.
Nurture Program Design
From early-funnel welcome streams to post-purchase engagement, we design triggered journeys that convert.
Lead Scoring & Lifecycle Modeling
Define qualification stages, lead statuses, and scoring models that align marketing with sales.
Campaign Execution Support
Our experts work side-by-side with your team to execute campaigns, troubleshoot issues, and optimize performance.
What makes Leadous automation support different?
Full lifecycle approach
From acquisition to post-sale, we automate the full buyer journey, not just email blasts.
Built on best practices
We use proven frameworks, scalable folder structures, and naming conventions that your team will thank you for.
Strategic integration
Automation only works when it’s aligned. We connect your MAP to your CRM, content, ads, and data platforms for seamless execution.
“We were sending emails. Now we’re nurturing customers. Leadous helped us reimagine our email automation instance to drive true lifecycle marketing.”
Director of Demand Generation
The proof is in the numbers
Why email marketing and automation is essential to revenue growth
70%
of high-performing marketers say their automation platform is critical to campaign success
35%
higher open rates from personalized, behavior-triggered automation
2.5x
increase in qualified leads when campaigns are segmented and nurtured with automation
