Development That’s Thoughtful, Thorough, and Built to Last
Our custom development process is more than just coding, it’s collaboration. From initial requirements gathering to admin-ready documentation and ongoing support, we build with stability, scalability, and safety in mind. Every solution is fully vetted, tested, and tailored to integrate cleanly with your marketing ecosystem.
- Requirements gathering and documentation
- Platform-safe custom development
- QA and UAT support
- Admin-friendly documentation
- Ongoing performance support (if needed)
API and platform integrations
Connect the dots across your tech stack. We design and implement seamless API and platform integrations that allow your systems to share data, trigger actions, and operate as one intelligent unit reducing manual work and unlocking new capabilities.
Custom reporting connectors
Get the data where you need it, how you need it. We build custom connectors that streamline reporting from your MAP, CRM, or data warehouse into tools like Power BI, Tableau, or Looker so you’re not stitching together spreadsheets.
Backend logic and automation
Automate the complex and operationalize the tedious. From conditional workflows to backend processes that run quietly in the background, we build logic that powers smarter, faster marketing execution.
Internal tooling and dashboards
Custom-built tools and dashboards tailored to your team’s workflow. Whether it’s a campaign approval tracker, form builder, or executive-level dashboard, we deliver interfaces that make internal processes more efficient and data more actionable.
What makes our custom work different?
Platform-aligned builds
We work within your platform, not against it. Our custom work plays nice with Adobe, Salesforce, HubSpot, Oracle and more.
Speed to solution
We don’t drag custom builds out for months. We scope fast, build smart, and launch on time.
Built for marketers
Everything we build is designed to empower your team, no ongoing developer needed to keep it running.
“We needed something no platform had and Leadous made it. Their dev team delivered what we thought wasn’t possible.”
Sr. Manager, Marketing Technology
The proof is in the numbers
The Value of Custom
of marketing leaders say tailored integrations improve team performance
faster campaign execution with custom-built internal tools and logic
ZERO
Limits when you build with Leadous
BURST: Custom Development That Fills the Gaps in Your Stack
BURST is Leadous’ custom development framework designed to solve the problems your platforms cannot handle on their own.
When data lives in too many places, workflows break down, or teams are stuck with manual workarounds, BURST creates lightweight, purpose-built solutions that connect systems, automate complexity, and make your stack work the way it should.
How Leadous Helps
We design and build custom tools, integrations, and workflows that sit on top of your existing platforms. No rip and replace. No overbuilt solutions. Just clean development aligned to your business goals, your data, and your teams.
What It Solves
- Disconnected systems and unreliable data flow
- Manual processes that slow down campaigns and reporting
- Platform limitations that block scale or visibility
- Over-reliance on IT for everyday marketing needs
- Lack of real-time insight across tools and teams
BURST gives you flexibility, speed, and control without adding more tools to manage.
BURST: Custom Development That Fills the Gaps in Your Stack
BURST is Leadous’ custom development framework designed to solve the problems your platforms cannot handle on their own.
When data lives in too many places, workflows break down, or teams are stuck with manual workarounds, BURST creates lightweight, purpose-built solutions that connect systems, automate complexity, and make your stack work the way it should.
How Leadous Helps
We design and build custom tools, integrations, and workflows that sit on top of your existing platforms. No rip and replace. No overbuilt solutions. Just clean development aligned to your business goals, your data, and your teams.
What It Solves
- Disconnected systems and unreliable data flow
- Manual processes that slow down campaigns and reporting
- Platform limitations that block scale or visibility
- Over-reliance on IT for everyday marketing needs
- Lack of real-time insight across tools and teams
BURST gives you flexibility, speed, and control without adding more tools to manage.
Custom builds that solve real marketing problems
Platform-aligned builds
We build inside your existing ecosystem. Our custom work respects platform limits and plays cleanly with Adobe Marketo Engage, Salesforce, HubSpot, and beyond.
Speed to solution
These are not six-month dev projects. We scope fast, build with purpose, and launch utilities that start delivering value immediately.
Built for marketers
No black boxes. Everything is documented, enabled, and designed so marketing teams can run with it without ongoing developer dependency.
What We’ve Built
Form Analysis & Reporting Utilities
What it does
- Centralizes all form fill activity across your instance
- Captures when, where, how often, and on which page a form was submitted
- Appends submitted field values for deeper analysis
- Flags broken or inactive referrer pages automatically
Why it matters
- Saves hours of manual activity log reviews
- Exposes form performance issues Marketo does not surface natively
- Helps teams identify what is working, what is broken, and what is being overused
Built for
Marketing Ops, Demand Gen, and teams managing large form libraries
Enhanced Email Activity Analysis
What it does
- Pulls email activity data across a defined time range
- Appends lead or contact attributes (company, country, lifecycle stage)
- Enables segmentation-based reporting for audits, compliance, or analysis
Why it matters
- Makes complex email audits possible without manual exports
- Supports compliance and legal requests
- Delivers reporting views not available in the native UI
Built for
Enterprise teams, regulated industries, and high-volume senders
Bulk Program Creation Utilities
What it does
- Creates programs and activates smart campaigns in bulk
- Uses standardized templates driven by Google Sheets
- Supports ad programs, paid media, and large campaign rollouts
Why it matters
- Turns hours of repetitive setup into minutes
- Reduces human error
- Enforces consistency across large teams and regions
Built for
Teams managing paid media, ABM, or multi-channel campaigns at scale
Custom Connectors & Workflow Extensions
What it does
- Builds tailored connectors using tools like Prismatic or iPaaS platforms
- Designs clean data flows between systems
- Documents logic, dependencies, and handoffs
Why it matters
- Solves edge cases native integrations cannot
- Reduces brittle one-off solutions
- Turns client-specific needs into repeatable solutions
Built for
Complex stacks, multi-system environments, and enterprise teams
