Every Account. Strategically Engaged.
We take the guesswork out of ABM by delivering everything you need to activate a focused, high-impact strategy. From identifying your named accounts to mapping personalized content, building smart segments, and executing multi-channel campaigns, we connect the dots between strategy, execution, and measurement. With account-level reporting in place, you’ll see exactly what’s working and where to scale.
- Named account strategy
- Personalized content mapping
- Smart lists and segmentation
- Multi-channel campaign build
- Account-level reporting
ABM Campaign Development
We design and build account-based campaigns that engage decision-makers with messaging tailored to their specific needs, challenges, and buying stage. Each program is structured to drive opportunity creation and pipeline acceleration across your top accounts.
Personalization Framework Design
We create scalable personalization frameworks that align with your content, data, and buyer journey stages making it easier to deliver relevant experiences at scale. From dynamic content blocks to audience logic, we architect a system that’s as smart as it is effective.
Multichannel Engagement Strategy
Whether it’s email, ads, social, or web, we map out and activate your ABM campaigns across the right channels for each audience. Our approach ensures coordinated messaging, consistent timing, and maximized reach across the full buying committee.
Sales Enablement Integration
We embed sales into the ABM engine with targeted plays, custom content, and shared insights that help reps engage more effectively. From outreach templates to intent alerts, we make sure your sales team has everything they need to convert awareness into action.
What makes our ABM approach work?
Strategy-led targeting
We start with a strategy that aligns sales and marketing on goals, accounts, and KPIs.
Personalized program design
From emails to landing pages to retargeting ads, we build experiences tailored to each buying committee.
Technology orchestration
We connect your ABM strategy across CRM, MAP, and ad platforms for unified execution.
“Leadous helped us launch an ABM program that got real attention and real results. Our named accounts are finally seeing value.”
VP of Growth Marketing
The proof is in the numbers
When You Focus, Results Follow
2x
increase in opportunity creation with account-based targeting
85%
of marketers say ABM delivers better ROI than any other approach
60%
improvement in sales and marketing alignment when ABM programs are in place
