At the end of the day, your marketing team is trying to achieve one thing: generate leads to drive revenue. That’s why measuring the ROI of your initiatives is vital to your team’s success. If you can’t prove that your marketing programs are bringing in leads that convert to revenue for the company, you run the risk of losing support from senior leadership.
In fact, according to Forrester Research, 76% of B2B marketers said that their ability to track marketing ROI gives marketing more respect.
Make that work in your favor with the right mix of technology and expertise so that your team can better track, analyze and report on the success, and the dollars brought in, from your hard work.
Fortunately for Marketo customers, this success is already at your fingertips. (Another reason why we love Marketo marketing automation software…) One of Marketo’s best in class features, the Revenue Cycle Modeler, allows companies to view performance trends across the entire revenue cycle. This means you can closely analyze and forecast on the impact of your marketing programs to:
- Define your company’s lead funnel
- Watch how leads move between stages to better predict sales cycles and revenue targets
- Setup alerts for leads “stuck” in the pipeline and target them with pipeline mover campaigns
- Map your leads to industry benchmarks to track their progress
With better analysis and understanding of how your leads are turning into customers, you can optimize your marketing programs, backed by the knowledge of what activities will be most effective, and which leads are most likely to close.
If you’d like more information on how your company can take advantage of Revenue Modeler processes and get rid of the hours of spreadsheets, number crunching, and programming it takes to do revenue modeling without the proper software implementation, we’re here to help!