Digital Marketing Strategist

Looking for a motivated, detail-oriented, and exceptional Digital Marketing Strategist.

To be successful in this role, you will be an innovative thinker who has experience in digital transformation, learns quickly, thrives in fast-paced environments, and appreciates the strength in using data to drive decisions. Experience with social platforms, marketing automation, CRM and accessory applications is a must. The ability to see the holistic journey of leads and identify opportunities to have them engage with the brand is crucial for success of this position.

Responsibilities

- - Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
  - Research products, services and current strategies to identify new opportunities
  - Analyze web traffic metrics and suggest solutions to boost web presence
  - Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
  - Build strong client relationships through social media interaction
  - Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
  - Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
  - Identify advertising needs
  - Establish best practices in digital marketing
  - Stay up-to-date with digital technologies developments

Requirements

- - Proven work experience as a Digital marketing strategist/Digital marketing manager
  - Marketo certified
  - Demonstrable experience with SEO/SEM and CRM software
  - Experience implementing and optimizing
    Google Adwords campaigns
  - Solid knowledge of web analytics tools like Google Analytics
  - Hands on experience with online marketing tools and practices
  - Familiarity with web design, HTML and PCP
  - Excellent verbal and written communication skills
  - Strong analytical and project management skills
  - BS/BA degree in Marketing, Advertising or relevant field