Digital Marketing Strategist

Looking for a motivated, detail-oriented, and exceptional Digital Marketing Strategist.

 

To be successful in this role, you will be an innovative thinker who has experience in digital transformation,  learns quickly, thrives in fast-paced environments, and appreciates the strength in using data to drive decisions. Experience with social platforms, marketing automation, CRM and accessory applications is a must.  The ability to see the holistic journey of leads and identify opportunities to have them engage with the brand is crucial for success of this position.

 

Responsibilities

      • Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)

      • Research products, services and current strategies to identify new opportunities

      • Analyze web traffic metrics and suggest solutions to boost web presence

      • Monitor SEO/SEM, marketing and sales performance metrics to forecast trends

      • Build strong client relationships through social media interaction

      • Keep up-to-date with our audience’s preferences and proactively suggest new campaigns

      • Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency

      • Identify advertising needs

      • Establish best practices in digital marketing

      • Stay up-to-date with digital technologies developments

Requirements

      • Proven work experience as a Digital marketing strategist/Digital marketing manager

      • Marketo certified

      • Demonstrable experience with SEO/SEM and CRM software

      • Experience implementing and optimizing
        Google Adwords campaigns

      • Solid knowledge of web analytics tools like Google Analytics

      • Hands on experience with online marketing tools and practices

      • Familiarity with web design, HTML and PCP

      • Excellent verbal and written communication skills

      • Strong analytical and project management skills

      • BS/BA degree in Marketing, Advertising or relevant field