The devil is in the details. The details are in the database. The database is a mess. It’s the story we hear time and time again. And nine times out of ten, once you get the database cleaned up you’d be surprised what you’ll find out.
Let’s preface this by saying that no database is ever 100% clean. But let’s also say that every database has room for improvement. Whether it is duplicate data, incomplete data or bad data – the data in any marketing database is going to drive results – good or bad. The better the data, the more accurate the analytics, the easier to make sound decisions to improve your digital marketing efforts.
Our process involves a one time update of the database that includes checking for bad emails, duplicates and incomplete records. Often times this reduces the amount of data by ⅓ and thereby also reduces data storage costs. It practically pays for itself.
We will also provide a series of proactive Data Management steps you can take in both your marketing automation and CRM instances to keep in front of data hygiene.
Garbage in, garbage out. We get the garbage out – for good!
NEXT STEPS: Database clean… get a Content and Design Evaluation to ensure your assets are optimized for email.
For more information on Database Analysis and Updating contact us at firstname.lastname@example.org.