Years ago, when our CEO started in sales and marketing it took seven times over seven different mediums to get a contact to become a marketing qualified lead. Over the last two decades that number has tripled. What does that tell us? Not one white paper or webinar or a visit to our website is going to cut it. If you don’t have enough content it will quickly be exhausted – resulting in an inconsistent flow of messages and, most often times, a lot of unsubscribes.
Keeping up with the demands of the digital landscape can be a bit overwhelming.
A Content and Design Evaluation will help identify the core elements your company needs to prioritize what content you create, where to repurpose, and ultimately attract, engage, convert and keep customers.
A Content and Design Evaluation includes:
By ensuring your content and design elements are optimized for digital you can drive engagement. With purposeful subject lines, graphics, collateral videos, landing pages … well the list goes on and on … you can ensure clicks, CTAs and conversions. Let us show you how.
NEXT STEPS: Your content is king, so now what? Understanding your database and how you are going to segment ensures you get the right content, to the right person. Leadous’ Database Analysis and Planning ensures you’ve got people to send that content to… and if not, it helps you develop a plan to build out your lists and expand your reach.
Marketo resources for content marketing
Resources from the Content Marketing Institute
Top Secrets to a Successful Digital Content Marketing Strategy in 2019