Category Archives: White Paper
Leadous has partnered with Adobe to bring best in class automation into the hands of those that are evaluating marketing automation platforms through the introduction of MAaaS – giving everyone the opportunity to leverage automation and experience the value.
We’ve all heard the term “do more with less” – and it’s often one of the first things applied to a marketing team that needs to scale up and support a growing business without a drastic increase in budget.
Marketing automation is often the driving force behind these scaling marketing engagement and growth strategies. It can help scale operations for your sales and marketing organization. As your business grows, often so does the workload (and expectations of ROI) on your marketing and sales teams.
But managing the complexity of a marketing tech stack that can support high-growth is a time consuming, and often expensive process. Enter the rise of Marketing Automation as a Service, for businesses that value efficiency, speed, and value from their technology.
In this white paper, we will examine Marketing Automation as a Service, why marketing automation is so valuable to organizations, the costs, and complexities of marketing automation, and finally how Marketing Automation as a Service (MA-aaS) can solve these challenges.