Category Archives: In The News

In a recent gathering of the Minneapolis Salesforce community, local marketing enthusiasts were treated to an enlightening session by the esteemed group lead Kyle Griffin, Solutions Architect – Digital Experience &MarTech, Allina Health, and Tracey Ellis our CEO. The event provided a unique opportunity for professionals to delve into the world of Artificial Intelligence (AI) in marketing and gain valuable insights from an industry leader. In this blog post, we highlight our CEO for sharing her expertise in exploring six key areas where AI is revolutionizing marketing strategies and we express our gratitude to the Salesforce Community for the invitation to address the group on the most trending topic in business today.

Thank You, Salesforce.
Before diving into the transformative power of AI in marketing, we take a moment to express our gratitude to the Salesforce Community for providing this platform to spread knowledge and share insights on all things sales and marketing that impact growth. Our CEO sharing her knowledge and insights is not only a testament to Leadous’ commitment to the industry but also a valuable contribution to the growth and development of marketing professionals in Minneapolis.

The Power of AI in Marketing:
Data Analytics and Insights-

AI plays a pivotal role in processing vast amounts of data quickly and efficiently. By leveraging AI, marketers can gain valuable insights into customer behaviors, preferences, and trends. This data-driven approach enables more informed decision-making and targeted campaigns.

Personalization and Customer Segmentation-

One of the significant advantages of AI in marketing is its ability to personalize content and tailor marketing messages to specific customer segments. Through machine learning algorithms, marketers can analyze individual preferences and behaviors, delivering highly targeted and relevant content to each customer.

Lead Scoring and Qualification-

AI-driven lead scoring systems enable marketers to prioritize and focus their efforts on leads that are more likely to convert. By analyzing historical data and user interactions, AI algorithms can assign scores to leads, helping marketing teams allocate resources more effectively and improve conversion rates.

Chatbots and Conversational Marketing-

AI-powered chatbots are transforming customer interactions by providing real-time, personalized engagement. These bots can handle routine inquiries, guide users through the sales funnel, and even provide product recommendations. This level of automation enhances customer experience and frees up human resources for more complex tasks.

Predictive Analytics for Campaign Optimization-

AI enables predictive analytics, allowing marketers to forecast campaign performance and optimize strategies in real-time. By analyzing historical data, AI algorithms can identify patterns and trends, helping marketers make data-driven decisions to improve the effectiveness of their campaigns.

Social Media Management and Engagement-

AI tools are increasingly being used to manage and optimize social media campaigns. From content creation and scheduling to sentiment analysis, AI enhances social media marketing efforts. Automation in social media management allows marketers to engage with their audience more efficiently and maintain an active online presence.

The recent Minneapolis Salesforce community event featuring the CEO of Leadous provided a valuable opportunity for local marketers to gain insights into the transformative power of AI in the field. As we navigate the evolving landscape of marketing, embracing AI in key areas such as data analytics, personalization, lead scoring, conversational marketing, predictive analytics, and social media management will undoubtedly be crucial for staying ahead in the competitive market. We extend our gratitude to the Salesforce Community and look forward to continued innovation and growth in the ever-evolving field of AI. To learn more about how Leadous can support your AI efforts regarding marketing automation contact us today.

Category Archives: In The News

MINNEAPOLIS | MN, JANUARY 5th, 2023: Leadous, a Gold Adobe Marketo Engage Partner, is celebrating their ninth year of specialization with the multinational digital marketing software company.

This recognition highlights Leadous for their sustainability and remarkable dedication to  consistently providing the best client experiences and leveraging of their exclusive Marketo certified expertise over the last decade.

Tracey Ellis, CEO of Leadous shares, “Our team is grateful for Adobe’s partnership and we continue to follow their leadership in marketing innovation and technology,” “We’ve enjoyed working them over these past 9 years and are looking forward to a record breaking 2023 with the Marketo Engage team by our side.”

 Leadous is an Adobe/Marketo Gold Services provider.  Serving  over 200 clients from growth companies to enterprises, creating Marketo fans both nationally and internationally. Leadous is dedicated to showing each customer the complete benefits of leveraging the power of Marketo Engage with their fully certified team.

To learn more about Leadous’ services click https://leadous.com/services/ or to contact the team call 844-LEADOUS.

ABOUT LEADOUS
The journey between “Hello Prospect” to “Welcome Valued Client” can be difficult to navigate. From concept to conversion, we utilize technology, methodology and  certified Marketo Engage and Bizible resources to deliver consulting services that increase demand, lead conversion and deliver pipeline growth.  Our near decade long world class partnership with Adobe has serviced hundreds of clients, across industries, to obtain measurable value from their investments in customer journey solutions. Let us, Lead you.

Category Archives: In The News

Adobe’s Marketo Engage was recognized (once again) as a Leader in the Gartner Magic Quadrant for CRM Lead Management.

“Adobe’s Marketo Engage solution focuses on multichannel lead management and ABM, with a growing array of AI-enabled capabilities to support content selection and personalization recommendations.” (Gartner)

Specifically, Gartner pinpointed three areas where Marketo Engage stands out as a leader:

  • Robust Platform – Marketo Engage offers a “complete lead management” solution
  • Positive Overall Experience – Flexibility and overall customization gave Marketo Engage high customer ratings on Gartner Peer Insights
  • Marketing and Sales Strategy – Adobe’s robust partner network gives Marketo Engage customers the type of guidance they need

For more on the Magic Quadrant Leader, read Gartner’s full report here. Congratulations Adobe!

Category Archives: In The News

Leadous is so excited to share that we were named one of the Best Places to Work by  Minneapolis/St. Paul Business Journal (MSPBJ) in the extra small category!

This award is given to 20 companies in the Twin Cities based completely on anonymous employee feedback.  

As we continue to grow exponentially, we know that our team is at the core of what makes Leadous such a great place to work (and hopefully a great place to work with for our 100+ customers!).

We’re so proud of our team for achieving this award, and are honored to be listed among so many stellar companies. Check out the full list here.

Here’s a few behind the scenes moments of our *award winning* team from the last year. Now we’re off to enjoy a few extra orange slices in celebration!

leadous 5 leadous 4 leadous 3 leadous 2 Leadous Team

Read our full announcement on the Best Places to Work Award here.