Category Archives: In The News
Adobe’s Marketo Engage was recognized (once again) as a Leader in the Gartner Magic Quadrant for CRM Lead Management.
“Adobe’s Marketo Engage solution focuses on multichannel lead management and ABM, with a growing array of AI-enabled capabilities to support content selection and personalization recommendations.” (Gartner)
Specifically, Gartner pinpointed three areas where Marketo Engage stands out as a leader:
- Robust Platform – Marketo Engage offers a “complete lead management” solution
- Positive Overall Experience – Flexibility and overall customization gave Marketo Engage high customer ratings on Gartner Peer Insights
- Marketing and Sales Strategy – Adobe’s robust partner network gives Marketo Engage customers the type of guidance they need
For more on the Magic Quadrant Leader, read Gartner’s full report here. Congratulations Adobe!