So it probably started at a quarterly review session when team members started to look around the room and ask questions about how many leads were generated last quarter. Followed by what can we do to fix it. It’s this reactive response that is the doom of many marketing teams. But you have or are planning to implement marketing automation, it’s what separates the big dogs from the little ones. It is the true advantage for a marketing organization looking to drive results.
Sometimes the automation that Marketo provides can get you relatively far. But to take a leap and drive great success you have to get comfortable running complex campaigns that you ‘execute, report, analyze, adjust and repeat’. This five step cycle provides an iterative process to constantly improve efforts to get the results you want.
Your campaign consultant will help you create, plan, and execute your Marketo campaigns. Then with a watchful eye, report on key campaign metrics, provide recommendations to help improve the metrics, adjust the campaigns accordingly – repeating this process over for every campaign program. The rigor that is associated with this type of commitment to success is what makes us special, and helps you succeed.
For more information on Campaign Mentor contact us at firstname.lastname@example.org.