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Introduction It’s easy to fall into the trap of vanity metrics. When a campaign racks up thousands of likes, impressions,

Introduction Reporting has never been more critical or more complex. Today’s marketers are expected to connect campaign performance directly to

How to Turn Data Overload Into Growth Decisions Introduction Marketing teams aren’t struggling because they don’t have enough data. They’re

Elevating Fan Engagement in Professional Sports Leveraging the Digital Marketing Cloud Ecosystem Integrating marketing automation, SMS, and eCommerce creates a