To have the most effective and successful automation initiative, it’s important to take a look at where you are, and where you want to be. It is critical to determine how marketing can increase demand gen and what channels will yield the highest return. From there you map the features you need to platform and start to execute.
Along the way, you create processes to support alignment between sales and marketing and capture data to help guide your next step. It is important to take a step back from time to time and ensure that the platform is working for you and that you are optimizing it the best you can to improve demand gen. Leadous offers two types of audits to help you evaluate your now and map out where you want to get to, with an instance audit or the Marketing Automation Progression Model Audit (MAPM-Audit) we can help identify immediate, short and long term steps to help you achieve automation excellence.
The Marketing Automation Progression Model Audit (MAPM-Audit) looks at your entire marketing to sales process and documents the key phases to understanding how your particular company markets and sells. This is not how you say you do it, but a true understanding of the reality of how it works. In doing so key areas for improvement are identified and matched to potential solutions that will remove the obstacles to getting more leads and more deals closed. That, our friends, is called growth!
So how does this work? We’d never share our secret sauce. What we will tell you, is that it is a combination of understanding everything from how you acquire and process a ‘lead’, to how marketing gains insight and knowledge on closed customer wins. All of which provide insights into how you can generate more leads. These are the key ingredients in understanding the process and how to best improve the value marketing can have on your organization.
The Marketing Automation Progression Model Audit (MAPM-Audit) is a thorough process that includes interviews with key stakeholders, systems review, content evaluation, historical results analysis and is pulled together in a report that highlights immediate, short-term and long-term initiatives that can greatly improve results.
Audit is complete. What do you do with the recommendations? Start with Leadous Database Analysis and Planning to clean up and start ongoing data hygiene efforts.
How to Prepare a Marketing Audit to Shape Your Marketing Strategy
The Importance of Marketing Process Reviews
For more information on the Marketing Automation Progression Model Audit (MAPM-Audit) contact us at email@example.com.