Media
Leadous
www.leadous.com
844-LEADOUS
FOR IMMEDIATE RELEASE
Leadous’ Aimee LaBree-Hohn Transitions to Head of Enablement, Expanding Client and Team Success Across Digital Transformation
Former VP of Training & Development brings end-to-end experience spanning client execution, people leadership, and hands-on onboarding for complex initiatives
MINNEAPOLIS, MN , FEBRUARY 5TH, 2026 , Leadous today announced the transition of Aimee LaBree-Hohn from Vice President of Training & Development to Enablement, formalizing and expanding a capability that has become essential as organizations pursue broader digital transformation initiatives. In her new role, LaBree-Hohn will focus on enabling both clients and internal teams through change management, strategic adoption planning, practical training, and ongoing support, accelerating time-to-value and strengthening execution outcomes.
Over her tenure at Leadous, LaBree-Hohn’s work has evolved in direct response to what clients need most. She began in client execution, moved into employee training and management, and has most recently led hands-on client onboarding for complex initiatives, working alongside clients while guiding Leadous teams through high-stakes implementations. That journey has made her a natural fit to lead Enablement: the connective tissue between strategy, execution, adoption, and sustained results.
As Leadous’ work has expanded deeper into the digital transformation space, one pattern has become undeniable: technology and implementation are only part of the equation. Clients consistently require change management, clear strategic direction, role-based training, and ongoing support to realize outcomes, especially when initiatives span multiple stakeholders, workflows, and systems.
“Aimee has built a career at Leadous doing the hard, unglamorous work that determines whether transformation sticks,” said Tracey Ellis, CEO of Leadous. “She understands how to bridge the gap between strategy and reality, between what a system can do and what teams actually adopt. Enablement is the multiplier for every transformation program, and Aimee has the rare combination of client execution credibility, people leadership, and onboarding depth to build it the right way.”
In her Enablement role, La-Bree-Hohn will:
- Partner with clients to align transformation goals with operational readiness and adoption plans
- Build practical enablement programs that include strategy, change management, training, and support
- Equip Leadous teams with repeatable frameworks for onboarding and scaling complex initiatives
- Strengthen cross-functional collaboration so execution is faster, clearer, and more durable
“Enablement is where transformation becomes real,” said Aimee LaBree-Hohn. “It’s the bridge between new capabilities and lasting behavior change. I’ve seen firsthand that clients succeed when they have the right mix of clarity, training, support, and momentum. I’m excited to formalize that into a focused enablement discipline that helps clients and our teams deliver outcomes with confidence.”
This transition reflects Leadous’ continued commitment to helping organizations not only implement solutions but operate them successfully, with the enablement infrastructure required to support long-term adoption, performance, and continuous improvement.
What’s Next: Enablement is only the beginning. Leadous will announce additional initiatives to help clients accelerate adoption, build operational confidence, and sustain performance as digital transformation programs scale.
ABOUT LEADOUS INC.
Leadous is a full-service global consultancy for brands that deliver exceptional experiences to the journey makers and the journey takers, helping marketers and technologists turn complexity into clarity. Leveraging strategic partnerships (Adobe, Salesforce, HubSpot, IBM, Oracle, and more) to unlock the full value of their investments. With deep platform expertise and a human-first approach, Leadous helps clients streamline operations, activate data, and transform strategies into measurable outcomes. Whether optimizing for performance, scaling personalization, or architecting for intelligence, Leadous leads with insight, precision, and partnership every step of the way.
Digitally transforming the way marketing connects with people.
