When using Marketo for your Marketing Automation programs, there are many ways to get from point A to point B, but point A and point B aren’t always the same. The difference is the blueprint (or in the case of Marketo users, the purple print) you follow to get there. The automation of every company’s journey from a name (point A) to a qualified lead (point B) varies based on their uniqueness.
Marketo is more than an email marketing tool, it’s a platform that can offer an array of features to help accelerate the conversion of names to qualified leads – otherwise why would you have bought it in the first place. That being said, it is important that you know where you are to map out how to get you where you want to be. The Marketo Purple Print™ uncovers where you are, the challenges of now and the future, and what you can do to improve your optimization and automation of your Marketo instance to drive improved results.
This audit conveys the most effective blueprint for you to follow and suggests immediate, short term and long term changes that will leverage the investment you made (or are planning to make) in Marketo and inevitably drive more qualified leads to sales.
Whether you’re taking a plane, train or automobile we can get you from point A to point B, guiding the most efficient and effective route possible.
For more information on the Purple Print™ contact us at firstname.lastname@example.org.