Join Our Team

Role Summary

Own a coordinated, multi-brand social + content engine that:

1. creates and publishes articles across two brands,
2. executes daily commenting/connecting and community management across three brands, and
3. turns topics into blog posts and social content that drives traffic back to the company website. Primary audience: key partner contacts, current clients, and target accounts—growing followers, strengthening brand perception, and creating revenue opportunities.

Reports to: CEO or VP (close partnership with Brand/Comms, SEO, Demand Gen, and Partnerships) Location: Remote (US time zones preferred)

Top Outcomes (How success is measured)

• Qualified follower growth (partners/clients/targets): +8–12% QoQ per brand
• Site traffic from social → blog: +25–40% in 90 days; bounce rate and time-on-page improve by 10%
• Engagement rate (per platform): reach-adjusted ER improves 20% in 2 quarters
• Partner/client amplification: 10+ co-tagged posts/month; 4+ partner reshared items/month
• Lead impact: tracked form-fills from social-sourced visits +15% QoQ; influenced opportunities reported monthly
• Operational excellence: 100% posts carry UTMs; 100% long-form content has on-page SEO/meta & OG tags; SLA on community responses < 24h on business days</span >

Key Responsibilities

1) Article & Blog Program (Two Brands)

• Build and own a monthly editorial calendar mapped to solution pillars, partner themes, and key accounts.
• Draft, edit, and publish LinkedIn Articles (or Newsletter posts) and mirror pieces on the brand blog:
  • Apply title tags (keyword-led, 55–60 chars), compelling H1/H2s, and excerpt/meta description (140–160 chars).
  • Add Open Graph (og:title, og:description, og:image) and Twitter Card tags; ensure canonical URL on blog.
  • Include alt text for images; internal links to relevant pages; clear CTA (demo, guide, webinar, contact).
  • Add schema markup (Article/ BlogPosting) when publishing on the website.
• Repurpose each article into 4–6 assets: post copy variants, image/carousel, short video (30–60s), quote tiles, and partner co-branded snippets.

2) Social Publishing, Commenting & Connecting (Three Brands)

• Publish and schedule platform-native posts (LinkedIn focus; X/Instagram/Facebook where relevant).
• Daily commenting and connection motion:
  • Engage partner posts (thoughtful comments, not emojis), @tag authors, and answer questions.
  • Connect with ICP roles at target accounts; personalize notes referencing current content themes.
  • Moderate comments/DMs; escalate issues per response playbook; track community questions for future content.
• Coordinate employee advocacy: monthly share kits with pre-approved captions, images, and links.

3) Partner/Client Amplification

• Build and maintain a partner editorial map; pre-tag partner marketers and SMEs before publish.
• Pitch co-posts, guest quotes, and resharing; supply partners with turnkey assets and copy blocks.

4) Web & SEO Handoffs

• For every blog: finalize SEO checklist (titles, meta, OG/Twitter tags, alt text, internal links, canonical, schema, 2–3 related posts).
• Ensure >topic clusters interlink between the two brand blogs where appropriate; avoid duplicate content via canonicalization.

5) Tracking, Reporting & Optimization

• Enforce a UTM standard on every link:
  • utm_source=[platform]&utm_medium=social&utm_campaign=[theme/quarter]&utm_content=[asset-type]-[topic]
• Maintain weekly dashboards (GA4/Adobe/HubSpot/Marketo + social platform analytics) and a simple content scorecard (reach, ER, clicks, saves, partner reshares, assisted conversions).
• Test cadence, hooks, formats (carousels vs. links vs. video), and posting times; A/B headlines and thumbnails.

6) Governance & Brand

• Own the social response playbook (tiers: praise, questions, objections, complaints) and crisis comms routes.
• Maintain brand voice guides per brand; ensure accessibility (alt text, camelCase hashtags, readable contrast).

 

Best-Practice Checklist (quick reference)

• LinkedIn Articles/Newsletters: keyworded title, compelling lead, subheads every 200–300 words, pull-quotes, outbound citations, end with CTA + link.
• Blog posts: title tag, meta description, H1/H2 with keywords, OG/Twitter tags, canonical, schema, alt text, compressed images, internal links, related posts block, clear CTA.
• Social posts: hook in first line, 3–5 relevant hashtags (no hashtag stuffing), @tag partners/clients, accessible alt text, native upload where possible.
• All links: standardized UTMs; always point back to canonical blog or resource hub when referencing long-form content.

Qualifications

• 1. Show 2–3 posts where your comment strategy led to resharing by partners/clients. What was your approach?
  2. Walk us through your UTM setup and reporting stack.
  3. Give a quick outline and headline options for an article on [insert core topic], then 3 post angles that ladder back to the blog.
  4. How do you balance two brands’ voices and avoid content duplication?
     • 3–5+ years managing B2B social + content (multi-brand or multi-product a plus).
     • Exceptional writing/editing; strong SEO fundamentals and analytics literacy.
     • Hands-on with tools like Hootsuite/Sprout/Later/Buffer, GA4/Adobe Analytics, CMS (e.g., WordPress), Canva/Adobe Express, Sales Navigator, and CRM/MA (Salesforce + HubSpot/Marketo).
     • Comfortable running structured outreach/connecting on LinkedIn and moderating comments professionally.
     • Self-directed in a remote environment; excellent stakeholder comms and light project management.
     Nice to have: Experience with 6sense/ABM, UGC workflows, lightweight video editing, basic HTML/meta tag editing, and partner marketing.Sample Weekly Cadence (three brands)
     • Mon: Calendar planning, draft 1 article, schedule 6–8 posts, outreach list refresh (partners/targets).
     • Tue–Thu: Publish, daily 45–60 min commenting/connecting per brand, repurpose assets, 1 partner co-post, 1 client success snippet.
     • Fri: Publish blog, report & learnings, backlog grooming, next-week approvals.
     30/60/90-Day Plan
     • 30 days: Audit channels, define voice cheatsheets per brand, finalize UTM taxonomy & dashboards, ship first article/blog pair and weekly report.
     • 60 days: Establish partner editorial map, launch employee advocacy kits, deliver 2 topic clusters (article → blog → social series).
     • 90 days: Demonstrate lift in social-sourced traffic and ER, 3+ partner co-marketing wins, present optimization roadmap.
     Tools & Stack (suggested)
     • Plan/Publish: Sprout Social or Hootsuite; Google Drive/Notion for calendar.
     • Create: Canva/Adobe Express; Descript/CapCut for shorts.
     • SEO/Analytics: GA4/Adobe, GSC, Screaming Frog, Semrush/Ahrefs.
     • CRM/MA: Salesforce + HubSpot/Marketo (for lead capture & influence).
     • Listening/Prospecting: LinkedIn Sales Navigator; native platform alerts.