LEADOUS BLOG

 

To outsource or not to outsource…

The age old question – to outsource or not to outsource – is a constant struggle, especially in marketing. The marketing world is changing as quickly as the technology is. True experts in marketing automation are in high demand and experience high turnover, which means it can be expensive and time consuming to hire. But

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3 Common Misunderstandings About Marketing Automation

Marketing automation platforms understandably receive a lot of hype among marketers today as the “silver bullet” that can magically grow your revenue and increase the impact of marketing. While marketing automation platforms can yield awesome results, the reality is, there is no one silver bullet for marketing. There’s no easy button to push on a

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4 Ways Marketing Automation Has the Attention of the C-Suite

You know your organization needs marketing automation. You’ve got the strategy pulled together and the budget dollars estimated. Now how do you get your C-Suite on board with the investment? Thankfully, marketing automation isn’t unknown to most executives. At the Leadous event on July 25, Why Marketing Automation Has the Attention of Executives, you can

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Moving Past the Basics with Advanced Lead Scoring Techniques for Marketo

  On our blog we’ve covered all things lead scoring with Marketo from what lead scoring is, to where to begin scoring leads at your company, to common mistakes made when scoring. Now it’s time to get into some of the more advanced techniques you can employ when lead scoring with Marketo. Moving beyond just

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5 Mistakes You Might Be Making With Your Lead Scoring (And How To Avoid Them)

In our last few blog posts, we’ve talked about what lead scoring is and how to get started with a lead scoring program. Lead scoring programs take quite a bit of initial effort to get up and running, and you want to translate that work into results! To support that effort, here are the top

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Tips to Get Started With Your Lead Scoring Program

In our last blog post we reviewed what lead scoring is (and why it’s important). Now it’s time to get to the good stuff–how do you implement it at your company? Because lead scoring requires the collaboration of sales and marketing to rank leads by sales-readiness and product fit, the most important place to start

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Lead Scoring: What is it and why should you do it?

Propensity to buy and product fit–when it comes time for marketing to hand off a lead to sales, these are two important measures that your sales team will want to know to prioritize their time and set them up for success. Propensity to Buy: Where are the prospects in the buying cycle? (Are they ready

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Do You Know Where Your Leads Are Coming From?

If your marketing campaigns are bringing in leads, but you don’t know which campaign or channel the leads came from, is your campaign a success? The most successful marketing and sales campaigns are the ones you can track. The more you track, the more you can repeat (or retool when you want to improve campaigns

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Best Couple of 2016: Marketo + Salesforce

Marketo and Salesforce go together like peanut butter and jelly, ice cream and waffle cones, pizza and black olives (am I making anyone else hungry or is it just me?). You get the idea, Marketo and Salesforce CRM have a pretty seamless integration. And Marketo has gone all in (reupping their partner agreement with Salesforce

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Marketing the Marketo Way

If you’re a marketing automation company that is essentially marketing to marketers, you probably have a pretty solid marketing strategy. It should come as no surprise that Marketo, one of the top marketing automation platforms available, has mastered how to market itself. And we’re not just saying that because we’re Marketo partners. Marketo has a firm

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